DMC 101

Welcome to the World of Destination Management

Why should I use a DMC?How can we make your life easier?

A Destination Management Company represents YOU, your goals and objectives to the vendors in the region where you are holding your program. Youbenefit from the DMC’s knowledge of local products, service quality and reliability. A DMC will negotiate on your behalf, always keeping your bestinterest and budget in mind.

Benefits of Using a DMC

Not enough hours in the day? Save time with a DMC Don’t waste time researching vendors for

every service you need, use our in-depthknowledge of the destination and the bestand most reliable suppliers.

We are your one-stop-shop; let us keep allthe details in line and simple for you. Wehandle all of the vendors and present oneinvoice for all services after your program.

You don’t have to worry about depositdeadlines or approval of contract terms foreach vendor.

Excellent Financial Management and Great Value We are volume buyers. You may visit a city

once every couple of years; we are hereevery day. We put that buying power to workto negotiate and provide solid, cost-efficient,value-added, proven solutions to meet yourbudgetary and experiential objectives.

Negotiate financial considerations for allerrors and omissions on the delivery ofproducts/services

We provide detailed accounting of all chargesto client which allows you to easily audit yourprogram and see where budget savings areavailable.

Get the Best of the Best in Northern California Our team members live in and around San

Francisco, so you can be sure that if werecommend something, we are confident inwhat we say about it.

We are on the ground every day uncoveringthe best the area has to offer clients. Thisenables us to uniquely customize anexperience that meets your objectives.

We have access to unique and exclusivevenues, often not available to the generalpublic, such as private clubs, venues, homes,etc. Customized experiences, not run-of-the-mill generic activities.

You can benefit from our buying power andlong-term relationships with suppliers,attractions, and venues. If there is achallenge with suppliers, a DMC has moreleverage to get the solution the client wantson the spot.

3

3

Everyone is a VIP We go above and beyond to ensure all elements of program

meet desirable customer service levels; anticipate elements ofevents to ensure comfort and safety of all guests

Manage the service level of all suppliers utilized for programrequirements; effectively communicate to all vendors the timingand delivery of contracted services; ensure vendors areknowledgeable and trained on the delivery of services required

Select and manage staff to support the delivery of all services

Plan and manage load-in and load-out of all program elementsincluding rentals, floral, decor and entertainment needs

Provide accurate feedback to clients on program choices

Reliable, consistent service from a pre-qualified DMC partnerwho recognizes the value of long-term relationships and repeatclients

Peace of Mind We work with public companies on a regular basis, so we are cognizant of

the emphasis on risk and exposure. You can count on us to mitigateexposure to risk through a variety of standards and processes:

Its all about Risk Management: all supplier-partners are rigorously vettedand subject to annual reviews to ensure they meet our high safety andservice standards, have minimum levels of insurance and terms ofbusiness that are amenable to our clients.

Oversee and manage all consumption of alcohol; proactively manage thesafety concerns with alcohol consumption

Create routings for all transportation moves to ensure efficient andaccurate directions; investigate potential street closings, traffic,construction sites, conflicting event permits or weather considerations

AlliedPRA Northern California has a thorough Emergency Preparedness &Response Plan and all AlliedPRA staff have been trained on our internalprocedures.

System-wide tools, checklists and forms built over decades of programexperience are used with each event to ensure no detail is overlooked.

All staff and supplier-partners are fully briefed on client, program andattendee details and expectations prior to the event.

Background checks on employees are completed prior to hire.

All AlliedPRA Owners and Managers are First Aid and CPR Certified.

We carry over $10 Million in General Liability Insurance including errorsand omissions and workers compensation insurance

…Benefits of Using a DMC

4

How does it work?What is the process from beginning to end?

From the initial brainstorming to the final invoice we strive to create a seamless planning process. All members of our dedicated performance teamsare involved from beginning to end so no details are lost in transition from sales to operations. Let us be an extension of your event planning team.

AlliedPRA Process

Proposal & Contract Development After a lead or opportunity is identified it is assigned a Performance Team. Each

team consists of a National Sales Manager (NSM), a lead Account Manager (AM),and a support Account Manager (AM). This team will stay consistent throughoutthe program.

The NSM makes the initial contact with the client to determine which servicesthey need and to understand the goals and objectives of the event.

