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Is govt serious in promoting tourism?— P12 Tourism, water: Drivers of Malawi’s economy — P14

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What a tourist expect

Special pullout the nation 27 September 2013

Malawi’s sluggish tourism industry

Airlink1.

Debonaires2.

Sunbird3.

Bata4.

Palm Valley5.

Kara O Mula6.

Likhubula Lodge7.

Hotel Masongola8.

Tongole9.

Mikoma Beach10.

Ilala Crest Lodge11.

Kalikuti Hotel12.

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these are the hot institutions that are raising the bar in the tourism and water sector:

by

ALICK NYASULUMalawian econoMist based in australia

protecting our common future

For many years, tourism has been touted as a potential replacement

to dwindling tobacco revenues, but it remains very uncompetitive in the southern Africa region. It is a money spinner in Kenya, South Africa, Botswana, Zimbabwe, Namibia and Zambia yet these countries do not necessary offer unique services that distract visitors to the Warm Heart of Africa.

National planning strategies such as the Vision 2020, Malawi Economic Growth Strategy including its successor, the Malawi Growth and Economic Strategy (MDGS) and the Economic Recovery Plan recognise tourism as a potential growth industry. However, the industry remains

fragmented and its growth is sluggish and many factors are at play.

Naturally, it is often quite easy to point fingers at government because it is some ambiguous institution. There are, however, many other players in the industry and the role of government is simply to provide an enabling environment for entrepreneurs to invest in the industry. At the same-time, it is also imperative to recognise that tourists are at the core of the industry.

Tourists are not in the country for charities but seek value for money, and someone has to do a good job to attract them or else there are many alternatives available in other countries.

One aspect that I find irritating is how tourism is marketed. I know that that government is now collecting a tourism levy from tour operators in whatever form it comes. It is unclear how these funds are used other than the perennial bus rides organised by the tourism ministry for journalists across the country.

Other countries such as South Africa and Kenya have taken their tourism marketing, or call it advertising, to international channels such CNN and BBC to put them on the map. I do not think a mere Ministry of Tourism website that has nothing other than a strategic plan of a ministry is enough to woo a potential visitor. I would consider it a

high grade joke in marketing, but such is the reality. It is time Malawi established a tourism authority and removed such functions from the ministry altogether and do away with usual Capital Hill bureaucracy in such a high-paced industry.

Any traveller or visitor will naturally spend money as they go to any destination. Usually, the cost aspect will influence the decision to travel to a particular place. Malawi remains at a huge disadvantage within the Sadc region and we cannot blame government entirely, but closely look at businesses involved in the tourism industry.

Most businesses appear

A white elephant? A tourist lodge lies desolate at Nyika National Park

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What a discerning tourist expectsSpecial eSSay protecting our common future

to misunderstand the very notion of a tourist. A tourist is not necessarily someone that has robbed a bank or won a lottery in millions of dollars. It is therefore foolhardy to expect potential visitors to our country to pay over US$150 for renting a 4x4 or US$200 for a hotel room when countries around us offer less than half for similar services. The average tourist is not a rich person, and somehow, it is enshrined in our thinking that all foreigners can be charged ridiculous prices for a simple reason of being “alien” to the country.

Factor in horrible customer services for such expensive prices, it simply adds to the uncompetitive nature of the industry when compared to other countries in the region. It appears most tour operators are obsessed with get-rich-quick business philosophies and paint all tourists as extravagant spenders, yet the average tourist takes years to save for a dream adventure. Such a mentality makes Malawi an expensive destination and all the blame goes to government for not supporting local industries.

Recently, the Reserve Bank of Malawi (RBM) put up notices regarding the national switch centre that will connect all banks to ease payments. The national switch centre will see all banks connected to international payments systems such as visa and master card from mid next year. One problem that still continues to hinder the growth of tourism is the unwillingness by businesses involved in tourism to embrace modern, secure and convenient means of payments or simply called plastic money.

While the national switch centre will indeed connect banks, a culture of cash seems highly enshrined in how we transact business, and is not attractive to tourists from countries beyond. For example, National Bank of Malawi introduced its visa branded point of sale purchases to the convenience of businesses and their clients. It is appalling that most businesses have not embraced the idea. You will sometimes find business using excuses of a bad network to force a customer to pay cash. It is simply a turn-off if you

consider the risks of tourists carrying heaps of a devalued Malawi kwacha to pay for services.

The same can be said of the Malswitch facilities. As RBM gets the national switch centre to a full functional facility, businesses that trade transparently and fairly, particularly in the tourism industry can take full advantage to accept all major credit cards as a way of easily attracting foreign tourists. It is not fashionable anymore to shift all blame on Capital Hill for the sluggish growth of the industry.

In any business, innovation remains important, and tourism has a lot to offer as

long as the product is well packaged and marketed. For many years, our version of tourism has been restricted to building resorts along the shores of Lake Malawi of varying standards, but often mediocre customer service.

Most resorts along the shores have taken to offer very high prices, synonymous with city hotels whose sole survivors are business visitors or civil servants. Similarly, when government stops conferences at the lake, hotel owners have cried foul citing loss of business. This smacks of lack of innovation on the part of hotel owners whose business model is none other conferencing by public

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servants or some NGOs. It is time hotel owners

became more innovative in designing products beyond conferencing or lodging and target a much wider audience. It is not enough to say come and stay on the shores of Lake Malawi if the tourist does know how to swim or fish.

