what happens when (web 2.0 impact)

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15 WAYS Slide 1 of 16 R. Todd Stephens, Ph.D. 15 Ways What What Happens Happens When… When…

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Extended version of the impact of Web 2.0

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Page 1: What Happens When (Web 2.0 Impact)

15WAYS

Slide 1 of 16R. Todd Stephens, Ph.D.

15 Ways

What What Happens Happens When…When…

Page 2: What Happens When (Web 2.0 Impact)

15WAYS

Slide 2 of 16

What Happens When…

Your Marketing Group Moves away from the Traditional Channels?

To get out word about its new - and already very popular - Nikon D80 digital SLR, Nikon handed out several brand new D80s to some of Flickr's most active photographers.

Page 3: What Happens When (Web 2.0 Impact)

15WAYS

Slide 3 of 16

What Happens When…

All Organizational Barriers and Friction have been Removed via Technology?

8 Minute QuotesCompetitor Pricing20 Minute Claims

The Business of SpeedThe Business of Speed

Page 4: What Happens When (Web 2.0 Impact)

15WAYS

Slide 4 of 16

What Happens When…

Advanced Technology and Features are No Longer Enough to Deliver Sustainable Value?

Vs.

IPOD +ITunes +ITunes Music StoreLess Expensive

More Features

Page 5: What Happens When (Web 2.0 Impact)

15WAYS

Slide 5 of 16

What Happens When…

Virtual Environments Become the Preferred Choice of Business Communications?

IBMStarwood HotelsCircuit CityNikeToyotaNissanSonyAmerican ApparelLevis

Page 6: What Happens When (Web 2.0 Impact)

15WAYS

Slide 6 of 16

What Happens When…

The Boundaries of an Organization Blur?

FedEx = Package Company or Computer Repair Facility or Sneaker Manufacture.

Page 7: What Happens When (Web 2.0 Impact)

15WAYS

Slide 7 of 16

What Happens When…

The Consumption of a Product or Service Actually Increases the Value?

Over 1 Billion User ReviewsOver 1 Million User Reviews per Day

3.5 Million Paying CustomersPatented TechnologyBut…

$1,000,000.00

Page 8: What Happens When (Web 2.0 Impact)

15WAYS

Slide 8 of 16

What Happens When…

The Wisdom of the Crowd Makes You More Money than your Banker?

Page 9: What Happens When (Web 2.0 Impact)

15WAYS

Slide 9 of 16

What Happens When…

The Majority of Your Business is in the Long Tail of Popularity?

Page 10: What Happens When (Web 2.0 Impact)

15WAYS

Slide 10 of 16

What Happens When…

All Physical Things Have Presence and Communication Abilities?

Products RFID Auto GPSPeople

Page 11: What Happens When (Web 2.0 Impact)

15WAYS

Slide 11 of 16

What Happens When…

Sharing Your Core Business Information Enhances your Profitability and Innovation?

$2,500,000,000 in Revenue

for GoldCorp

Page 12: What Happens When (Web 2.0 Impact)

15WAYS

Slide 12 of 16

What Happens When…

When you can Outsource the Higher End Jobs (Design) and Pay Nothing?

Slim Devices

Page 13: What Happens When (Web 2.0 Impact)

15WAYS

Slide 13 of 16

What Happens When…

Your Products Fail to Live Up to the Marketing Hype?

After Eight Days, Kryptonite Recalled 380,000 Locks After a Video was Posted Showing how to Pick the Lock in 30 Seconds Using a Pen.

Page 14: What Happens When (Web 2.0 Impact)

15WAYS

Slide 14 of 16

What Happens When…

Work can be done Anywhere by Anyone at Anytime?

Can Outsourcing the McDonalds Drive Through Actually be Cheaper than a Minimum Wage Employee? When your Business is Speed, it can be!

Page 15: What Happens When (Web 2.0 Impact)

15WAYS

Slide 15 of 16

What Happens When…

All Information and Knowledge is Free, Freely Available, Anytime, to Anyone, and Anywhere?

Page 16: What Happens When (Web 2.0 Impact)

15WAYS

Slide 16 of 16

About the Author

Online: http://www.rtodd.com

Collaborage: Enterprise 2.0 Bloghttp://www.collaborage.com

Enterprise Metadata Blog: http://www.rtodd.com/blog