Welkom

MA International Events

Management Students Introduction, Course Overview,

Module Overview

& some helpful tips

Introduction

• London Metropolitan

University & Events

Management

• Concepts in

International Events

Management

• Assessment

requirements & working

throughout this week

London Metropolitan

University • One of the foremost university educators in

London with a student body of over 30,000

students

– A diverse and vibrant university right in the

centre of London

– Welcoming students from all over the world

and from all social or family backgrounds

– In 2007 Londonmet launched the LMBS, one of

Europe’s largest business schools

London Metropolitan

University (cont’d) • LMBS’ diverse and

innovative courses

have produced

many talented

– Recording artists

– Media business

owners

– Sport events

organisers & culture

sector managers

Jennifer Dong

Oriste Williams

Events Management

• Two of the most popular MA courses at LMBS

• One is about the use of events by countries,

communities, organizations & brands as promotional

tools

• The other is about using events to change the world

• Both comprises 5 core modules, 1 elective & 1

dissertation module

• More information from:

– MA Events Marketing Management

– MA International Events Management

The MA International

Events Management Is Great!

Field visits

Friendships

London

The MA International

Events Management Is Great!

GWR! Great work

opportunities

Your own

textbook

Concepts in International

Events Management • A core module

• Worth 10 credits out of the 180 credits needed

from most MA courses at LMBS

• Always taught as a one-week intensive

• Meant to introduce you to Londonmet

teaching and learning

Assessments at Londonmet • Varied set of tasks

which include: – Posters

– Short films

– A theoretically informed

case studies

– Proposals

– Presentations

– Putting on events

Working This Week

• This week you will be

introduced to many new

ways to teaching,

learning and

assessment

– Using visual media

– Leading academic

discussions

– Academic writing &

referencing

– Using re-mote electronic

databases

Working This Week

(cont’d) • All new skills will be demonstrated in class

• Time will be dedicated to explaining exactly

how the assessment should be completed

• You will be expected to start to develop, in

addition to subject knowledge, skills &

attributes of all LMBS students

– including an international outlook & appreciation for

research & interpersonal & critical thinking skills

Week Overview

DAY 1

Ambush Marketing

Changing the World One Event at a Time

DAY 2

Field Trip

DAY 3

An International Approach to Events Management

DAY 4

Events: Product Service or Experience

Authenticity in Events

DAY 5

Cultural Events Marketing

Getting Started ... • Please read chapter one of required text (will

be on FB

• Read everything you can about SUP 11 city

tour

• Keep checking FB

For Helpful Tips...

• n.ferdinand@londonmet.ac.uk

• http://facebook.com/Ms.NicoleFerdinand

• Nicole Ferdinand @evntmgt