While we consider tourism as an alternative industry to replace dwindling tobacco revenues, it is important to realise that no tourist is compelled to visit this country. The onus really remains on us to offer very competitive but world class services to the discerning traveller set to explore our beautiful country. Malawi

tourism does not operate in a vacuum, but rather in a very competitive East-Southern Africa market.

There ought to be services that are properly packaged, convenient and affordable for the traveller. Some of the questions we need to answer include what tourists will see after lodging. It is not enough to build a hotel or a lodge and fail to get the visitors or persuade them to try various services through a network of operators that benefits a whole chain of players.

There are lots of benefits in networking and partnerships as it enhances product innovation. No one can go it alone.

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Yvonnie SunduStaff Reporter

The Big Five in tourismIn the area of tourism in Malawi, there is what is termed the Big Five. These are Pensacola Spur Steak Ranches, Debonairs Pizza, Play Land, Manosalwa Food Industry and Chen One, all in Lilongwe.

Spur Steak Ranches is the franchise restaurant under the Big Five. It is an eatery in town that boast of Burgers, Ribs, Chicken and Steak. You can enjoy every day at Spur through promotions that are:

On Mondays “Buy one Burger and get another for free” On Wednesdays “Kids Eat Free”. “From Monday to Thursday we have Lunch Promotion for only K1 800 for a meal. There are more promotions on the way”, according to Managing Director Umair Hussain.

Next to it at the City Mall is another franchise restaurant, Debonairs Pizza.

“This is one of our key companies under these five having the best pizzas in town. Again, every Monday, when you buy one large Debonairs Pizza you get another for free,” he says.

Manosalwa Food Industry

A billboard in Lilongwe advertises Debonairs Pizza

is famously known in for its crunchy snacks under the brand Dizzy.

“Dizzy snacks are in different flavours and types under Manosalwa and our tasty products are available across the country. So wherever one might be, is going to taste the

snacks,” he explains.After a hard working week,

one deserves to relax on games. One deserves to spend the weekend with children. Play Land is one entertainment family place where people enjoy games.

“Play Land is the only

entertainment centre in Malawi with bumper cars and computer games. It is the best place to be for both the young and the old, while enjoying computer games and cruising on bumper cars.

“And we are set to spread our wings to other parts of the

country like in Blantyre. We would like to provide the best in town for all people,” says Hussain.

For all your fashion needs, Chen One is there for you. It is home for exclusive, casual wear, shoes and accessories at Crossroads Complex. T

advertorialprotecting our common future

Special pullout the nation 27 September 20136 7advertorialprotecting our common future

Livingstonia Beach, Nkopola: Malawi’s water wonderlandsClose your eyes. Imagine yourself lounging under an umbrella in the sun. Stretching to your left and your right are white sandy beaches, glowing like pearls in contrast to the clear blue skies. Dotted along the sand are luscious palm trees, their branches fluttering in a gentle breeze.

Right in front of you are the tranquil azure waters of Africa’s third largest lake, Lake Malawi. The water sparkles in the sunlight as waves drift lazily to the shore, then recede. The only sound you can hear is that of water waves breaking against the shore. The beauty that surrounds you is so overwhelming, for a minute you think you’re in heaven on earth.

Now, open your eyes. Why imagine this when you can simply drive to either Sunbird Nkopola or Sunbird Livingstonia Beach to experience this splendour first hand?

Nestled along the breathtaking Lake Malawi waters, clothed in fine sandy beaches and boasting superior service, impeccable rooms as well as magnificent cuisine, these two are without a doubt, two of the

AkossA Mphepo best lakeshore resorts in Malawi.

If you are a world traveller seeking to discover the beauty of Africa’s Warm Heart, or a local who would like to get away from the hustles of day-to-day life and rediscover the charm of our Motherland, Sunbird Nkopola Lodge and Sunbird Livingstonia should sit at the top of your list.

Along the southern lakeshore, at the base of a hill near the friendly and tiny fishing village of Nkopola, lies one of the best resorts you will ever visit in Malawi. With abundant tropical vegetation on one side and the sparkling waters of Lake Malawi on the other, Nkopola offers supreme comfort amidst exquisite surroundings.

All 55 rooms have air-conditioning and digital satellite television. But the best place to spend your days at Sunbird Nkopola is on the beach, or in the lake itself. Naturalists and birders will want to be sure and explore the nature trail near the lodge, or take a boat ride out to the nearby Bird Island.

Perhaps the unique thing about Nkopola is the fact that it is nestled between two hills on one end and a vast expanse of water on the other. This affords the guest

the best of both worlds—craggy rocks, trees and the soothing cobalt water.

The barbeque at the Sunbird Nkopola Beach Club’s terrace restaurant is magical, as is the view. When the last colours of the sunset have faded, look up and you will see why David Livingstone called Lake Malawi the Lake of Stars.

Your experience of Lake Malawi, however, will be incomplete without a visit to the splendid Sunbird Livingstonia Beach. This exclusive hotel stands right on the one kilometre long, beautiful white sands once known as Grand Beach.