The team brainstorms the best options based on the requests and creates aproposal by working with our vendors to understand what is available and thepricing for each activity.

A proposal is submitted to the client with a variety of ideas for their programneeds and the costs for each event are outlined in an accompanying InvestmentSummary (see sample to the right).

The NSM & lead AM work together on all proposal revisions based on clientfeedback.

If possible, AlliedPRA will arrange a site inspection to take the client to see theproposed options.

Once a program is confirmed, the lead AM becomes the primary point of contact.

The contract is created to include all pertinent information such as timelines,exact inclusions, deposit information, any necessary disclaimers and notes. Oncea contract is finalized, an 80% deposit is due two weeks after signing thecontract.

We prefer to receive all deposits and payments via check or wire transfer.

6

…AlliedPRA ProcessPre-Program Once the contract is signed we go into pre-

program planning.

The lead AM remains as your primary point ofcontact; we do not transition the file toensure that no details are lost.

Production Schedules are created to include:

Event inclusions

Timelines

Contact info including 24-hour cell phonenumbers

Floor Plans and Route Maps

These documents are distributed to the client,hotel, staff and all invested parties.

An internal operations meeting is held theweek prior to program operations to go overall the logistics and address any potentialsproblems.

Once the client arrives in San Francisco, wewill set up a pre-conference meeting with allrelevant individuals (client, hotel, etc.) todiscuss the program operations.

Communications All AlliedPRA staff and tour guides will

communicate through wireless handheldradios during program operation.

All of the AlliedPRA employees have anAlliedPRA iPhone that is with them at alltimes.

If the lead AM cannot be reached directly ontheir cell phone, the NSM is also available viacell phone.

For after hours requests, cell phones arepreferred over email.

Post-Program The lead AM will create the invoice including

any on-site changes. The invoice is emailedwithin two weeks of the end of theprogram.

The NSM will follow up with the client to goover any feedback they may have.

The client will receive a Post ProgramEvaluation from to our Headquarters officefor review by the Quality Assurance Team.

On-site Execution The lead AM will be on-site at the hotel for

the duration of the program, to oversee allprogram logistics and on-site additions,changes or problems.

Each off-site event is monitored by the leadAM throughout the event day facilitating theload in and installation of catering, décor,a/v, etc.

The support AM will arrive at the hotel noless than (1) hour prior to guest departuretime, to ensure all staff are briefed as well asto facilitate the checking in of allmotorcoaches and drivers. This AM willassist with guest boarding and be in constantcontact with the lead AM at the eventlocation.

Clients have 24-hour access to theAlliedPRA Account Managers beginning twoweeks prior to the start of the program.

AlliedPRA will post all pertinent curbsthrough the San Francisco Municipal TransitAuthority (SFMTA) so that our buses haveexclusive access to the most convenientloading locations at the hotel.

77

What can we help you with?What areas do you service?

San Francisco Bay Area • Napa & Sonoma • Silicon Valley • Monterey & Carmel • Lake Tahoe

Off-Property Events Venue Management Galas and Banquets Outdoor Concerts Fashion Shows Dine Arounds and Buy-outs

Décor and Entertainment Theme Party Décor and Floral Bands and Interactive

Entertainment A/V, Lighting and Sound Staging and Tenting

Activities and Tours Teambuilding and CSR Events Cocktail and Culinary Classes Cultural Tours High Energy Activities Wine Tasting Tours

Transportation Management Airport Transfers Shuttle Services and Branding Custom Route Maps City Coordination Specialty Vehicles

AlliedPRA Northern California Serves

Let us assist you to plan:

9

Why choose AlliedPRA?What makes us stand out from the competition?

We are an Accredited Destination Management Company (ADMC)AlliedPRA was the first DMC in San Francisco be to awarded this accreditation that is designated by the Association of Destination Management ExecutivesInternational (ADMEI) based on a rigorous set of qualifications such as insurance levels, business licenses, client satisfaction surveys, credentials such asDMCP and CMP certifications, etc. We are one of only three ADMCs in San Francisco.

Why AlliedPRA?

