welcome to the jungle: fundraising in europe by oussama ammar, co-founder & partner @ thefamily

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WELCOME TO THE JUNGLE FUNDRAISING IN EUROPE

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Page 1: Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily

WELCOME TO THE JUNGLE FUNDRAISING IN EUROPE

Page 2: Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily

TheFamily

Page 3: Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily

1 - FUNDRAISING A GENERAL THEORY

Page 4: Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily

4 REASONS TO RAISE MONEY

Page 5: Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily

TEAM

Page 6: Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily

SOCIAL PROOF

Page 7: Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily

TECH/PRODUCT

Page 8: Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily

TRACTION

Page 9: Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily

BA / LOVE MONEY SEED SERIES-A LATER STAGE

TEAM

SOCIAL PROOF

TECH/PRODUCT

TRACTION ✔ ✔ ✔

Page 10: Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily

FUNDRAISING ARE TAILOR-MADE

Page 11: Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily

IT’S NOT THE GOAL IT’S JUST THE MEAN

Page 12: Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily

RELATIONSHIP WITH STRINGS REALLY ATTACHED

Page 13: Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily

TERMS MORE IMPORTANT THAN MONEY

Page 14: Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily

FUNDRAISING CAN BE A KISS OF DEATH

Page 15: Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily

2 - FUNDRAISING IN EUROPE

Page 16: Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily

UK "

Page 17: Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily

FRANCE #

Page 18: Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily

GERMANY $

Page 19: Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily

REST OF EUROPE %

Page 20: Welcome to the Jungle: Fundraising in Europe by Oussama Ammar, Co-founder & Partner @ TheFamily

US &