welcome to the era of enagagment marketing
TRANSCRIPT
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The Era of Engagement Marketing
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Marketo Company Overview
#1 independent marketing platform:• Innovative digital marketing platform• Fastest growing marketing technology
company• Customer system of record, 1B leads,
220B+ activitiesTop rated by Analysts including Gartner, SiriusDecisions and Forrester
Marketing First• Helping marketers master the art
and science of digital marketing• Unparalleled expertise
4,300 customers across 25 industries in 46 countries
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MARKETINGFIRST
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THE FUTURE OFMARKETING
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Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
YOURCUSTOMERS
The Quest of Every Marketing Team
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Page 6Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Today’s World2900Marketing
& Sales Messages Per Day
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Buyers are Self-Directing Journeys
66% to 90% of a Buyer’s Journey Today is Self-Directed
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Page 8Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
A Transformation in Customer Engagement
MassMarketingFocus on the
message
TransactionalMarketing
Focus on the upfront
transactions
EngagementMarketing
Focus on long-term
relationships
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ENGAGEMENTMARKETING
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FIVEPRINCIPLES
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Page 11Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Engage People: As Individuals
#1
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Page 13© 2014 Marketo, Inc.
Marketo Proprietary and Confidential
Engage People:
Based on WhatThey Do
#2
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Page 15
Engage People: Continuously Over Time
#3
EvaluatePurchase
Adopt
Grow
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Page 16
CreditCard
MortgageRates
LifeInsurance
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Engage People: Directed Towards An Outcome
#4
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Marketers do *not* create journeys…
…customers do
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BUYEVALUATELEARNENGAGE
RENEWGROWROIUSE
ADVOCATEREFERSHARETRUST
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#5 Engage People: Everywhere They Are
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ENGAGEMENT MARKETINGBuild personalized and lifelong relationships
#1 – As Individuals
#2 – Based On What They Do
#3 – Continuously Over Time
#4 – Directed Towards An Outcome
#5 – Everywhere They Are
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MARKETINGFIRST
Engagement will be the new basis of competitive advantage.
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REVENUE FUNNELOPTIMISATION
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Page 25Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Attract Engage Close
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Page 26Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Attract Engage CloseDrive more
inbound website traffic
Convert web visitors to leads
Right message Right person
Right time
Accelerate the sales cycle
Increase quality leads to sales
Win more deals
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Page 27Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Plan, Measure& Optimise
Attract Engage Close
Sales Insight & Retention
Mkting
Customer Engagement
Engine
Real-time Personalization
SEO
Display Ads& SEM
Landing Pages
EventsSocial AppPush
Advanced Reporting & ROI
AttributionAnalytics &
SegmentationMarketing Calendar
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Page 29Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023
Attract Engage Close
70%Increase in
inbound traffic
2XLead to opportunity
conversion
200%Increase in
marketing driven revenue
Plan & Measure2 ½ hours saved per day
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REVENUE FUNNELOPTIMISATION
…demo