All of its 35 rooms are furnished and decorated in local materials to the most tasteful international standards.

Dining in the Namalenje restaurant, set high above the bougainvillea strewn and frangipani scented gardens, means a fine selection of the very best fish from the lake, among them the famous chambo and flavoursome kampango. The fact that nearly all the fruit, vegetables and herbs are grown on hotel gardens means each meal is a unforgettable taste sensation.

The inviting swimming pool, set next to the bar and overlooking the captivating

Lake Malawi and enveloped in palm trees and other greenery is the perfect place to relax and rewind, cocktail in hand.

Guests can enjoy al fresco lunches and dinners while waves roll towards the shore, sip on chilled drinks while sitting at the main bar or simply whiling away the tropical day in this beautiful resort. For a bit of sightseeing, they can take a boat ride to the nearby Namalenje and Heaven Islands or go hiking, snorkelling, bird and lizard watching, among others. Excursions to nearby tourist attractions can also be arranged.

Once you have indulged in the beauty, warmth and hospitality in our water wonderlands, head out to our five other establishments to further sample what Sunbird Hotels and Resorts has to offer.

Because Sunbird Tourism realises that water is a precious resource, both lakeshore resorts supply potable water to surrounding communities as part of corporate social responsibility. In Mangochi, Sunbird Nkopola supplies water to Chipoka Village, T/A Mponda through two water kiosks that have been running for well over 15 years.

In Salima, Sunbird

Livingstonia also supplies potable water to people within the nearby Mchengawamoto Village, T/A Mdalankwanda.

This is done through two water kiosks, one installed right in the village and another within Sunbird Livingstonia premises in an area accessible to people within the community. Both resorts have their own water systems, where water is pumped from the lake, treated and then distributed via various pipes.

Both resorts also sensitize the nearby communities on the importance of keeping Lake Malawi clean and advocate for the use of pit latrines to avoid polluting this water source.

In such rural areas, where structures for the supply of potable water are not readily available, death due to water-borne diseases arising from inappropriate water, sanitation and hygiene is high. These four kiosks and hygiene sensitization not only supply water to surrounding communities, it also gives them life and hope for a better future.

Because water is crucial to day-to-day operations, Sunbird Tourism puts efforts into conserving it. Employees are asked to use water sparingly and report

all leakages in taps or toilets immediately.

Guests in all seven establishments—Sunbird Capital, Sunbird Lilongwe, Sunbird Mount Soche, Sunbird Nkopola, Sunbird Mzuzu, Sunbird Livingstonia and Sunbird Ku Chawe—are therefore encouraged to be mindful of water usage.

This is done through a small laminated ‘Water Talk’ card placed in each room which calls on guests to help us conserve water in the following ways:1. Guests sheets will only be

changed when the card is placed on the bed in the morning.

2. Guests are advised to use all water sparingly.

3. Guests are asked to report any water leaks immediately.

4. Guests are asked to save water by not having their towels laundered unnecessarily.

5. Bed sheets are changed only when the Water Talk card is placed on the bed.

Water is essential for all dimensions of life. Over the past few decades, use of water has increased, and in many places water availability is falling. Together, we need to put dedicated efforts into preserving this precious resource. T


Ulendo Airlink: Your flight solution DUMBANI MZALE,Staff Writer

It is a fact that Malawi has been facing challenges as far as enjoying the greatest reputation for reliability in her air travel business is concerned.

But today, Ulendo Airlink, which is the trading name for Nyasa Express, has come with a bang to relegate those woes into history books by helping the country enjoy air travel services and get a wider recognition the country deserves.

Ulendo Airlink is the aviation division of Malawi’s Ulendo Travel Group.

The company holds a valid Air Service Permit for both domestic and international, scheduled and non-scheduled, passenger and cargo operations.

The company’s aircraft based in Lilongwe mainly fly to Likoma, Mfuwe, Liwonde National Park and Nyika National Park.

“We have flown to Harare, Mbeya, Lichinga, South Africa and are available for charter to fly to more destinations,” says Rosebill Satha-Sambo, who is Ulendo Travel Group Marketing Manager.

Recently, the company launched a daily midweek flight to Blantyre

According to Satha-Sambo, ever since the company emerged, they have striven to deliver reliable, regular and safe flights.

Ulendo Airlink is

supported by a great team of experienced aviation professionals committed to delivering unparalleled service to leisure and corporate travellers alike, according to Satha-Sambo.

“Air travel in Malawi needn’t be difficult, Ulendo Airlink offers a

range of flight solutions to key domestic and regional destinations from our bases at both Lilongwe and Likoma Island,” she says.

Satha-Sambo boasts that the company’s fleet’s flexibility and dynamic approach to flying ensures that it is positioned to

Enjoy the quietude, beauty of nature at Palm ValleyBRENDA TWEA,Staff Writter

Located on a 17-acre piece of land within the Bvumbwe-Chigumula area, Palm Valley Executive Lodge boasts of a magnificent accommodation unit and guarantees a comfortable, pleasant and unforgettable stay.

Palm Valley is on the Thyolo Road, 10 minutes (9.6 kilometres) away from Chiwembe-Limbe round about.

The proprietor, Nellie Nyang’wa, points out that they aim at providing guests with an experience that will stay in their memories forever.

