what if tomorrow is radically different than today?
TRANSCRIPT
LESSONS IN DATA-DRIVEN STRATEGIC PLANNING BCREA Journey of Discovery
Banff Western Connection 2015#BWC2015
Adam Lerner, @ADAMLERSolvable, @SOLVABLE | http://SOLVABLE.COlinkedin.com/in/ADAMLER
29 JANUARY 2015
What if Tomorrow is Radically Different than Today?
Insights from BCREA’s Journey of Discovery
Does your Board/Association conduct member (REALTOR®) research annually?
Insights from BCREA’s Journey of Discovery
Does your Board/Association conduct Consumer (Buyer/Seller) research annually?
Insights from BCREA’s Journey of Discovery
Has the research of your Board/Association transformed the products and services you offer?
Insights from BCREA’s Journey of Discovery
WHAT WILL THE PRACTICE OF THE REALTOR® LOOK LIKE IN FIVE YEARS?
Insights from BCREA’s Journey of Discovery
Buyers & Sellers REALTORS® Brokers
Industry Experts Regulator
Research Audiences
Insights from BCREA’s Journey of Discovery
BCREA Board of Directors
Member Board
Leadership
Journey of Discovery Task Force
REALTOR® Advisory Panel
In Consultation With...
Insights from BCREA’s Journey of Discovery
Research, Engagement
Task Force & JOD Research
Team Formation
Future of the REALTOR®
Maestro Conference
Real Estate Transaction View Report
Extraordinary Moments
Facebook Launch
Secondary Research Report
Expert IDI & Regulator In-
Depth Interview Reports
BCREA AGM Presentation
Fall2013
December2013
January2014
February2014
February2014
March2014
April2014
May2014
May2014
May2014
June2014
June2014
July2014
August2014
July2014
REALTOR® Corner (4)
(January–March, 2014)
Insights from BCREA’s Journey of Discovery
WHAT CAN BCREA DO TO ADVANCE A MORE SUSTAINABLE AND THRIVING INDUSTRY FOR BCREALTORS®, BROKERS & ORE?
Insights from BCREA’s Journey of Discovery
JOURNEY OF DISCOVERY
Fall2013
December2013
January2014
February2014
February2014
March2014
April2014
May2014
May2014
May2014
June2014
June2014
July2014
August2014
July2014
Task Force & JOD Research
Team Formation
REALTOR® Corner (4)
(January–March, 2014)
Future of the REALTOR®
Maestro Conference
Whistler Leadership Days
Presentation
Real Estate Transaction View Report
Extraordinary Moments
Facebook Launch
Secondary Research Report
VIREB Managing Brokers
Presentation
Forces of Industry Change
Reports (5)(May–July, 2014)
Forces of Industry Change
Webinars (3)(June–July, 2014)
JOD Research Summary
Report
Expert IDI & Regulator In-
Depth Interview Reports
BCREA AGM Presentation
Disruptive Change Report
Strategic Options Report and
Presentation
*
BCREA LEADERSHIP DAYSJOURNEY OF DISCOVERYUPDATE29 MAY 2014
*Strategic Planning Sessions
(September 2014)
Research, Engagement, Strategy
Insights from BCREA’s Journey of Discovery
Consumer Insights
Insights from BCREA’s Journey of Discovery
REALTOR® Engagement
Insights from BCREA’s Journey of Discovery
Board Leadership Engagement
Insights from BCREA’s Journey of Discovery
1. CONSUMER AUTONOMY
2. REALTOR® PROFESSIONALISM
3. REALTOR® MATCH
4. RURAL & URBAN
5. SERVICE INNOVATION
Forces of Industry Change
Insights from BCREA’s Journey of Discovery
Industry Factors
Translating Research to Strategy
9 consumer and market factors that
BCREA may contribute to, but does not
control the destiny of
Insights from BCREA’s Journey of Discovery
Industry Factors
Strategic Categories
4 areas of strategic focus over the next five years
Translating Research to Strategy
Insights from BCREA’s Journey of Discovery
Strategic Options
Strategic Categories
Industry Factors
10 initiatives that support the strategic
focus areas
Translating Research to Strategy
Insights from BCREA’s Journey of Discovery
1. BC MLS®2. CONSUMER EXPECTATIONS3. NUMBER OF BC REALTORS®4. REALTOR® REPUTATION5. REALTOR® VALUE PROPOSITION6. REGULATION7. SIGNIFICANCE OF BROKERAGES8. STRUCTURE OF BC ORE9. TECHNOLOGY
Nine Industry Factors
Insights from BCREA’s Journey of Discovery
1. STRENGTHENING PROFESSIONALISM
2. IMPROVING REPUTATION
3. ENHANCING CUSTOMER EXPERIENCE
4. ENCOURAGING INNOVATION
Four Strategic Categories
Insights from BCREA’s Journey of Discovery
CATEGORY 1: STRENGTHENING PROFESSIONALISM• REALTOR® ACCREDITATION• QUALITY ASSURANCE• EDUCATING THE NEXT GENERATION OF LEADERS
CATEGORY 2: IMPROVING REPUTATION• ADVOCACY• MATCHING REALTORS® & CONSUMERS• REALTOR® BRAND APPEAL
CATEGORY 3: ENHANCING CUSTOMER EXPERIENCE• CREATING EXTRAORDINARY CUSTOMER EXPERIENCES• CENTRAL RESEARCH SOURCE
CATEGORY 4: ENCOURAGING INNOVATION• TECHNOLOGY EVALUATION• NEW TECHNOLOGY INVESTMENT
10 Strategic Options
Insights from BCREA’s Journey of Discovery
HOW WILL ORGANIZED REAL ESTATE ENSURE THE CONTINUED VALUE OF THE REALTOR®?
Insights from BCREA’s Journey of Discovery
Image Credit: Innovation by Boegh, used under Creative Commons Attribution-ShareAlike 2.0 Generic
Insights from BCREA’s Journey of Discovery
Image Credit: NASA Rocket Experiment Finds the Universe Brighter Than We Thought by NASA Goddard Space Flight Centre, used under Creative Commons Attribution 2.0 Generic
Insights from BCREA’s Journey of Discovery
Image Credit: Crossroads: Success or Failure by StockMonkeys.com under CC Attribution 2.0 Generic
Insights from BCREA’s Journey of Discovery
Image Credit: Indiana Jones & the Last Crusade, http://youtu.be/xFntFdEGgws?t=17s
Insights from BCREA’s Journey of Discovery
Image Credit: Indiana Jones & the Last Crusade, http://youtu.be/xFntFdEGgws?t=17s
Insights from BCREA’s Journey of Discovery
Thank You.
Journey of Discovery, http://web.bcrea.bc.ca/jod/index.htm
Adam Lerner, @ADAMLERSolvable, @SOLVABLE | http://SOLVABLE.COlinkedin.com/in/ADAMLER