what is-a-blog-1231120452625750-2[1]
DESCRIPTION
TRANSCRIPT
![Page 1: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/1.jpg)
What Is A Blog?
CORPORATECOSMO.COMThe cosmopolitan style of marketing
![Page 2: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/2.jpg)
Visual PresentationBy
CorporateCosmo.com
![Page 3: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/3.jpg)
• What Is A Blog?• To Host or Not To Host• Different Blogging Platform
What You Will Learn:
![Page 4: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/4.jpg)
What Is A Blog?
1. Contents listed in chronological order with
recent post on top
![Page 5: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/5.jpg)
What Is A Blog?
2. Content is frequently updated(which the search engine loves)
![Page 6: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/6.jpg)
What Is A Blog?
3. Allows Your Audience To Leave Comments
(great way to build relationships and communities)
![Page 7: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/7.jpg)
What Is A Blog?
4. Easy as 1-2-3 to add new content
click on1. new post
2. add content 3. click publish
![Page 8: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/8.jpg)
What Is A Blog?
5. Establish you as an industry leader
(opportunity to gain authority and credibility)
![Page 9: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/9.jpg)
To Host or Not To Host
![Page 10: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/10.jpg)
(2) Main Types of Blogs
• Hosted Blogs• Nonhosted Blogs
![Page 11: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/11.jpg)
Hosted BlogsAdvantages:
• No need to worry about software/coding knowledge
• Hosting/Service is Free• Easier to jump start
![Page 12: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/12.jpg)
Hosted BlogsDisadvantages:
• You don’t have total control of your blog
(Hosted blogs have guidelines you must follow, if you do not follow their rules,
your blog will be removed.)
![Page 13: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/13.jpg)
Hosted BlogsDisadvantages:
• Limitations on Customizing Your Blog
(You can not install your own plug-ins or extras. The level of customization is limited.)
![Page 14: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/14.jpg)
Hosted BlogsDisadvantages:
• Unable to Monetize Your Blog
(Unable to start affiliate programsGoogle AdSense
or any other programs to generate income)
![Page 15: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/15.jpg)
Nonhosted Blogs(blogs on your web server)
Advantages:
• Monetize Your Blogby
Contextural AdvertisingAffiliated Links
Selling Products
![Page 16: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/16.jpg)
Nonhosted Blogs(blogs on your web server)
Advantages:
• Personalization and Customization
(access to free plugins, widget, templates to personalize and customize your blogs
to fit your brand)
![Page 17: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/17.jpg)
Nonhosted Blogs(blogs on your web server)
Advantages:
• More Bandwith Space(Free, hosted blogs have space limitations
With non-hosted blog you can use as much space as you need)
![Page 18: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/18.jpg)
Nonhosted Blogs(blogs on your web server)
Disadvantages:
• Requires More Technological Skills
(You are responsible for installing, maintaining and backing up all data.
Many web hosts will not give technical support.)
![Page 19: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/19.jpg)
Nonhosted Blogs(blogs on your web server)
Disadvantages:
• Paying for Domain Registration
and Web Hosting
![Page 20: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/20.jpg)
Different Blogging Platform:
• Wordpress.com• Blogger.com
• Typepad.com• Movabletype.com
![Page 21: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/21.jpg)
My Personal Experience!Last years I started blogging using the free hosted blog from Wordpress.com.
(A great platform for beginners to get their feet wet.)I fell in love with blogging!
But, I was adamant about exploring the additional features the free hosted platform
could not provide.For example:
• Audio, Video content without any space limitation.• Personalizing and customizing layout.
• Personal url name.• The opportunity to sell my own products.
So I got serious, and decided to • register my domain name
• get a web hosting account from GoDaddy.com
Now I’m happy Blogging!
![Page 22: What is-a-blog-1231120452625750-2[1]](https://reader034.vdocument.in/reader034/viewer/2022042623/54054f8e8d7f729b768b4c4e/html5/thumbnails/22.jpg)
For any questions or comments please visit
corporatecosmo.com
the cosmopolitan style of marketing for the socially conscious entrepreneurs