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WHAT ARE TASKS NECESSARY FOR SUCCESSFUL MARKETING MANAGEMENT ?

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Page 1: What are the task necessary for successful marketing management?

WHAT ARE TASKS NECESSARY FOR SUCCESSFUL MARKETING MANAGEMENT ?

Page 2: What are the task necessary for successful marketing management?

MARKETING MANAGEMENT TASK

DELIVERY VALUE

COMMUNICATING VALUE

SUSTAINING VALUE

DEVELOPING MARKETING STRATEGIES AND PLANS

ASSESSING MARKET OPPORTUNITIES

CHOOSING VALUE

DESIGNING VALUE

Page 3: What are the task necessary for successful marketing management?

IDENTIFY ITS POTNTIAL LONG RUN OPPORTUNITIES AND TO DEVELOP CONCRETE MARKETING PLAN

DEVELOPING MARKETING STRATEGIES AND PLANS

Page 4: What are the task necessary for successful marketing management?

ASSESSING MARKET OPPORTUNITIES

SCANNING OF MARKETING ENVIRONMENTBY CLOSE MONITORING OF PROFITABLE OPPORTUNITIES.

Page 5: What are the task necessary for successful marketing management?

CHOOSING VALUE

DIVIDE MARKET INTO SEGMENT. EVALUATE EACH ONE. PAY CLOSE ATTENTION TO COMETITORS.

Page 6: What are the task necessary for successful marketing management?

DESIGNING VALUE

PRODUCT QUALITY,DESIGN,FEATURES PACKAGING IS HEART OF MARKETING PROGRAM

Page 7: What are the task necessary for successful marketing management?

DELIVERING VALUE

SHOULD BE DELIVER TO TARGENT CONSUMER.

IT MUST UNDERSTAND THE VARIOUS TYPS OF RETAILER, WHOLESELLER FIRMS HOW TO MAKE DECISIONS.

Page 8: What are the task necessary for successful marketing management?

COMMUNICATING VALUE

FIRM SHOULD COMMUNICATE FOR ITS PRODUCT AND SERVICES.

USE ADVERTISING, SALES, EVENTS TO COMMUNICATE.

Page 9: What are the task necessary for successful marketing management?

DEVELOPING MARKETING STRATEGIES AND PLANS

ASSESSING MARKET OPPORTUNITIES

CHOOSING VALUE

DESIGNING VALUE

COMMUNICATING VALUE

Page 10: What are the task necessary for successful marketing management?

CREDIT

Philips kotler

Marketing Management : a south Asian perspective

Google Image Search

Prof. Sameer Mathur IIM-L

Marketing Management : DR. Ajeet Kumar Shukla

Slideshare.net

Page 11: What are the task necessary for successful marketing management?

PRESENTATION BY

B. COM, MAHATMA GANDHI KASHI VIDYAPITH

VARANASI

INTERN IIM-L (MARKETING MANAGEMENT)

MENTOR: PROF. SAMEER MATHUR

[email protected]

Page 12: What are the task necessary for successful marketing management?

THANK YOU


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