werable - fitbit - visual communication analysis
TRANSCRIPT
Gino RuliStefano Matteucci
Wearable
Wearable Technologies
Logo
Brand
Des
ign
Product
Clea
rnes
s
Website
Enga
gem
ent
Social Media
Market Analysis
The wearable market itself – general info
3 main players
Target
Motivation
18 – 45 years old
Healthy
Sporty
Self-empowerment
Middle – High Income
Jawbone UP24
Jawbone UP24Identity - Image
SYMBOLISM
COMMUNICATION
BEHAVIOUR
FormCurved lines
Thin
Layout1 Surface
YoungNo interruptionUnprofessional
ColorCold
Monochromatic
TouchPlastic
UnconfartablePresence
Jawbone UP24Analysis
Design
Innovation
Simpliness
Minimalist
Safety
Jawbone UP24 - Values
Samsung Gear Fit
SYMBOLISM
COMMUNICATION
BEHAVIOUR
Samsung Gear FitIdentity - Image
Samsung Gear Fit - Values
People
Excellence
Change
Integrity
Respect
Share Prosperity
FormStraight lines
Thick
Layout2 Surfaces
ContrappositionNo-identity
ColorCold
Polychromatic
TouchPlastic – Glass
Presence
Samsung Gear FitAnalysis
Fitbit – Fit in a Bit“To empower and inspire you to live a healthier, more
active life. We design products and experiences that fit seamlessly into your life so you can achieve your health
and fitness goals, whatever they may be.”
SYMBOLISM
COMMUNICATION
BEHAVIOUR
FitbitIdentity - Image
Partnership
Brand - Logo
Minimalist, Basic,Round circles as the
product line
Past, Present, Future-
Spirit, Mind, Body
Direction, Proactivity,
Improvement, Motivation
Product - Design
Shape and layout
Rounded & StraightSimplicityMinimalist
Colors
Subtle and light colorsYoung &
Professionalism
Website - ClearnessIntegration among channels
Efficacy and effectiveness of communication
Colors – Contrast Warm/Cold
Sense of assistance (friendliness)
Font’s Consistency – San SerifProxima nova light/regular, Helvetica
SellEngagement
LoyaltyRepositioning
General Goals
Specific Goals
MS % GrowthEngagement
(likes – Coment)
Sentiment Analysis
Objectives
SEO AnalysisSEO Score
Repositioning - Health IssuesSYMBOLISM
COMMUNICATION
BEHAVIOUR
Health Issues - Missed Value
Crisis Solution
Communication Campaign
Founders ApologiesGroup Experiment (30 days)
Funny and Entertaining Video
Channels
Site SectionSocial Media
Privacy Issues
Missed values
PeopleData
Crisis SolutionCommunication Campaign
Founders Apologies
Privacy Data Management to be outsourced