what happens to a brand after branding

What happens to a brand after branding

www.with-company.comall rights reserved ©

Landing FestivalLisboa 2016

We did one naming presentation for...JobBox



After a dozen.



We suggested the final 10 naming proposals



After more than 700 attempts.



What a fight it was.



From this:



sorry...



From this:





To this:



How?

Starting in BerlinGetting to know to whom!



what and how



...all of the relevant information



Sharinga lot



someempathy;)



Who.

Landing FestivalLisboa 2016 www.with-company.com

all rights reserved ©





The self.



with some pain!



with somebrains



...hands



We finally landed



...so we couldstart again



The physical self



The perfect fit

More important than that moment, was what happened after...



What happened to Landingafter Branding?



on a boat





made of light



on a xxl hoodie



well, that’s candy



gay



LOL



a magic carpet



all the colors



LLLLLLLLLLLLLL



bon a ag



part of paulo



coherence



what the...voice



confident



super confident(confiançudo)



honest, friendly



supermega extra

confident(taxa de bazófia

100%)

supportive







straightforward



#talkingtaktaktak



Attention please.



Not a single piece of content in the last 19 slides was designed by WithCompany



We haven’t done any of this.



And that’s why this feels so incredibly great.

SignificantlyDifferentBranding is about:





thinking of what happens to a brand after branding



complaining less about the clientsand antecipating their future needs



it’s about providingtools, not strict rules



it’s about doing and deciding together



creative empowermentand not creative constrains



giving the brand - and the people behind the brand - space to make mistakes



speaking like a roller coaster, or like a fishmonger, or like a person. Not a metronome



integrated attitude and not only a single icon



alignment of ideas and motivations



letting the branding process shape the company’s culture



we believe - and do - things this way not because we want do seem different, but we want our results to be...

With great people

With great people

and Anselmo



Congrats Landing.



Congrats Landing. You landed on a fucking boat.



Congrats Landing. You landed on a fucking boat.And you did it before SpaceX.



Congrats Landing. You landed on a fucking boat.And you did it before SpaceX.

aim for more.www.landing.jobs



www.with-company.com

Thank you Paiva, Pedro, Matt, Tiago and all of the Landing crew for being great.Thank you Francisco, Lorena and Tiago for the incredible work.

More about Branding for Startupshttps://medium.com/@withcompany/

Rui Quinta [email protected]+351 917 441 524

what happens to a brand after branding

Design