western campus - july
TRANSCRIPT
Western Campus - July 10-14, 2017
Crowne Plaza Denver Airport
“The National School of RV Park and
Campground Management is an
amazing week of information.
Whether you are a new owner, old
owner, prospective owner, or just an
employee, this school is a must!
“I personally have attend Session 1
and Session 2. The first year was an
overwhelming amount of information
in such a short time but I took away
many important do's and don’ts, was
given a plethora of tools needed to
run a campground effectively and
efficiently, had access to wonderful
instructors (who by the way are
VOLUNTEERS) who have been
through the trials and tribulations of
the industry, and made new friends
and connections to reach out to in
times of need.
“The second instructional session
was even better! You come away
with a completed business plan, more
self-awareness, more support than
you can ever imagine, and a renewed
connection with fellow classmates.
“In short - this schooling is a must!
It is truly worth the time and money
and I am so grateful for the opportu-
nity to have attended both years.”
Melinda Koehler
Driftstone Campground
098 ADA Basics .2 CEUs
This course will cover the basics related to the American’s with
Disability Act and how it impacts your business. Understanding
current laws and identifying the resources available to students in
included in this course. In addition, the course will provide guidance
for self- evaluation of your business and assist you in prioritizing the
business deficiencies. Learning Outcomes 1. Describe how ADA regulations impact your business. 2. Identify resources available related to ADA compliance. 3. Explain the importance of performing a self-evaluation for Readily Achievable Barrier Removal.
099 Introduction to Outdoor Hospitality .1 CEU
This course is meant for those who are totally new to or unfamiliar
with the Outdoor Hospitality Industry. This course will provide a very
basic understanding of the different types of campgrounds and RV
parks, franchise groups, associations and rating organizations. Termi-
nology specific to the industry will be provided, along with basic con-
siderations in choosing a type of business. Learning Outcomes 1. Recognize industry franchise organizations, marketing groups, affiliation organizations and trade associations. 2. Describe different types of outdoor hospitality businesses. 3. Explore the history of the Outdoor Hospitality Industry.
101 Service Levels and Operating Standards .2 CEUs
This course will provide an introduction to the concepts and
processes involved in identifying the service levels that guest can
expect and developing operating standards to ensure those service
levels are consistently met. Learning Outcomes 1. Explain how Service Levels and Operating Standards can help create a proactive environment. 2. Discuss how Service Levels could impact the budget. 3. Create a Service Level and associated Operating Standards with procedures. 4. Discuss ways to measure performance related to Service Levels and Operating Standards. 5. Develop a plan for implementation of Service Levels and Operating Standards compliance.
102 Managerial Accounting .1 CEU
This course will provide a basic understanding of managerial
accounting. Including how to read, understand, and act upon
financial information. The focus of this course will be on regular
evaluation of business performance and opportunities to adjust
the business plan as necessary. Learning Outcomes 1. Understand basic account terms including chart of accounts, credit, debit, asset, equity, liability, etc. 2. Identify reports most commonly used for reporting the financial status, success or failure, of your business. 3. Identify information contained in an annual budget, income statement, balance sheet, and cash flow statement.
103 Guest Experience I .2 CEUs
This course will examine the benefit of designing a positive guest
experience from initial awareness all the way to establishing an
ongoing and loyal relationship with our guests. Satisfying guests by
providing appropriate goods and services, understanding how
communication impacts the guest experience, and learning ways
to successfully manage conflict are all components of this course. Learning Outcomes 1. Identify the components of creating the total guest experience. 2. Describe strategies to implement the total guest experience. 3. Analyze current communication practices within a business. 4. Use conflict management techniques to identify, anticipate, and defuse conflict situations.
104 Employment Law I .2 CEUs
This course will provide an introduction to human resources
emphasizing the legal aspects of human resources management
related to pre-employment, hiring, and new hires. Work Camper
treatment will be included in this course, along with understanding
when and where to use contract labor in place of employment. Learning Outcomes 1. Identify the agencies responsible for human resources-related legal requirements. 2. Examine the role of human resources in any business. 3. Identify a business’s staffing needs. 4. Ensure a business is in compliance with legal requirements.
105 Recreation Management .1 CEU
This course will cover the value of having a recreational program,
including an introduction to a multitude of recreational options.