According to her, the clientele has been growing over the months in all product lines since its establishment in November, 2011.

“We still have many people who are surprised

that there is such a magnificent place in Bvumbwe. Guests love the beautiful gardens, quiet environment, very good and smart accommodation, very friendly staff, personalised service and very good food. Our premier room is very popular with honeymoon couples,” said Nyang’wa.

Palm Valley Executive Lodge is on the borders of a small stream and lined up with palm trees, hence the name.

“A distinctive feature of the lodge is its flower gardens, with palm trees growing along the driveway and in the gardens, so it is a place of palms in the valley,” she says.

The gardens are available for those who would like to hold a memorable wedding event, engagement parties, birthday parties, braai with friends or just a quiet

Kara O’Mula: A place to beOUR STAff REPORTER

Nestled at the foot of the magnificent Mulanje Mountain is Kara O’Mula Country Lodge. The main structure at the lodge is a 1905 renovated colonial building that was the residence of the District Commissioner.

This magnificent lodge can be accessed from Blantyre via the rolling beautiful green tea fields and natural woods through the Thyolo Road or via the shorter Robert Mugabe Highway.

Kara O’Mula Country Lodge has 27 accommodation rooms ranging from single bed, double bed, to family rooms. Seven of these are corridor rooms within the 100 years old colonial building.

The rest are the more spacious chalets spread out in various locations within a few metres of each other with vantage views of the great Mulanje Mountain, the surrounding tea estates, the Thyolo Highlands and mountains across the border with Mozambique.

The Conference Hall, which can comfortably

sit 50 delegates at Kara O’Mula, overlooks the swimming pool, which has its own bar, with two open sides to allow guests enjoy the forest view and breeze.

These quiet surroundings make for little disturbance, save for monkey, bird and insect sounds and the water flowing down the river through small rocky waterfalls, according to the proprietor, Jones Katangwe.

“These natural surroundings contribute to what is probably the best mountain holiday lodge in the south of Malawi,” he says.

He adds that wonderful sunsets can be captured from the veranda of the main building or upper land at the rear.

He further says the natural

surroundings contribute to what is probably the best mountain holiday lodge south of Malawi.

Kara O’Mula is 12 kilometres from the Likhubula falls and the Dziwe la Nkhalamba natural pool in the district.

Visits to nearby Likhubula forest Reserve and the many tea estates are some of the additional attractions.

“for the more adventurous, a climb to the top of Mulanje Mountain is recommended [depending on the weather]. Tour guides may be arranged for shorter forest walks.

Mulanje Golf Club is just over a kilometre away from Kara O’Mula Lodge Country Lodge,” says Katangwe.

and relaxing moment for couples and families.

She further points out that plans are underway to increase the number of rooms to 13; have a bigger conference facility to seat 100 guests; and other recreational services.

“Beyond this there are other expansion plans that will make use of the 17-acre land surrounding the existing facilities,” she states.

The lodge has premier, executive and standard rooms. It has restaurant facilities and guests can enjoy meals in the restaurant, on the veranda, and in the open gardens. They also provide packed meals and can arrange delivery where needed.

It also offers conference facilities. The Impala Conference Room can seat up to 20 people, while the Buffalo Conference Room can seat 30.

meet almost all market demands.

She explains that their policy has always been to work with as many industry partners as possible within Malawi and the region with a view to building a robust aviation sector for the country and the African

continent as a whole. “Our policy has always

been to work with as many industry partners as possible within Malawi, and the region, with a view to building a strong aviation sector for the country and the African continent as a whole,” she says.

Airlink’s focus is delivering a reliable, sound route that passengers and agents can confidently book knowing the flights will operate and this is exactly what is happening.

Currently, the company is working with government of Malawi in developing aviation in the country and ensuring commercial operations comply with the most stringent international aviation requirements.

“We’re continually looking at expanding our network but believe in a ‘pang’onopang’ono’ or ‘slowly, slowly’ approach as we fully intend to be around for a very long time.

“Everyone is full of grand ideas for route expansion and global aviation domination,” concludes Satha-Sambo.

Beautiful Nyika: Ulendo Airlink flies tourists there to view game such as this Roan Antelope

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Local tourists strike a pose at Kara O'Mula

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Mikoma Beach Lodge: An ideal holiday getawayOUR STAFF WRITER

The hot weather of Karonga can sometimes be a challenge to some people who visit the district. But for a refreshing experience, a getaway at Mikoma Beach Lodge on the northern shores of Lake Malawi can do the magic.

The lodge, situated 10 kilometres away from Karonga Boma, offers high class accommodation, executive restaurant, bar, swimming pool, beautiful gardens and a clean beach, among other exciting things.

Karonga as a neighbouring district with Tanzania experiences a lot of trading. Besides that, it has experienced a boom in trade due to various mining activities taking place there. This has created demand for excellent accommodation. But few are there to offer it.

“We have 28 rooms but plans are underway to expand to 40 in the near future,” said Mikoma Beach director Frank

Mwenefumbo. True to his word, Mikoma

Beach is vast, giving room for growth to meet the current demand in the district.

The rooms are spacious and have state-of-the art facilities including air conditioners, a mini refrigerator and digital satellite television. Laundry services are also available. In short, Mikoma fills that gap.

