welcome to the networked society gerd leonhard mwc 2011
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![Page 1: Welcome to the Networked Society Gerd Leonhard MWC 2011](https://reader031.vdocument.in/reader031/viewer/2022020206/5440e20bafaf9f52208b459a/html5/thumbnails/1.jpg)
The Networked Society: a short previewGerd Leonhard, Media Futurist, CEO The Futures Agency @gleonhard
Fish image via actuary-info.blogspot.com
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Not Empires but Networks
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Feb 10, 2011: #reasonsmubarakislate
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The power of connecting with like-minded people
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Social Media but a Social OS
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In a networked society, co-creation becomes the norm, and social networks are the new broadcasters
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Source: FastCompany.com
“If you look five years out, every industry is going to be rethought in a social way” Mark Zuckerberg
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Soon: near-total convergence of ‘online’ and ‘meat-space’
Source: KarolaRiegler via Flickr
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New, networked currencies will become very real
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Companies become Platforms (not Empires)
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Interaction comes before Transaction
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A huge opportunity for the content industries
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Digital content: enforcing control when trust and engagement is crucial will not generate new £$€
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Total re-thinking of the toll-booth ‘logic’
Source: Flickr.com (unknown)
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In a networked society it’s all about experiences not copies; meaning not volume
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Gamification... everywhere
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Users are Content, too - and Curation is King
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Source: Henry Blodget Businessinsider.com
Data is the new Oil
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Privacy. Publicy.
Vibrancy.Mindfully.
Source: Seanpercival.com
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It’s about now and here, not yesterday and ‘there’
Source: Alan Moore
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Source: Tumblr.com/dashperiod
Plenty of aberrations in the ‘global village’...
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Welcome to the Networked Society