what are the characteristics of products & how do marketers classify products ?
TRANSCRIPT
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What are the characteristics of products
& how do marketers classify them ?
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Product comprises of both tangible and intangible components.
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Product Levels-Customer Value Hierarchy
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CLASSIFICATION
OF PRODUCTS
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I. DURABILITY AND
TANGIBILITY
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I.1 NON
DURABLE
GOODS
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I.2 DURABLE
GOODS
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I.3 SERVICES
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II. CONSUMER GOODS
CLASSIFICATION
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II.1
CONVINENCE
GOODS
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II.2
SHOPPING
GOODS
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II.3
SPECIALITY
GOODS
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II.4
UNSOUGHT
GOODS
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III. INDUSTRIAL GOODS CLASSIFICATION
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III.1 RAW
MATERIALS
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III.2
MANUFACTURED
MATERIALS &
PARTS
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III.3 CAPITAL
ITEMS
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PROF. SAMEER MATHURIndian Institute Of Management, Lucknow
Professor in Marketingwww.IIMInternship.com
Created By;
SIDHANT PATINATIONAL INSTITUTE OF
TECHNOLOGY, ROURKELA
As an intern, under the guidance of,