For an eatery, the place offers customers a choice to be in the restaurant, on the veranda overlooking the swimming pool or under the shades just a few metres away from the shoreline.

The restaurant offers both local and international cuisine. On the menu is Katili pizza named after Katili Hills in the district. It is open to residents and the public wishing to experience the sumptuous meals.

Camping sites are available at very competitive rates. An engine boat with a capacity of five is available for hire at a reasonable fee.

Ilala Crest Lodge has it allFor excellent hospitality services at affordable rates in Mzuzu, Ilala Crest Lodge offers that option.

Set in the suburbs of Chimaliro, Ilala Crest Lodge has excellent facilities for conferencing, accommodation and restaurant.

The conference hall is well furnished with air conditioners, overhead projector, video set, flip charts, writing materials and bottled water.

All 31 rooms are executive with double beds and some have self catering facilities. The lodge offers a

Is govt serious in promoting tourism?CHRISTOpHER JIMUStaff RepoRteR

When Joyce Banda took over the presidency in April last year following the death of president Bingu wa Mutharika, she came up with an economic recovery plan that had tourism as one of the areas her government would seriously invest in to boost the sector.

But seeing what is happening on the ground it seems government is doing exactly the opposite if the state of the Salima aerodrome is anything to go by.

For starters, Salima is one of the lakeshore districts which is strategically positioned as it is close to the Capital City of Lilongwe and it takes one only an hour to drive to the lake.

If you are using public transport then you might take three hours because you have to hitch hike from Salima Boma to the lake.

By aeroplane one can take less than 20 minutes to reach the lakeshore resort and, according to one of the villagers near Ngolowindo, the aerodrome used to be busy up until early 1990s.

“We used to see many white people here everyday disembarking from aeroplanes and they would bring with them dollars into the country.

During those days curio sellers were making a lot of money and they set up their stalls near the Livingstonia Beach Hotel because there was a ready market, but now only a few foreigners visit the area and business has stagnated,” said Lifulesi Matchala.

Concurring with Matchala, one of the guards James Gunde said things drastically changed when Kamuzu Banda was ousted from power and the care the aerodrome received was minimal.

“We used to be busy here. Sometimes we could get four to six planes with some coming from as far as South Africa. This place was beautiful and there was life but now it is in a desolate state,” said Gunde.

The houses that were being occupied by Immigration staff are now in dilapidated condition and there is no running water and electricity.

The control tower is in a sorry state and the ceiling has completely crumbled

and the nearby garage where fire engines used to park is roofless after it was blown off by wind.

At a place where equipment used by the met officials is, there is a signpost reading “Do not trespass” but despite that there is wide path which

can even accommodate vehicles with ease.

The house which was used by Very Very Important persons (VVIp) is now in desolate state and thieves have ransacked it.

It has no window panes and all the rooms are empty and what is remaining is

the carpet fitted from wall to wall and the doors made from mahogany wood.

A metrological officer we found at the place, Newton Chirambo, said he could not give more details on the facility because it does not fall under his jurisdiction.

“It is true that we have problems here like no running water but if you want to know more talk to Chief Aerodromes Engineer, Oxford Mtambo.

Mtambo, however, was surprised that the aerodrome was in unusable state saying it is still an international airport.

“For your information we have four aerodromes and these are Karonga, Mzuzu, Salima and Chileka and as at now Salima remains an international airport. This airport is demand-driven and if one wants to go there we advise them accordingly,” said Mtambo.

But when asked if he had visited the place of late to appreciate in what condition it was, Mtambo said contractors have already been dispatched to renovate the facility.

“I sent people there two weeks ago and they must have started the renovations. If they are

not there yet maybe they are busy mobilising equipment,” said Mtambo.

Minister of Home Affairs Uladi Mussa said he could not recall when Immigration officials last operated at the airport, but said that he was ready to deploy them there if it is renovated.

“This airport is in unusable state and no plane can land there safely but if it can be renovated we are ready to send our officers there even tomorrow. We have enough officers who can man any airport in the country. For your information the runway at Salima Airport is longer than Chileka and if renovated it can help a great deal in boosting tourism,” said Mussa.

Minister of Tourism Rachel Mazombwe Zulu could not take our questions as she was attending a meeting.

If Mtambo’s assertions that Salima Airport is surely an international airport still operational then there is something seriously wrong in the country because the place is in an unusable state with no running water, electricity, fire fighting equipment and even Immigration authorities.

Mikoma beach lodge is close to historical and attractive places such as Karonga Museum and Ulaha, a place known to be the home of dinosaurs centuries ago.

During weekends, the Katili Bar offers a wide variety of beverages with free snacks. On selected days there is a disco on the beach.

The beautiful gardens play host to wedding receptions and photography.

As a socially responsible corporate citizen, Mikoma co-exists peacefully with the community around it.

“We support farmers in the neighbourhood to ensure food security, spread messages on HIV and Aids and sponsor the Mikoma Beach Football Trophy,” said Mwenifumbo.

In other words, Mikoma Beach is a gateway to Karonga as one travels on the main road (M1) from Mzuzu. It is a package of beauty, luxury and comfort that one would not regret visiting.

unique experience with its state of the art facilities in each room including digital satellite television, mini fridge and a lounge.

