Stages in developing new products

Main Stages

Generating Ideas

Using ideas screening

Generating ideas

Interacting with Others

Interacting with Employees

Studying Competitors

Adopting Creativity Techniques

Demand first innovation and growth

Demand Landscape Opportunity Space Strategic Blueprint

If I would asked people what they wanted, they would have said a faster horse

- Henry Ford

Techniques for stimulating creativity

Attribute listing Forced relationship Morphological analysis Reverse assumption analysis New contexts Mind mapping

Idea screening

Overall Probability of Success

Probability of technical completion

Probability of commercialization given technical completion

Probability of economic success given commercialization

Created By:

Rohit Kumar Mittal IIT (BHU), Varanasi

During an internship by:

Prof. Sameer Mathur IIM Lucknow