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City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.com

CITY INNOVATES

http://www.cityinnovates.com/


Corporate Overview

Began operati ons in 2010 in Gurgaon, India

Current presence in US, Canada, Singapore and India

Key business areas include Educati on, Informati on Technology, E-Commerce & Travel n Tourism

Strength of 150+ qualifi ed professionals as employees and consultants.



93% of all internet traffic is generated from search engines

99% of internet searchers so not search beyond the top 30 results

76.7% of Google users use natural search link (organic, unpaid listing)

Did you Know that….



It gives organization the ability to:

• Drive high quality customers to their website• Increase sales leads from customers looking for their products and

services• Build their brand online by communicating marketing messages to their

target audience• Increase their profile against their competitors• Target a global audience via international search engines• Be accountable with ROI tracking (SEM)

Why digital marketing is important..?



Full –Service Digital Marketing Company – Focus on Performance

Consulting clients across the globe.

Key markets : US, UK , India and Singapore

We are..



Key Internet Marketing Strategies

Search Engine Optimization (SEO) - no cost per click

Search engine marketing (SEM) - cost per click

Social Media Optimization (SMO)



Search Engine Optimization



Definition

The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a web search.

The process has two major components: “ON PAGE” Optimization

Site Technology & Accessibility Site Content

“OFF PAGE” Optimization Link Popularity Link Reputation




Manipulating the on-site and off-site elementsof a web page

Improvingrankings on the organic search engine results pages for a given set of keyword phrases

Cracking a search engine algorithm

All of the above




Stag

e 1 Initial Analysis

• Business Analysis

• Keyword Research

Stag

e 2 On Page

Optimization• Site Structure• Content

Development

Stag

e 3 Off Page

Optimization• Link Building• Site

Submission

Stag

e 4 Reporting /

Analytics• Generate

Report• Report

Analysis• Performance

Analysis





ON PAGE ACTIVITIESWebsite AnalysisCompetitive AnalysisWebsite Structure OptimizationW3C CompliancyContent Duplication ReportKeywords Density ReportPage Load Speed ReportMETA Tag OptimizationContent OptimizationImage Optimization301 Permanent RedirectWorking on HTML Source CodeSitemap ImplementationRobot.txt ImplementationGoogle Analytics SetupRSS Feed SetupManual Search Engine SubmissionMonthly SEO Traffic & Ranking Report

OFF PAGE ACTIVITIES- Monthly TaskManual Directory SubmissionArticle Creation and SubmissionPR Creation and DistributionForum PostingBlog Creation Blog PostingsClassified Postings depends on the sitePostings in Social Media like Facebook, Twitter etcSocial Bookmarking in digg, delicious, twitter, stumble upon, etc.Posting of videos for you tube and similar websitesLink building

List of activities to be performed in SEO



Social Media Optimization



go where the people are...

Successful social media marketing requires that we go where the people are



Increasing your likability from high authority websites Tagging and Bookmarking is easy Help your content travel across social media channels Participating Social communities Creating fresh content Driving targeted traffic to your website Build links back to your site Monitoring the discussion in your market (Social Media Monitoring)

Social Media Optimization - Advantages



best practices in social media marketing

stretch your content & networks

multiplying the touch points.


City Innovates – Copyright 2013, All Rights Reserved For more info – www.cityinnovates.comCity Innovates – Copyright 2013, All Rights Reserved

Use an Analytics tool to monitor your site & update you weekly & monthly on following parameters :– Visits– Conversions– Referrals

• Sites, URLS, Keywords, Bounce Rate

Use a Monitoring tool to monitor your site’s ranking– Ranking (based on keyword)– Research competitors

• Age• Inbound links• Keywords used

Digital Marketing Reports



Sample Reporting Format



Increase On-line traffic

Dominate your competition

Effective way to market to potential customers

Affordable

Improve Keywords Rankings and get your Industry Specific keywords in Top 10

Monthly Traffic Reports which includes :

Number of Visits

Unique Visitors

Number of Page views

Website Bounce Rate

Value Proposition



Minimum project duration is 6 months

Payment to be done Quarterly in advance

Content for the article submission and blog posting to be provided by the client

City Innovates will suggest changes in the website to make it more SEO friendly that has to be done by the client to achieve the desired results

City Innovates can provide the content and do the modifications in the website, that could be charged separately

Terms n Conditions



Thank YouLet’s be friends onlinehttps://www.facebook.com/CityInnovateshttps://twitter.com/cityinnovatesEmail: [email protected]


https://www.facebook.com/CityInnovates

https://twitter.com/cityinnovates

mailto:[email protected]

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