The restaurant offers both local and international cuisine. They serve English breakfast. Their well trained chefs will prove to you why you should make Ilala Crest Lodge your second home.

The Nkhwazi Bar serves a wide selection of beverages like wines, minerals and beers at affordable rates for everyone. Also available are assorted snacks of your choice.

The lodge also caters for private functions like birthday parties, special dinner galas and many more. Its beautiful gardens play host to wedding photography.

In keeping with global trends there is 24/7 Wi-fi internet access. Laundry services are also available.

It is a five-minute drive from Mzuzu central business area, a few metres away from St John’s Hospital.

Come and enjoy the exceptional service at Ilala Crest Lodge.

Inviting: Part of the infrastructure at Ilala Crest Lodge PH

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Minister of Tourism: Mazombwe Zulu

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Tourism, water: Drivers of Malawi’s economyJames malitoni ChilembweMIT LecTurer

malawi is well known by the fresh water of lake malawi among other lakes and water bodies that the country is proud of as tourists’ attractions.

water is a bond of tourism industry. it, therefore, contributes to the recreation and tourism industry in the country and the world as a whole by adding value to beautiful beaches, mountains, lakes, aquatic ecosystems and accommodation units in a form of swimming pools.

water is a powerful attraction for people. when travellers plan vacations and travel for recreation and pleasure places, they have a strong tendency to choose where water is available. People may have a day visit at the beach that provides recreation, relaxation, and an opportunity to renew the spirit because of water.

Coastal tourism supports businesses such as hotels, resorts, restaurants, outdoor outfitters, chartered fishing services, tours and travel agencies which generate more income and create employment for the host countries. For instance, almost half of americans visit coastal areas each year and have made over 950 million trips to coastal areas and at the same time spending over 50 billion dollars for water activities.

according to United nations world tourism Report (2008), tourism is able to generate over 3.5 trillion dollars worldwide, annually. a significant percentage of this involves water-related tourism. therefore, tourism popularity worldwide, including in malawi, cannot be underestimated in coastal areas; lakes and riverfronts development has dramatically increased in recent decades.

these riverfront developments often include convention centres. For example, nkopola lake shore Conference Centre in mangochi managed by sunbird hotels; retail and entertainment facilities; housing, and discovery centres. examples include likhubula Falls and Dziwe la nkhalamba in mulanje District and william Falls and

mulunguzi Dam in Zomba District. with the emergence of riverfront parks, land near rivers is becoming highly desirable by tourism investors.

in malawi, almost all tourism students, middle and upper class type of local tourists participate in some kind of water-based recreation and tourism, and on average spend about eight percent of their disposable income on recreational activities, including water-related tourism. some examples of water-related vacations may involve eco-tourism, cruise ships such as ilala on lake malawi, sport fishing, underwater diving, canoeing and kayaking.

Cruise ships are elegant vessels featuring swimming pools, theatres, restaurants, and luxurious passenger accommodation.

however, malawi does not offer cruise ships with sophisticated facilities as developed countries do. ilala is particularly for transportation of passengers and goods to bridge the transportation

gap. tourism entrepreneurs

operate some cruises that offer small ships for up-close exploration of wilderness waterways. the small vessels can take tourists along shorelines, for example, shire River, lake Chirwa and lake malawi through the narrowest navigable channels.

another popular way to enjoy water resources while still conserving the integrity of nature is through eco-tourism. it is directed towards exotic and natural environments, especially to support conservation efforts and observe wildlife. beaches are also good examples of popular tourist destinations.

eco-tourism is regarded as the fastest growing segment of the world’s tourism business. United nations world tourism organisation, (2008) noted that it is expanding at a rate of 30 percent a year worldwide. many tourism experts believe that this increase is due to people becoming more knowledgeable about

ecosystem value.sport fishing is a

potential segment for tourists in malawi. sport fishing is enjoyed in fresh water where fishing takes place in such places as lakes, ponds, rivers, and streams. Game fish in these waters include trout and many other species.

tourism is about disposable income; and expenditures on fishing in fresh water are increasing hence there is a need to introduce participation rates by government in some areas like liwonde, mangochi, salima and nkhata bay.

this significant portion of recreational spending should be tied to fish and wildlife, both of which require high quality water and habitual for protecting our common future.

Furthermore, malawi can generate income through school of underwater diving. malawi being a beautiful country with plenty of fresh water, does not have a formal school of diving as is the case with malawi institute of tourism and mzuzu University where

hoteliers and travel agents are being trained.

Diving segment may contribute substantial income to malawi if taken into consideration. Underwater diving is the act of entering water and remaining below the surface to explore, to work, or simply have fun. while diving is popular all over the world as a tourist activity, it is not the case in malawi yet the country has other water bodies such as lakes, rivers and ponds apart from ocean where divers segment of tourists can do their activities.

moreover, others prefer snorkeling which is also popular underwater activity that involves swimming face down on the surface of water or just below. in general, divers seek tourism destinations where the water is clear, temperatures warm, and the marine life plentiful. Divers often choose to visit areas with coral reefs because they are colourful and dense with life, and provide shelter for many types of fish.

