Follow Up MeetingSunday, October 10, 2010

Meeting AgendaNetworking (Marla McGraw, OCD)LogisticsRegistration and Bidding for EventsEtiquetteHow to take advantage of the WCF eventsGeographyWCF Board and Special Thanks

LogisticsMonday, October 25, 2010*

Introduction to West Coast Forum 2010, Salon E, 9:30am

Company Tours Company Offices 11:00 -5:00 PM

VC and Start-Up Panel Discussion, Junior Ballroom, 5:00-7:00 PM

Ross Alumni Reception** Salon E 7:00-10:00 PM  

Logistics Tuesday, October 26, 2010* Industry Panels: Sustainability, Finance, Tech (OCD), Healthcare, 8:45-

9:15 AM Company Roundtables I, 9:30-10:00 AM Company Roundtables II, 10:15-10:45 AM Industry Panels: Energy, Start-ups, Marketing, High-Tech, 11:00-11:40

AM Lunch with Keynote Speaker, Tom Galizia, Deloitte, 12:00-1:30 PM Office Hours Various Locations 1:30-3:00 PM Case Competitions Various Locations 1:30-3:00 PM Career Fair Salon E 3:00-5:00 PM Award Ceremony Salon E 4:45-5:00 PM

*Actual times, location, and event details are subject to change

ChecklistEducationResume review (club &

OCD)Meet with club education

VPsResearch companiesDevelop question

databasePractice elevator pitchLeave an impression!

To Do ListBring business cardsBring name tagBring copies of your

resumeKnow your personal WCF

agendaDress is business casual

for all scheduled events

Website, Bidding, & Prioritization

Roundtables* Amazon.com

Apple

Barclays Global Investors

Borrego Solar

CentroSolar

Cisco Systems – Marketing

Cisco Systems – Supply Chain

Citizen Sports

Deloitte

Genentech

Intel

Microsoft

ngmoco.com

PG&E

PayPal Piper Jaffrey

(CleanTech and Renewables)

Renewable Funding.

Wells Fargo & Co

UBS

* Disclaimer: All roundtables are subject to change due to last-minute circumstances

ToursIntel (Santa Clara)Cisco (San Jose)Genentech (South San Francisco)Clorox (Oakland)Environmental Defense Fund (San Francisco)PG&E (San Francisco)Apple (Cupertino)UBS (San Francisco)1 Block off the Grid (San Francisco)Solyndra (Freemont)

Bidding for EventsImportant Dates This Week

Resume Drop:   will open on Wednesday, 10/13 at 8am and will close at 11:59pm Thursday, 10/14

Bidding:  will open Wednesday 10/13 and will close at 11:59pm Thursday, 10/14

Bidding for EventsBucket of points for Tours

Another bucket of points for Roundtables

List preferences for Panel Discussions

You may also choose to opt-out of any of these sections during the process.

Once you place your bids, you must accept the final optimized selections.

What if I do not get an event that I want?

Other Q & A

Quick Break

Importance of EtiquetteMany students do a poor job at this stage by not

observing proper etiquette.

Poor behavior at recruiting events may preclude you from consideration even before you apply.

Improper behavior at recruiting events causes negative perceptions of: You Your peers The reputation of the program

Etiquette Guidelines1. Show up on time. Do not leave early.

People entering and leaving in the middle of a presentation is a distraction. It is also rude. If the event is worth attending, it is worth showing up on time and staying until the end. If you are late, wait until the formal presentation is over to enter. If multiple presentations are simultaneously occurring, go to one only and find another channel to network with the other.

2. Do not use laptops or cell phones.Pay attention to the presentation. Lack of attention causes students to ask questions that are already covered. Do not check email. Turn off cell phones.

3. Ask appropriate questions.Not everything that you are curious about is appropriate to ask. The answers to some things can be had through alternate means and people. Think first before asking. There is an art to asking thoughtful questions.

Improper Behavior4. Dress appropriately

Business casual is the recommended attire for most presentations. Casual clothing such as jeans, shorts, and t-shirts are strongly discouraged at presentations and office hours. Wear clothes that are appropriate for a business environment. When in doubt, more formal is safer.

