what can a website redesign · people perform web searches from mobile devices. a responsive shift...
TRANSCRIPT
REDESIGNWHAT CAN A WEBSITE
Website Redesign for Home Improvement Contractor Increases Conversion Rate
DO FOR YOU?
CASE STUDYWEBSITE DESIGN
A Distinguished Remodeler
A long term Blue Corona client, Shanco Companies (formerly Bartlett
Exteriors) has offered a wide variety of home improvement and
remodeling services to the Maryland, Washington, D.C., and Virginia
areas for over 20 years.
Website Redesign
Since we started working with Shanco in December 2009, the
company has made the Inc. 5000 list of fastest growing privately held
companies and now ranks in the #1 Google organic spot for nearly 200
local home improvement service keywords and on the first page of
Google for over 1,000 home improvement keywords we’re tracking.
But after a few years, the actual look of Shanco’s site started to feel a
little dated and didn’t display well across all sized devices—something
of growing concern for most business owners as more and more
people perform web searches from mobile devices.
A Responsive Shift
What makes a great website goes far beyond simple aesthetics. If
you’re looking to grow your company, you need a website that 1) your
potential customers can find and 2) converts website visitors into
leads. Post-launch, we’ve seen a vast improvement in Shanco’s website
performance, including a:
CASE STUDYWEBSITE DESIGN
BLUECORONA.COM | 877.385.8690 | @BLUECORONA | FACEBOOK.COM/BLUECORONA
DESIGN & TECHNOLOGY FEATURES
Mobile Responsive Design
High-Res Full Stretch, Rotating Hero
Image Banner
Custom Iconography
User-Friendly/Conversion-Friendly
Fixed Header
Condensable/Expandable Content
Areas
Lightbox Project Galleries
Email Newsletter Integration
Conversion-Friendly Contact Forms
SEO-Optimized Content
Customized Analytics and Phone
Tracking Integration
BACKGROUND
CHALLENGES & OBJECTIVES
RESULTS
53% Increase in Organic TrafficYear-Over-Year
33% Overall Increase in Main Contact Form Conversion Rate
922% Increase in Main Contact Form Conversion Rate on Tablets