Canoes and kayaking

are also popular ways to tour waterways in malawi, especially in major rivers like shire, bua, north and south Rukuru. this includes lakes like lake Chirwa and lake malawi. Canoes and kayaks are small crafts that are pointed at both ends. most canoes are open-topped boats, while kayaks are completely enclosed except for an opening for each occupant. People can paddle both types of boats and kayakers wear waterproof clothing, a life vest, and a helmet.

in conclusion, water and tourism are inseparable. tourism involves travelling and spending disposable income of which some are water related vacations like cruise ships, ecotourism, sport fishing, underwater diving, canoeing and kayaking. these activities create employment to residents and bring in infrastructure development thereby contributing to the economy of the country hence protecting our common future.

Bridging the transportatin gap: The MV Ilala on Lake Malawi

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FeatureSprotecting our common Future


A gem in Nkhotakota Wildlife ReserveLeah MiseLeni

Tongole Wilderness Lodge is one of the country’s true gems when it comes to accommodation. Located deep within the rugged & breathtakingly beautiful miombo woodland of the 1,800km2 Nkhotakota Wildlife Reserve.

Tongole are proud to announce their 4-star lodge status in less than two years of operation. They’re just one of only two lodges given this status in Malawi.

Rooms are open-fronted riverside suites on the banks of the lovely Bua River. All the rooms possess sumptuous, super-king sized beds, shower, twin marble basins, flush lavatory and a large hand-built sunken bath—doubling as a plunge pool ‘with a view’ during the day.

Spectacular raised wooden decks afford private panoramic views over the river and forest and are a cool and breezy haven during the heat of the day.

Tongole Wilderness Lodge offers guests a varied bush cuisine experience with meals taken at guests’ leisure in any one of its fabulous locations.

Wilderness adventure activities include bush walks, sport fishing, canoeing and hiking. Nkhotakota Wildlife Reserve is a bird watchers’ paradise with sighting of the rare blah blah.

Tongole Wilderness Lodge is the ideal weekend break and short getaway destination to escape the city and unwind in the tranquil wilderness of Malawi. For those who wish to catch on work without disturbances Wi-fi internet access is available.

Guests can either fly or drive to Tongole Wilderness Lodge.

elegant: a chalet at TongolePH

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Special pullout the nation 27 September 201316FeatureSprotecting our common Future

Christopher JimuStaff RepoRteR

When Joyce Banda took over the presidency in April last year following the death of President Bingu wa Mutharika, she came up with an economic recovery plan that had tourism as one of the areas her government would seriously invest in to boost the sector.

But seeing what is happening on the ground it seems government is doing exactly the opposite if the state of the Salima aerodrome is anything to go by.

For starters, Salima is one of the lakeshore districts which is strategically positioned as it is close to the Capital City of Lilongwe and it takes one only an hour to drive to the lake.

If you are using public transport then you might

Is govt serious in promoting tourism?take three hours because you have to hitch hike from Salima Boma to the lake.

By aeroplane one can take less than 20 minutes to reach the lakeshore resort and, according to one of the villagers near Ngolowindo, the aerodrome used to be busy up until early 1990s.

“We used to see many white people here everyday disembarking from aeroplanes and they would bring with them dollars into the country.

During those days curio sellers were making a lot of money and they set up their stalls near the Livingstonia Beach Hotel because there was a ready market, but now only a few foreigners visit the area and business has stagnated,” said Lifulesi Matchala.

Concurring with Matchala, one of the guards James Gunde said things drastically changed when Kamuzu Banda was ousted

from power and the care the aerodrome received was minimal.

“We used to be busy here. Sometimes we could get four to six planes with some coming from as far as South Africa. This place was beautiful and there was life but now it is in a desolate state,” said Gunde.

The houses that were being occupied by Immigration staff are now in dilapidated condition and there is no running water and electricity.

The control tower is in a sorry state and the ceiling has completely crumbled and the nearby garage where fire engines used to park is roofless after it was blown off by wind.

At a place where equipment used by the met officials is, there is a signpost reading “Do not trespass” but despite that there is wide path which can even accommodate

vehicles with ease.The house which was

used by Very Very Important Persons (VVIP) is now in desolate state and thieves have ransacked it.

It has no window panes and all the rooms are empty and what is remaining is the carpet fitted from wall to wall and the doors made from mahogany wood.

A metrological officer we found at the place, Newton Chirambo, said he could not give more details on the facility because it does not fall under his jurisdiction.

“It is true that we have problems here like no running water but if you want to know more talk to Chief Aerodromes Engineer, Oxford Mtambo.

Mtambo, however, was surprised that the aerodrome was in unusable state saying it is still an international airport.

“For your information we have four aerodromes and

these are Karonga, Mzuzu, Salima and Chileka and as at now Salima remains an international airport. This airport is demand-driven and if one wants to go there we advise them accordingly,” said Mtambo.

But when asked if he had visited the place of late to appreciate in what condition it was, Mtambo said contractors have already been dispatched to renovate the facility.

“I sent people there two weeks ago and they must have started the renovations. If they are not there yet maybe they are busy mobilising equipment,” said Mtambo.

Minister of Home Affairs Uladi Mussa said he could not recall when Immigration officials last operated at the airport, but said that he was ready to deploy them there if it is renovated.

