what geeks can learn from gurus? - robert tercek - h+ summit @ harvard
Post on 21-Oct-2014
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What happens when radical change collides with mainstream culture? Is the citizen scientist movement prepared to deal with the reaction to transhumanism from media, government, religions, corporate interests and the general citizenry? Radical advances in bio-technology, materials science, AI and other disciplines will soon introduce changes on massive scale that will ripple through society for several decades. But the popular culture is only dimly aware of the implications of these changes today: later, when broader awareness occurs, it will trigger a massive reaction, including intense debate about ethics, morality, economics and equality . This talk will focus on some of the anticipated responses to advances in transhumanism. The speaker will identify proactive measures that the citizen scientist movement can adopt right now in order to be prepared for backlash, distortion, public outcry and political machinations. Lessons will be drawn from the example of experts from the self help industry who have successfully fostered a cultural movement that embraces significant life change as an positive aspirational ideal. Robert Tercek is one of the world's most prolific creators of interactive content. He has created breakthrough entertainment experiences on every digital platform, including satellite television, game consoles, broadband Internet, interactive television and mobile networks. His career is filled with milestones, including the launch of the first multichannel television service in Asia (STAR TV in 1991); the first multiplayer Java games on the Web (Sony 1997); the first interactive game shows on US Television (Sony, 1999); the world's first streaming video service on mobile phones (PacketVideo and NTT DoCoMo V-Live, 2001); the largest live interactive video events on the web (Oprah Winfrey's 2009 web casts); the largest free book download in history (Suze Orman 2009), and more. Tercek has served in executive leadership at major media companies, including MTV: Music Television, Sony Pictures Entertainment, and OWN: The Oprah Winfrey Network, as well as in fast-growth startup ventures. He has co-founded five startup ventures. He has also served as an advisor to leading technology companies such as Nokia, Motorola, AMD, Microsoft, Sony Computer Entertainment, Taito and many more. His credits include some of the most successful interactive titles on several platforms, including Jeopardy Online and Wheel of Fortune Online, the bestselling Monty Python CD ROM series, and award-winning games based on media brands such as CBS Sports, World Poker Tour, Marvel Entertainment. An enthusiastic advocate of responsive content in two-way networks, Mr Tercek is a highly in-demand speaker: he has been a featured speaker at NAB, CES, GDC, MIPTV, MILIA, E3 Expo, South By Southwest, X Media Lab, 5D, Tokyo Game Fair, and many other conferences. In 2008, he was named a Fellow of the Royal Society for the Arts in recognition of his achievements in social media for the benefit of society. He lives in Los Angeles.TRANSCRIPT
What Geeks Can Learn from Gurus
Lessons for the Transhumanist Movement from the Self Help Industry
Robert TercekJune 13, 2010
STEP INTO the Future
Joy Fear
Joy Fear?
PRO CONUNDECIDED
ABOLITION
WORKER’S RIGHTS Movement
CHILD LABOR Movement
SUFFERAGE Movement
EVOLUTION THEORY
CIVIL RIGHTS Movement
WOMEN’S LIBERATION
PRO-LIFE / PRO-CHOICE DEBATE
RIGHT TO DIE Movement
GAY RIGHTS Movement(NAME)
MARRIAGE EQUALITY Movement
PRO CONUNDECIDED
They ALREADY have an opinion of you
Transhumanism in popular culture
Bad Robot Meme
Bad Robot Meme
(in the past)what label stuck?SCARY CYBORG Meme
what label stuck?VIOLENT MUTANT Meme
CELEBRITY ROBOT Meme
EVIL CORPORATION Meme
NAZI CONSPIRACY Meme
“PLAYING GOD GONE WRONG” MemE
GENETIC DETERMINISM Meme
ORGAN FARM CLONE Meme
ORGAN FARM CLONE Meme
UNFAIR ADVANTAGE Meme
(in the past)
RICH METHUSELEH Meme
FREAKY DIY BODY MODIFICATION Meme
Spooky HYBRID Meme
UNNATURAL MONSTER Meme
HORROR WITHIN Meme
You are already
losing the pop culture game
WHO’S AGAINST TRANSHUMANISM?
RADICAL CHANGE?Whose ROoTS?
Government agenciesInsurance companiesAMABig PharmaceuticalsHospitalsHealth Maintenance OrgSReligious GroupsCultural conservativesBio-ethicistsPoliticians seeking an issue
To you, it’s about science.To them, it’s about survival.
Beliefs, values, CULTURE, TRADITIONS, heritage=
IDENTITY
Who PROMOTES radical positive life change?
1. MAKE IT EASY TO FOLLOW2. ESTABLISH RAPPORT 3. HarNESS EMOTIONAL ENERGY4. INSPIRE ACTION
WHAT GEEKS CAN LEARN FROM GURUS
1. MAKE IT EASY TO FOLLOW
WHAT GEEKS CAN LEARN FROM GURUS
a. Define what you stand for.b. Make it easy... to understand to Join to start immediatelyC. PROVIDE FACTS AND DATAD. BREAK IT DOWN INTO CHUNKS AND SMALL STEPS.E. BE HONEST ABOUT THE CHALLENGES.
1. MAKE IT EASY TO FOLLOW2. ESTABLISH RAPPORT 3. HarNESS EMOTIONAL ENERGY4. INSPIRE ACTION
WHAT GEEKS CAN LEARN FROM GURUS
2. ESTABLISH RAPPORT
WHAT GEEKS CAN LEARN FROM GURUS
a. No Jargon. No freaks. NO WeiRDNESS.C. Emphasize practical benefits.D. RELATE IT TO COMMON EXPERIENCE.E. TELL THE HUMAN STORY: * SuCCESS CASES * REAL PEOPLEF. LINK YOUR VALUES TO EXISTING VALUES.
1. MAKE IT EASY TO FOLLOW2. ESTABLISH RAPPORT 3. HarNESS EMOTIONAL ENERGY4. INSPIRE ACTION
WHAT GEEKS CAN LEARN FROM GURUS
3. HARNESS EMOTIONAL ENERGY
WHAT GEEKS CAN LEARN FROM GURUS
a. APPEAL TO EMOTIONAL INSTINCT, nOT INTELLECTb. RESPECT LEGITIMATE FEARS C. CONVERT RESISTANCE INTO FUEL FOR CHANGE D. LEVERAGE PAIN AND PLEASURE
1. MAKE IT EASY TO FOLLOW2. ESTABLISH RAPPORT 3. HarNESS EMOTIONAL ENERGY4. INSPIRE ACTION
WHAT GEEKS CAN LEARN FROM GURUS
4. INSPIRE ACTION
WHAT GEEKS CAN LEARN FROM GURUS
a. TALK ABOUT TODAY, not JUST the FUTURE. REALISTIC TIMELINE.b. SHOW HOW TODAY’S ACTION LEADS TO TOMORROW’S BRIGHT FUTURE.C. SERVE AS A ROLE MODEL.D. Link Today’S ACTION To HUMANITY AT LARGE.E. CONVEY A MISSION THAT IS LARGER THAN LIFE.
What Geeks Can Learn from GurusRobert Tercek
