What Is a Consumer Micro-Moment?

Take a look inside micro-moments and how businesses can incorporate micro-moment targeting into their online marketing strategy.

Micro-Moments

Smart phones have drastically changed the average person’s everyday life in

many ways, and constant connectivity doesn’t appear to be going anywhere

anytime soon. When a problem, desire or thirst for knowledge arises, people

now have the capability, thanks to smart devices, to immediately seek a solution

to meet their need. This is called a micro-moment.

91% Of people get ideas from their phone while doing a

given task

90% Will use their phone

outside of their home to perform a multi-step process or progress a

long-term goal

82% Use phones to make a final

decision on a purchase from inside a store

62% Are more likely to perform a new task or solve a problem right away simply because

they own a smart phone

Quick Facts

According to a recent study performed by Google:1

Living in the Right Now

With handheld, portable access to the internet so readily available, people turn to their devices for answers, products or services the moment the need arises.

The on-demand convenience of finding anything right away has significantly changed many people’s habits as consumers. Businesses should stay apprised of how these colossal shifts in the purchasing process affect their ability to reach new and existing customers.

What Does This Mean for Businesses?

Businesses can use micro-moments to ensure their content is geared toward meeting the needs of people who perform searches in micro-moments. Identifying the potential triggers and micro-moments that lead a person to search for a product or service you provide is integral to harnessing the power of micro-moments.

By adopting a micro-moment mindset when approaching your digital marketing strategy, not only are you ensuring your competitiveness in reaching customers, you will also give those customers an easy, convenient and seamless consumer experience.

Become the Solution in a Micro-Moment

Businesses that provide the most relevant, easy-to-access, quality information gain the most from consumer micro-moments. Make sure you maximize the success of your micro-moment targeting with mobile optimization, relevant content and a reliable method to track ROI.

SOURCE:

1 https://www.thinkwithgoogle.com/micromoments/intro.html