what are the characteristic of products and how do marketers classify products
TRANSCRIPT
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Product characteristics
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HOLES.
example
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Basic products
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Expected products
attributes
characteristics
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example
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AUGMENTED PRODUCTS
Exceeds
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example
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Potential products
future
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PRODUCT CLASSIFICATION
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Durability &
Tangibility
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NON Durable goods
one or few
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example
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Appropriate
strategy
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DURABLE GOODS
many
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example
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Appropriate
strategy
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example
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Appropriate
strategy
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Consumer goods
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Convenience goods
frequently
Immediately minimal effort
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STAPLES IMPULSEGOODS EMERGENCY GOODS
Convenience goods are basically of three types
example
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Shopping goods
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Specialty goods
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example
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Unsought goods
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example
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Industrial goods
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Materials & parts
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Raw materials
Farm Products Natural products
example
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Manufactured materials
Component materials Component goods
example
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Capital items
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installation
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example
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equipment
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example
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Supplies and business service
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supplies
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Maintenance and Repair item. Operating Supplies.
example
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Business services
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Product characteristic
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Product classification
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