We are leaders within the hospitality industry San Francisco Travel – Ferris Suer serves on the Board of Directors Meeting Professionals International – Liz Keyser, CMP, DMCP serves as Immediate Past President of the

Northern California Chapter and Zorianna Smith, CMP, DMCP serves as a Committee Chair Professional Convention Management Association – Zorianna Smith, CMP, DMCP serves on the Board of

Directors of the Northern California Chapter Association of Destination Management Executives International – Liz Keyser, CMP, DMCP serves as

Immediate Past President International Special Events Society – Heather Phillips, CSEP, DMCP serves as President of the Northern

California Chapter Green Meetings Industry Council – Liz Fourchy, DMCP and Heather Phillips, CSEP, DMCP are members Financial & Insurance Conference Planners – Ferris Suer is a member Site – Members on the Northern California Chapter Monterey County Convention and Visitors Bureau – Member San Francisco DMC Council – Founded by Liz Keyser, CMP, DMCP

Our office is fully equipped to handle programs of all sizes (15) Full-time, in-house employees, (5) Part-time Project Managers, (100) Hourly Guides and Dispatchers Located in Downtown San Francisco, one block from AT&T Park Member of a nation-wide franchise system servicing over (200) destinations Extensive training program including continued product development Full compliance with all Federal, State and City Regulations and Ordinances, including State Sales Tax Codes

AlliedPRA Northern California in Numbers

150 programs per year

Average of 11 events per program

Total of 1,650 events per year

From 10 to 30,000 guests, with an average group size of 200 guests

11

Who else thinks we’re great?“Needless to say, the management team was awesome throughout. Honestly, the entire AlliedPRA Northern California team was terrific - which is why wehave such a long-standing relationship with them around the US. All the offices work in this manner - as a planner, not having to worry about 'this' aspect ofthe program is a huge relief.” - Jim Sharpton, Primerica Life Insurance

Industry Awards & Achievements Top 25 DMCs by Special Events Magazine 2014 ADMEI Award Winner, Best Innovative Event Over $200,000 2013 ISES Esprit Award Winner, Best Corporate Event over $200,000 2013 ADMEI Achievement Award Finalist, Best Innovative Event $100,001-$200,000 2012 ADMEI Achievement Award Winner, Best Overall Program 2011 ADMEI Achievement Award Winner, Best Innovative Event $50,000 and under 2010 Northern California Meetings & Events Magazine Best of the Industry Awards - Best Meeting Planning Company/DMC Winner

2010 ISES Esprit Award Nominee, Best Corporate Event under $75,000 2009 ADMEI Achievement Award Finalist, Best Transportation Logistics (Finalist for two programs) 2007 ADMEI Achievement Award Winner, Best Transportation Logistics 2007 ADMEI Achievement Award Finalist, Best Innovative Event $200,000 and Above 2006 ADMEI Achievement Award Finalist, Best Transportation Logistics 2006 ADMEI Achievement Award Finalist, Best Tour Program 2005 ADMEI Achievement Award Winner, Best Transportation Logistics

AlliedPRA Awards & Achievements AlliedPRA #1 Office Sales Volume, 2013 AlliedPRA #2 Office Sales Volume, 2008, 2009, 2011 & 2012 AlliedPRA #3 Office Sales Volume, 2010 AlliedPRA Average Customer Satisfaction Rate of 3.82 out of 4.00 based on Client Post Program

Evaluations

12

Strength of our System

Founded in 1981, AlliedPRA Destination Management is a globalleader in the DMC market serving hundreds of destinations acrossthree continents, including the US, Europe, United Arab Emirates,and Latin and South America, so no matter where your next meetingis held, we have professionals ready to carry out our most importantrelationship...the relationship with you.

Measuring our success solely by our clients’ satisfaction, AlliedPRAsets itself apart from the competition because we consider ourclients’ needs and their success above all other concerns. With over65 years of combined experience among our staff, we continuallystrive to achieve a higher standard of excellence in the minds of ourclients, thus allowing them to exceed program expectations eachtime we are given an opportunity to partner with them.

Contact Us!AlliedPRA Northern California290 King Street, Suite 11 • San Francisco, CA 94107 • P. +1 415.397.6300 • F. +1 415.397.6301

Liz Fourchy, DMCPNational Sales ManagerP. +1 415.397.6300 x205M. +1 415.999.0575Liz.Fourchy@alliedpra.com

Heather Phillips, CSEP, DMCPDirector of SalesP. +1 415.397.6300 x203M. +1 415.748.1274Heather.Phillips@alliedpra.com

14