“This airport is in

By CHrISTOPHEr JIMUStaff RepoRteR It is early morning in the month of July 2013 and Solobala Makisoni (not real name) wakes up to hunt in the Nkhotakota Game reserve.

Barely two kilometres into the forest reserve he accidentally falls into a large pit and the sharp objects that are placed inside nearly kill him.

Fortunately enough he is rescued by game rangers who take him to the hospital where he is admitted for over two months.

Clifford Makawa (also not real name) while hunting in the Kasungu National Park, decided to drink water in one of the ponds but unfortunately some poachers had poisoned it to kill game. After drinking the water he lost consciousness.

He too, fortunately, was rescued by fellow poachers and they resuscitated him.

These two are just examples of ways and means poachers use to kill wild animals, including elephants, in the protected reserves.

Of all the animals that are in the country’s national parks, one of the most sought after by traders is the elephant because of its tusks which fetch lots of money on the international black market.

Brighton Kumchedwa, acting director of Parks and Wildlife, concedes that the problem of poaching is rampant in Malawi and elephants are at risk of

Ivory trade endangers elephant population

extinction if proper measures to protect them are not put in place.

“We used to have large herds of elephants but as of now the country has only 2 000 remaining. Our elephant population is very small when compared to other countries within the region. In Zambia they have over 27,000 elephants while in Bostwana there are over 50,000 elephants in one national park and they have several national parks,” says Kumchedwa.

He says despite the country adhering to the United Nations Convention on International Trade in Endangered Species (CITES) some unscrupulous Malawians, including foreigners, are killing

elephants, almost driving them to the verge of extinction.

CITES is an acronym that refers to the Convention on International Trade in Endangered Species, an international treaty that formed an agreement regarding trade in specimens of wild animals and plants.

Currently, CITES regulates trade in over 30,000 species of organisms and wildlife products, including food products, exotic leather and medicines.

Countries join CITES voluntarily, but once they do, they are bound by the rules of the treaty. Eighty countries agreed upon the original CITES language in 1973, but today, 175 countries (known as parties)

belong to CITES.The CITES parties meet

every two to three years to discuss progress in conservation and to amend the lists of species protected as part of the agreement.

Species are listed in CITES under one of three Appendices: Appendix I species are the most endangered animals and plants. CITES prohibits international trade in these species with few exceptions, for example, if the purpose of the specimen is for scientific research.

Appendix II lists species that may become extinct unless trade is well-controlled.

Appendix III lists species at the request of a country that already regulates trade

in the species, when the country needs cooperation of other countries to enforce the trade regulations (e.g. to prevent exploitation of the species.)

According to Kumchedwa, elephants belong to appendix one and international trade of ivory is prohibited except if the specimen is for scientific studies.

“One of the lucrative markets for ivory is in Asia and ivory fetches as high as $800 per kg. This is the reason why most ivory smuggled outside the country normally goes to Asia. In fact, officials at Kia recently impounded 118kg of ivory and a truck carrying 781 ivory pieces was also impounded at the border in the Northern region in transit from Tanzania,” says Kumchedwa.

Assistant Director for Wildlife Chiza Manda concured with Kumchedwa that there is need for concerted efforts to sensitize Malawians on the importance of protecting the elephants because there is a danger that one day they will be extinct.

Says Chiza Manda: “We should protect elephants because they can help us boost tourism. In fact, in Thuma Forest in Lilongwe and Salima there is a considerable number of elephants which can attract even local tourists.

“If tourists are going to the lake they can stop by at Thuma to view game, including the elephants, and then proceed to the lake for a swim in Lake Malawi.”

Manda advises residents

around Kasungu National Park, Thuma, Vwaza and Nkhotakota game reserves to take the responsibility of protecting the wild animals in their hands because if the animals become extinct the country will lose important treasures.

“Wildlife crime is a serious threat to the security, political stability, economy, natural resources and cultural heritage of many countries. We need to come together to take action against the illegal trade in wildlife across Africa and across the world,” he adds.

Globally, the illegal ivory trade has tripled since 1998.

Criminal networks are responsible for the illegal trafficking of ivory between Africa and Asia.

Large-scale seizures of ivory destined for Asia have more than doubled since 2009 and reached an all-time high in 2011.

A single shipment can comprise hundreds of tusks, which proves that highly organised criminal networks in Africa continue to be active with almost no evidence of successful arrests, prosecutions or convictions.

These threats compound the most important long-term threat to the species’ survival – the increased loss of habitat as a result of rapid human population growth and large-scale land conversion for agriculture.

Elephants have already lost around 29 percent of their habitat range. Some models suggest this figure may increase to 63 percent by 2050.

unusable state and no plane can land there safely but if it can be renovated we are ready to send our officers there even tomorrow. We have enough officers who can man any airport in the country. For your information the runway at Salima Airport is longer than Chileka and if renovated it can help a great deal in boosting tourism,” said Mussa.

Minister of Tourism rachel Mazombwe Zulu could not take our questions as she was attending a meeting.

If Mtambo’s assertions that Salima Airport is surely an international airport still operational then there is something seriously wrong in the country because the place is in an unusable state with no running water, electricity, fire fighting equipment and even Immigration authorities.

Jumbo threat: elephants face extinction because of their tusks

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