what is all-america selections?
TRANSCRIPT
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What is All-America Selections?
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A non-profit organization, founded in 1932 by Ray Hastings, that promotes new garden varieties judged to have superior garden performance in impartial trials throughout North America.
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AAS is the oldest, and most trusted national trialing organization in North America, supported by breeding companies.
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EntriesBreeders enter new, never-before-sold cultivars to be judged in one of four categories:
1. Seed Ornamentals (flowers & foliage grown from seed)
2. Vegetative Ornamentals (flowers & foliage grown from cuttings)
3. Edible/Vegetables from Seed (self-explanatory!)
4. Herbaceous Perennials (perennials that die back each fall/winter)
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AAS Trials Sites in U.S. and Canada1. Seed Ornamentals – 40 sites2. Edible/Vegetable – 28 sites3. Vegetative Ornamentals – 18
sites4. Herbaceous Perennials – 24
sites
Total of 80 AAS Trial Judges!
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AAS Trial Site: Dallas Arboretum
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AAS Trial Site: Rotary Botanical Gardens
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AAS Trial Site: Green Bay Botanical Garden
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• Horticulture professionals• Seasoned trialing experts• Unpaid – they volunteer their time• Unbiased - cannot judge their own entries• The core of our success
AAS Trial Judges
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What qualities make an AAS Winner? Better tasting vegetables Longer blooming annuals Superior disease resistance Unique colors or qualities More flowers or fruits per plant
AAS Winners must out-perform other similar varieties on the market in order to win the AAS Winner designation
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After the Trial;Introduction Criteria Breeder gives the variety a marketing name Breeder submits publicity photos Seed/Cuttings in inventory Germination tests results are submitted Product is priced and ready to ship
Now it can be declared an “AAS Winner”
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Publicity After Introduction
To:• Seed Companies• Distribution chain• Growers• Retailers• Garden Writers• Bloggers•Consumers
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Publicity ProgramRobust website:
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Publicity ProgramImplementing Social Media:• Pinterest• Facebook• Instagram• Twitter• Slide Share• Etc.
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Publicity ProgramDisplay Gardens
Almost 200 public gardens grow and display the past five years of AAS Winners.
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Display Garden: Dallas Arboretum
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Display Garden: Denver Botanic Gardens
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Display Garden: Michigan State University
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Display Garden: Miami University, Hamilton Conservatory
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Display Garden: University of Saskatchewan
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Display Garden: University of Delaware
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Display Garden: MSU South Mississippi State University