5. Let each person have a chance to speak.You are being evaluated on your social acumen. Good social acumen is a balance of assertiveness as well as deference to others. Don't feel as if the presentation is the only opportunity to network. You can continue to network afterwards.

6. Eating and drinking excessivelyConsuming in moderation facilitates social interaction. Remember, this is not dinner. When there is alcohol, always be aware of your intake. Do not eat food at a presentation that you did not attend. Do not attend presentations just to eat food.

Asking Questions Do’s and Don’t’sDo know the art of asking questions:

Be considerate of the person to whom you are asking the question.

Try to frame the question positively.

Give the person the opportunity to shine rather than defend.

Be considerate of others. Does the question have general applicability?

Make sure you are interested in the response.

If possible, do research in order to pose well-informed questions.

Know when to stop asking questions.

Asking Questions Do’s and Don’t’sDon’t ask the following types of questions: Question solely intended to show how smart you are.

“I read in the WSJ today that…, I think therefore…”

Question that is really a speech.“Don’t you think that your company should…”

Question framed in the form of a resume. “When I was working at Acme Consulting, I…”

Question that is easily researched. “Where is your company located?”

Question involving sensitive topics. “What do you think of the recent layoffs at your firm?”

The Alumni Reception is an excellent networking opportunity; do not underestimate how valuable it can be

Bad Networking Good Networking

Check off a list of people you want to talk to and then leave the reception

Take the “treasure hunt” approach

In the “magic networking circle”, ignore an alum from a company/industry that does not

interest you; make an enemy

In the “magic networking circle”, engage in conversation with an alum from a

company/industry that does not interest you; make a friend

Wait for the alumni to come over and talk to you (it ain’t gonna happen)

Initiate conversations with the alumni

Hammer an alum for information, don’t offer anything insightful in return

Realize that you have experience and insight that could be valuable to alumni

The roundtables will give you a chance to both get an inside look at a company and make a strong impression

How to approach the roundtables

Know your personal pitch (should be 30-45 seconds)

Know your resume inside and out

Know the company and industry well enough that you can engage in a back and forth conversation and ask insightful questions

(you do not need to become an expert on the company/industry)

The roundtables are still an opportunity to explore the company/industry, so listen well

The panels are a great opportunity to learn about issues and trends in an industry from people on the inside

How to approach the education panels

Try to turn the panel into a back and forth discussion between the panelists and the audience, rather than have the moderator prompt the panelists throughout

Ask questions that would interest the entire audience, not just you

Think about how you can incorporate what you take away from the panel into your preparation for recruiting season

The innovation challenges will give you an opportunity to make a unique impression on recruiters

How to approach the innovation challenges

The innovation challenges will give you an opportunity to differentiate yourselves from your counterparts at competing business schools,

both individually and collectively

Companies across industries are beginning to place greater emphasis on innovation; the innovation challenges are an opportunity to show that you

can think creatively in a business setting

Approach the presentation portion of the innovation challenge as an opportunity to hone your skills in presenting unconventional ideas clearly and effectively

The innovation challenges have been set up to be fun and informal. They are not formal case competitions.

Key points to keep in mind

Go to West Coast Forum both to explore your interests and to make an impression on recruiters, alumni, etc.

Understand that you have both your own personal interests to consider as well as those of your classmates and Ross as a whole

Ross is the best business school in the country; demonstrate that to everyone you interact with at WCF

Amazon.com, Microsoft

Website & Contact InformationOfficial WCF Website

www.westcoastforum.org (check for updates)How to Contact the Board

West Coast Forum Board – wcfcontact@umich.eduMBA 1 Reps:

Business Development: Adam Beer, Daniel Reyes, Krissy Tieu and Patty Wong

Marketing: Nitin Bhartiya

Alumni Relations: Will Foss, Adam Fish

Logistics: Leslie Chang, Jenny Draxyl, Jofresh Labiano, Nate Tang, Sally Last

Special ThanksSharad Mangalick, High Tech Club

Chris Hicks & Elise Hunter, Energy Club

Andy Ellerhorst, EVC

Ada Kong, Health & Life Science Club

Priscilla Chang & Tova Grunes, Net Impact