-Important Brand Architecture decisions in developing a branding strategy

Branding strategy

Reflects number and nature of brand elements

1 . Can develop brand element for new products

Branding Decisions

-force that hardly anything goes unbranded

1 . Individual or separate family brand names

2 . Corporate umbrella or company brand names

-Development costs are low using umbrella names

3. Sub-brand names

Recap

Now we have read about

-Branding strategy-Choices that firm has-Branding decisions

These slides were created by Yovan Sethi,

IIIT Allahabad, during a Marketing internship by

Prof. Sameer Mathur, IIM Lucknow (See

www.IIMInternship.com)

Disclaimer