Understanding how to evaluate programs around the critical areas
that need to be considered will also be covered; this includes
pricing/free, liability, staffing, and return on investment. Learning Outcomes 1. Identify available recreation options based on customer profile, business type and financial feasibility. 2. Analyze the unique staffing requirements for recreation options being considered. 3. Consider requirements of recreation option on items like insurance, legal compliance and business disruptions. 4. Calculate the potential return on investment for recreation options being considered.
106 Risk Management I .2 CEUs
This course will provide an overview of risk management process and
understanding of why risk management is important. Included in this
course is the knowledge required to develop tools that will support
risk identification, analysis, control and assessment. Learning Outcomes 1. Explain the purpose of risk management. 2. Develop tools to support risk identification, analysis, control, reporting, and assessment. 3. Determine requirements related to chemical safety. 4. Describe inspection, testing and maintenance requirements. 5. Develop a plan for emergency situations.
Session 1 - Course Overview
“After managing a campground for six years, I honestly was not sure how much the National School of RV Park andCampground Management would help when I attended the first year. But what I received from the school goes
beyond words. I not only learned more and better ways to manage and develop my campground, I was also inspiredby the instructors and the students. Their enthusiasm was contagious. I came back to my campground overflowing
with ideas and a passion to improve the campground, its staff, and even my own attitude. And based on thecomments and compliments of customers and associated businesses, I know our summer season was a success –
thanks to the information and education from the School that I implemented for our 2010 summer season.”Beveryly Demetriff, Frandy Park Campground
108 Leadership .2 CEUs
This course will introduce personal and organizational leadership
concepts to support enhanced levels of individual performance,
customer service, and operational success. Understanding the value
of having a business ethical commitment statement, as well as, a
personal develop plan will be discussed.
Learning Outcomes
1. Define ethical behavior.
2. Describe options for personal growth and professional
development.
3. Analyze the influence of industry trends on leadership.
4. Identify resources available to support leadership growth.
5. Develop a personal leadership development plan.
109 Media Relations .1 CEU
This course is not about purchasing advertising. It is about recogniz-
ing opportunities to have events, business expansions, and industry
information be the news, whether that spotlight is generated from
local, state or national media. It will provide insight into how to work
with local news outlets and the importance of having an emergency
media relations plan. Learning Outcomes 1. Identify local news outlets. 2. Determine how to work with the news outlets to benefit the business. 3. Write an emergency media relations plan. 4. Describe how to benefit from national news events by providing a local angle. 5. Understand how technology has made every guest a reporting correspondent.
110 Marketing I .2 CEUs
This course will assist individuals in establishing a marketing plan.
It will discuss choices of marketing resources and suggest ways to
measure marketing efforts. Also covered is the importance of
defining a brand to a business’s future growth. Learning Outcomes 1. Communicate branding standards utilized in a business. 2. Describe marketing methods suitable to a business. 3. Develop tools to track responses to marketing efforts.
111 Operations Management .2 CEUs
This course will cover operations management as it relates to the
Front Desk, Housekeeping, Retail, and Food Service areas of a
business. Much of what is learned in this course can be transferred
to other areas as well. Managing reservations and check-in will
be a focus of this course Learning Outcomes 1. Perform an operations analysis. 2. Create/Revise service levels and operating standards. 3. Create/Revise processes, procedures, and documentation. 4. Develop plan to train staff on operations and compliance.
112 Public Affairs .1 CEU
This course is a brief overview of the business side of dealing with
governmental regulation affecting RV parks and campgrounds. The
focus is on the identification of the wide range of regulations
governing this industry, including the complex multiple layers of
federal, state, and local government regulation. Learning Outcomes 1. Examine federal, state and local regulations to ensure to ensure knowledge of compliance. 2. Describe the resources available to build advantageous political relations. 3. Identify potential problems by anticipating and preparing an action plan before they occur. 4. Implement operational changes within a business to ensure compliance with laws and regulations.
113 Cash Management Fundamentals .1 CEU
This course will discuss internal control practices applicable to
managing a campground operation that is free from revenue misuse,
theft, or fraud. Internal controls are appropriate for all businesses,
regardless of size. Identifying the right practices to ensure proper
cash management and protect the business will be discussed. Learning Outcomes 1. Identify internal controls to ensure proper cash management. 2. Describe how separation of duties assists in proper cash management. 3. Describe appropriate cash management roles and responsibilities. 4. Develop operating standards for cash management at a business.
