What do the US and Australia have in

common?

Similar Shelter Statistics

 

                                                    Save Rate Deaths per 1,000   

Australia                            53%                         8    

US                   60%                        10     

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Saving allhealthy and treatable

shelter dogs and catsin the US by 2015

is not only possible,it’s probable

Today, U.S. shelters are killing

3 million dogs and cats

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Our Challenge: To save the 2.3M healthy and treatable shelter

pets euthanized annuallyThis translates to 4 additional adoptions per group per week!

There are 4,000 shelters and 8,000 non-shelteredadoption organizations in the U.S.

U.S. shelter deaths have plummeted since 1970

Shelter Pet Deaths Save  Deaths per      (Millions) Rate          Thousand People

   1970            24                          19%                               115

   1985            18                                                                 75

   1995             6               42%    23

   2011            3.0                         60%               10  Expected   

2015         700,000              90%                                  2  Projected   

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National ProgressPetPoint Data

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Data collected from 884 US shelters; Q4 2010 comparedto Q4 2009 (October through December) 

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

Intake Adoptions Euthanasia

2009

2010

Strategies That Work

  Adoptions• Model programs• Marketing

  Shelter Medicine  Transparency and accountability

• Unified database collection system; common definitions & tables; public reporting

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                                   Live Release Deaths Per Human Rate 1,000 People Population

NW Colorado (4 counties)           97%                      0.6                     153,728Berkeley, CA (4 cities)                   94%        0.8                     139,401Tompkins County, NY                    93%        1.5                     101,564Washoe County, NV                  93%                     2.7                     421,407 Albemarle County, VA           92%        2.2                     142,445San Francisco, CA                          88%                      1.3                     805,235Lynchburg, VA                                84%                     4.0                       67,720Dane County, WI                       82%                     2.1                     488,073Richmond, VA                                79%        6.5                     192,913New York City, NY            77%                     1.2                  8,214,426Erie County, NY                              77%                     3.8                     919,040

A growing number of communities are proving it can be done

Adoptions: Model Programs

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In 2010

Adoptions: Marketing

The Shelter Pet Project: a national public service ad campaign to promote shelter pet adoptions

•  Key research findings–  Only 21% of US pet owners adopted from shelters or rescues in 2004–  Undecided swing voters aren’t adopting due to fear and uncertainty (shelter pets are damaged goods)

The campaign aims to target swing voters and overcome their fear and uncertainty by smashing negative stereotypes and proclaiming: there’s nothing wrong with shelter pets

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Maddie’s® Matchmaker Adoptathon

Adoptions: Marketing

2,204 pets placed in 2 days in 2 counties

Shattering Myths• Too many pets, not 

enough homes• People won’t adopt 

older or treatable animals

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Shelter Medicine

• Ten years ago, there was only one shelter medicine program

• Today, 24 out of 28 U.S. veterinary schools have shelter   medicine programs

• The number of veterinarians specially trained to keep  healthy shelter pets well and treat shelter pets who  are sick and injured is growing by leaps and bounds

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Transparency and Accountability:Asilomar Accords

• Unified database collection system; common definitions

& tables

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Transparency and Accountability:Maddie’s Comparative

Database• Public reporting of statistics

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Heidi

• Collaborations• Marketing• Shelter Medicine• Shelter Statistics

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