western & oriental media pack - 2016/17
DESCRIPTION
ÂTRANSCRIPT
M E D I A PA C K A G E
PRIVATE AND CONFIDENTIAL
Contents
Introduction
Offline
- Other Shores
- National Press
- Magazines
- Direct Mail
- Events
Online
- Website
- E-newsletters
Trade
Joint Marketing – W&O and ITC
WHAT AW&ONDERFUL
WORLD
PRIVATE AND CONFIDENTIAL
Western & Oriental Media Pack
1
At Western & Oriental we pride ourselves on the
relationships we have with our clients and partners.
It is these relationships that have helped to create
more inspiring marketing opportunities year on year.
Our Product & Marketing team’s ultimate aim is to
provide our clients with informative and inspirational
travel choices through a number of touch points,
which are presented through this pack giving you
maximum opportunities to build brand awareness in
a cost effective manner! The team here is on hand to
put together a bespoke marketing plan to suit both
your budget and your promotional requirements.
Our commitment to you includes:› Complimentary placement in
our main portfolio brochures and/or via
the Western & Oriental website
› Social media presence via
Facebook and Twitter
› Providing PR opportunities
› Product & Sales training and engagement
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Western & Oriental Media Pack
2
Other ShoresThis twice yearly consumer magazine features inspirational images and content about a variety of destinations as well as travel news and article written by well known national press journalists. Other Shores is a group piece, covering all our brands.
› Published June and December
› 12,000 print run
› Mailed to ITC, W&O, Regent Holidays and Rainbow Tours clients
› Placed in Villa Select properties throughout Europe
› Handed out at various events including Destinations Travel Show
› Full page advert £1,000
› Full page advertorial £1,500
› DPS £2,750
› Outside back cover £3,000
› Inside back £2,000
› Inside front £2,500
PRIVATE AND CONFIDENTIAL
Western & Oriental Media Pack
3
National PressCo-branded national press advertising.
We work closely with the following titles
The Times
The Sunday Times
The Daily Telegraph
The Sunday Telegraph
Prices available on request
There are opportunities to take slots
on scheduled national press adverts
› 6 full page classifieds from
May 2016 to April 2017
£850 per slot (12 slots available
on each full page)
PRIVATE AND CONFIDENTIAL
Western & Oriental Media Pack
4
Direct Mail
In a busy market our aim is to inspire through
our direct marketing by helping to create
the perfect holiday that whets our clients’
appetites, so this year we will be producing
quarterly mailers that will be dedicated to top
experiential resorts across the portfolio with
strong commercial messages throughout and
will be sent to our database of active bookers
and enquirers.
Top 20 Experiences PiecesSpring
Summer
Autumn
Winter
£500 per feature
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Scheduled Direct Mail
Top 20 Experiences - July 2015 › 180mm x 180mm › 24pp › £500 per page
Undiscovered Islands - Sept 2015 › 8pp gatefold mailer > £400 per insertion
Family Calendar - Dec/Jan 2016 › 10pp gatefold mailer › £300 per insertion
Train Journeys - Feb 2016 › 8pp gatefold mailer › £400 per page
There are opportunities to take sections or pages in scheduled direct mail pieces.
Western & Oriental Media Pack
z
PRIVATE AND CONFIDENTIAL
Western & Oriental Media Pack
5
Website
The homepage is the most frequently visited
page on the Western & Oriental website and
is often used as the starting point for potential
clients who are looking for inspiration for their
next holiday. Offers of the Week are therefore a
fantastic “shop window” in which to showcase
your hotel and any key strong offers you would
like to promote.
There are 4 offers of the week opportunities on
the homepage at £250 per feature.
Web stats
22,000 average visitors per month
102,000 average page views per month
PRIVATE AND CONFIDENTIAL
Western & Oriental Media Pack
6
E-newsletters
W&O e-newsletter stats for November 2015:
› Average data delivered to: 60,000
› Average open rate: 16%
› Click to open rate: 3.01%
Solus E-newsletters
We can send e-newsletters dedicated to a
specific hotel, destination, resort or airline.
(2 x per month)
£1,500 per e-newsletter
Monthly ITC Luxury Travel E-newsletter
Includes the following opportunities:
› 1 x Main Feature - £500 per inclusion
› 2 x Star Hotels - £350 per inclusion
› 6 x Editor’s Choice Hotels -
£250 per inclusion
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Western & Oriental Media Pack
7
W&O and ITC Joint Marketing
Sister companies in the ITC Luxury
Travel Group, Western & Oriental and ITC
Luxury Travel are two of the UK’s finest
independent tour operators in their own
right, so bringing together their extensive
portfolios here allows us to offer our
clients an impressive range of superb
holiday choices, therefore in 2016 we
will be creating and offering marketing
opportunities for the brands in both the
media and direct mail.
PRIVATE AND CONFIDENTIAL
Western & Oriental Media Pack
8
W&O and ITCNational Press Supplements
3 x 8 page Sunday Times supplements
› May 2016
› September 2016
› February 2017
3 x Sunday Times full page classifieds
› November 2016
› January 2017
› February 2017
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Western & Oriental Media Pack
9
W&O and ITCDirect Mail
Generating immediate short term bookings
and early bookings for the year ahead, this
communication will be mailed to over 30,000
clients in early January 2017
January Sale Mailer £850 per feature
25
PRIVATE AND CONFIDENTIAL
Western & OrientalLayden House76-86 Turnmill StreetLondonEC1M 5QU
020 3588 [email protected]
westernoriental.com
Emma DurkinHead of Marketing020 7666 [email protected]
David PointerHead of Product020 7666 [email protected]
For further information please contact a member of the team:
Head of Product & Marketing: [email protected]
Senior Product & Marketing Manager - Caribbean & Cruise: [email protected]
Senior Product & Marketing Manager - Indian Ocean & Middle East: [email protected]>
Senior Product Manager - Afri SA & Ranch, Canada, Jamaica, Mexico, U ca, Guadeloupe, Dominican Republic: [email protected]
Product & Marketing Executive - Europe & Health and Wellbeing: [email protected]
Product Manager - Asia, Australasia, Latin America: [email protected]
Product Manager - India: [email protected]
Marketing Production Manager: [email protected]
Online Manager: [email protected]