114 Hiring Practices .2 CEUs
This course will provide an introduction to aspects of a human
resource system emphasizing pre-employment and hiring practices.
Both the human and legal aspects of human resource management
will be covered. Learning Outcomes 1. Explain the legal requirements for recruitment and hiring. 2. Understand how to ensure a business is in compliance with legal requirements.
115 Business Planning I .3 CEUs
This course will cover a basic understanding of the value of a busi-
ness plan and the information that should be included regarding the
current business. Business Planning II is a continuation of the course
and will discuss incorporating future plans and financial needs.
Learning Outcomes
1. Understand the value of having a business plan.
2. Review/Create a mission statement for a business.
3. Review/Create a vision statement for a business.
124 Session I Case Study .3 CEUs
A student will receive 3 CEUs provided they attend and participate in
all the Session I classes.
Students who are in the Fast Track Certificate Program and enrolled
in Session 1 classes, may also be eligible to earn their Management
Certificate during the week if they meet the following requirements:
1. Attend and participate in all the Session I Classes.
2. Successfully complete the Management Certificate Verification
class and submit all associate paperwork.
3. Attend and participate in the Session I Case Study.
Interested in attending the 2nd Session of the National School of RV Park and Campground Management and getting your
Professional Certificate? Below is a list of the courses covered during Session 2. Students enrolled in the Fast Track Certificate
Program may be eligible to earn their Professional Certificate while attending Session 2.
Session 2 - Course Overview
Frequently Asked Questions
Upcoming Sessions - Dates to Remember
200 - Introduction to Professional Certificate
201 - Project Management
202 - Training and Performance
203 - Financial Management
204 - Operations Management II
205 - Marketing II
206 - Employment Law II
207 - Legal Compliance
208 - Business Planning II
209 - Guest Experience II
210 - Risk Management II
211 - Strategic Planning
222 - Professional Certificate Verification Class
224 - Session 2 Case Study
Q. Who attends the National School?
A. Students at the School have a wide range of industry
experience from absolutely no industry experience to
those with many years of experience. Those new to the
industry or prospective owners get a chance to explore
the business side of running a park, and experienced
owners and operators enjoy the opportunity to discover
"state of the art" practices. Benefits of attending the
National School include the perspectives of a varied
student body, the intensity of the learning experience,
and networking with students and faculty.
Q. Why should I attend the National School?
A. Attending the National School provides an extensive
exploration of the subject matter needed to effectively
own or operate a park. The School’s sessions capitalize
on both the instructors’ and students’ experiences in
small group settings that offer theory, best practices, and
practical applications of the material.
Q: How much is the tuition for the National School?
A: Tuition for arvc members is $825.00 per person, and
tuition for non-members is $925.00.
Q: Where is the Western Campus?
A: The Western Campus is in Denver, Colorado. This year,
the host hotel is the Crowne Plaza Denver Airport
Convention Center.
Q: When should I arrive and when should I leave?
A: Classes begin early on Monday morning, so you should
plan to arrive sometime Sunday afternoon. The Western
Campus 2017 session will conclude after the final Awards
Lunch on Friday, which should be no later than 2:00pm.
Q: What is the dress code?
A: Dress is casual for most of the week. Business Casual is
suggested for the final luncheon and awards program on
Friday. While classes are held indoors, the weather can
fluctuate outside so we suggest dressing in layers. Also,
meeting rooms can be on the cool side, so we suggest
bringing a light sweater to wear when in class.
Q: Okay. I’m ready! How do I register?
A: Go to www.ARVCFoundation.org and click on the
National School Learn More button on the home page to
get started.
Q: How much is the lodging?
A: We have arranged a lodging and meal package for our
students. The cost is $985 plus taxes and fees for the
entire week.
Q: How do I make my hotel reservation?
A: You will receive an email confirmation for your tuition
when you register online. Hotel contact information is in
your confirmation email. You may make your hotel
reservation online by following the link in the email or
you may call the hotel directly and use the group code
given in the confirmation email. NOTE: Our room block
is in place until June 15, 2017. You will want to make your
room reservation as soon as possible to ensure the room
block is not sold out.
Eastern Campus Western Campus
2018 February 19-23, 2018 July 9-13, 2018
2019 February 18-22, 2019 July 8-12, 2019
2020 February 17-21, 2020 July 7-11, 2020