what ails journalism today?
DESCRIPTION
WHAT AILS JOURNALISM TODAY?. Presentation by Prabhu Chawla, Editorial Director, The New Indian Express Group Indian Institute of Journalism & New Media, Bangalore May 2, 2011. PEOPLE AROUND THE WORLD ARE PONTIFICATING UPON THIS ISSUE. IDENTIFYING THE PROBLEM IS EASY. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: WHAT AILS JOURNALISM TODAY?](https://reader035.vdocument.in/reader035/viewer/2022062814/568166eb550346895ddb35a6/html5/thumbnails/1.jpg)
WHAT AILS JOURNALISM TODAY?
Presentation by Prabhu Chawla, Editorial Director, The New Indian Express Group
Indian Institute of Journalism & New Media, BangaloreMay 2, 2011
![Page 2: WHAT AILS JOURNALISM TODAY?](https://reader035.vdocument.in/reader035/viewer/2022062814/568166eb550346895ddb35a6/html5/thumbnails/2.jpg)
PEOPLE AROUND THE WORLD ARE PONTIFICATING UPON THIS ISSUE
![Page 3: WHAT AILS JOURNALISM TODAY?](https://reader035.vdocument.in/reader035/viewer/2022062814/568166eb550346895ddb35a6/html5/thumbnails/3.jpg)
IDENTIFYING THE PROBLEM IS EASY
The problem with journalism today is a mix of
Ignorance & Negligence
![Page 4: WHAT AILS JOURNALISM TODAY?](https://reader035.vdocument.in/reader035/viewer/2022062814/568166eb550346895ddb35a6/html5/thumbnails/4.jpg)
WHY IGNORANCE?BECAUSE JOURNALISTS TODAY HAVE:
• Shoddy training, poor or no mentoring• Huge demand vis-a-vis limited supply of
manpower, thanks to over 500 channels and 5,000 publications • To keep advertisers in mind while reporting
and writing articles
![Page 5: WHAT AILS JOURNALISM TODAY?](https://reader035.vdocument.in/reader035/viewer/2022062814/568166eb550346895ddb35a6/html5/thumbnails/5.jpg)
WHY NEGLIGENCE?BECAUSE JOURNALISTS TODAY HAVE:
• Greed for money and instant fame• No accountability• Too much at stake: Fear of losing contacts,
glamour and wealth
• No curiosity, no hunger for news
![Page 6: WHAT AILS JOURNALISM TODAY?](https://reader035.vdocument.in/reader035/viewer/2022062814/568166eb550346895ddb35a6/html5/thumbnails/6.jpg)
BUT THEY ARE JUST PUPPETS
The battle for bottomlines has bust the credibility of bylines
Paid news, private treaties, advertorials are all creations and consequence of a broken business model
![Page 7: WHAT AILS JOURNALISM TODAY?](https://reader035.vdocument.in/reader035/viewer/2022062814/568166eb550346895ddb35a6/html5/thumbnails/7.jpg)
EVERYONE IS CHASING NUMBERS
• Advertisers have contributed to the mess• Is Quantity, numerical reach the only
parameter?• What about quality, credibility?• Quality costs money.
AND DEMANDS RESPECT
![Page 8: WHAT AILS JOURNALISM TODAY?](https://reader035.vdocument.in/reader035/viewer/2022062814/568166eb550346895ddb35a6/html5/thumbnails/8.jpg)
• Journalists have forgotten to ask simple but tough questions
• They have also forgotten that their job is to report violations, not commit them
• They have started acting like a super cop-judge-hangman
JOURNALISTS ARE ALSO TO BLAME
![Page 9: WHAT AILS JOURNALISM TODAY?](https://reader035.vdocument.in/reader035/viewer/2022062814/568166eb550346895ddb35a6/html5/thumbnails/9.jpg)
Enron collapsed when somebody finally asked a simple question:
“How do you make money?”
Satyam’s Raju got exposed when he was asked:
“How did you value Maytas?”
![Page 10: WHAT AILS JOURNALISM TODAY?](https://reader035.vdocument.in/reader035/viewer/2022062814/568166eb550346895ddb35a6/html5/thumbnails/10.jpg)
Call it the ‘Double A’ Approach
For journalism to thrive, we need a
supportive institutional atmosphere
and individual attitude
![Page 11: WHAT AILS JOURNALISM TODAY?](https://reader035.vdocument.in/reader035/viewer/2022062814/568166eb550346895ddb35a6/html5/thumbnails/11.jpg)
But for that, everyone has to act
![Page 12: WHAT AILS JOURNALISM TODAY?](https://reader035.vdocument.in/reader035/viewer/2022062814/568166eb550346895ddb35a6/html5/thumbnails/12.jpg)
• Are you ready to liberate media from the clutches for the advertiser?
• Are you ready to pay for what you read/see/hear?
Some questions for you, as consumer
![Page 13: WHAT AILS JOURNALISM TODAY?](https://reader035.vdocument.in/reader035/viewer/2022062814/568166eb550346895ddb35a6/html5/thumbnails/13.jpg)
• Fact is Indians pay Rs 12 for a cup of coffee at an Udipi but want 40 pages of content for free
• In Mumbai you get 730 days paper for Rs 299. That is less than 50 paise per day
• Readers also have the option of going on the net and not paying anything at all
Think about this..
![Page 14: WHAT AILS JOURNALISM TODAY?](https://reader035.vdocument.in/reader035/viewer/2022062814/568166eb550346895ddb35a6/html5/thumbnails/14.jpg)
• At least 50% cost must come from cover price
• Channels and newspapers must charge
It is both an editorial and business challenge
Bring realism into the picture
![Page 15: WHAT AILS JOURNALISM TODAY?](https://reader035.vdocument.in/reader035/viewer/2022062814/568166eb550346895ddb35a6/html5/thumbnails/15.jpg)
Editorial credibility is also a function of political buoyancy
• Ramnath Goenka could create a coalition of rag tag players like Hegde, Devi Lal and NTR and take on Bofors
• Today the Opposition cannot project even one leader who can be backed
• But there is hope. Civil Society is crystallising into an Opposition
• Participative democracy can revive both journalism and democracy
![Page 16: WHAT AILS JOURNALISM TODAY?](https://reader035.vdocument.in/reader035/viewer/2022062814/568166eb550346895ddb35a6/html5/thumbnails/16.jpg)
IF ALL THE PLAYERS ARE ON THE SAME PAGE….
...the road ahead gets easier
![Page 17: WHAT AILS JOURNALISM TODAY?](https://reader035.vdocument.in/reader035/viewer/2022062814/568166eb550346895ddb35a6/html5/thumbnails/17.jpg)
FEAR NONE FAVOUR NONE
JOURNALISTS NEED TO FOLLOW THE GOLDEN RULES
EXPOSE THE CORRUPT PROMOTE THE HONEST
![Page 18: WHAT AILS JOURNALISM TODAY?](https://reader035.vdocument.in/reader035/viewer/2022062814/568166eb550346895ddb35a6/html5/thumbnails/18.jpg)
Join journalism as a mission and not just for money
Ask questions.
Story begins with the source. It doesn't end there.
![Page 19: WHAT AILS JOURNALISM TODAY?](https://reader035.vdocument.in/reader035/viewer/2022062814/568166eb550346895ddb35a6/html5/thumbnails/19.jpg)
THE END