what is an alliance strategy?
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What is an Alliance Strategy?. Agenda. What is an Alliance Strategy? Why do companies engage into an Alliance? Why do Alliance sometimes fail? Four Elements of Alliance Strategy: Alliance Design Alliance Management Alliance Constellation Alliance Capability Conclusion - PowerPoint PPT PresentationTRANSCRIPT
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What is an Alliance
Strategy?
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What is an Alliance Strategy? Why do companies engage into an Alliance? Why do Alliance sometimes fail? Four Elements of Alliance Strategy:
Alliance DesignAlliance ManagementAlliance ConstellationAlliance Capability
Conclusion References
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Strategic AllianceThis is a formal relationship or a deal (new venture) between two or more parties to pursue a set of agreed goals to meet critical business needs while remaining independent organizations.
Alliance StrategyAn alliance strategy represents much more than a deal. It is an intent, a dynamic process, and a logic that guides alliance decisions.
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“A Strategic Alliance without
an Alliance Strategy is
condemned to fail”
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To enter restricted overseas market To gain competitive advantage To search for capabilities such as technology To share risk To gain economies of scale To gain more market share
Facts: Today, Alliances account for 20- 50% of corporate value; whether it is measured in terms of revenue, assets, income or market capitalization.
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Over the years, numerous studies have shown that 30- 70% of Alliances fail
Do not meet the goals of the parent companies
Clashing corporate cultures and goals Unclear strategies Weak or unbalanced alliance economics Lack of sufficient operating staff skills and
parent commitment
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Four Elements of Alliance Four Elements of Alliance StrategyStrategy
Alliance Design• Why use an alliance?• What is the scope of the alliance?• Criteria and methods of selecting partners• Options for structuring the alliance
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Alliance Management• Process of making decisions• Operational decisions• Performance and relationship between the parent company and other company
Four Elements of Alliance Four Elements of Alliance StrategyStrategy
Example, Venture between Xerox and Fuji Photo Film was created to help Xerox sell copiers in Japan.
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Alliance Constellation• Should the alliance be formed?• How many and what type?• Interaction among alliances
Four Elements of Alliance Four Elements of Alliance StrategyStrategy
Example, The Star Alliance Case
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Alliance Capability
• Who in the corporation should be responsible for specific tasks?• The success of external alliances often depends on having a supportive internal infrastructure
Four Elements of Alliance Four Elements of Alliance StrategyStrategy
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The Success of an Alliance Strategy depends much on the unfolding relationship between the partners.
Companies will not survive if they try to do everything themselves.
Alliance Strategy wins the race!!!!!
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http://www.alliancestrategy.com/PDFs/BGC%20AllianceStrategy%20CriticalEYE04.pdf
www.google.com Alliance Strategy: Fundamentals for Success, Ben Gomes-Casseres
(2003) : The Arc of Alliance Strategy
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Mai Tilogavichai 4780449 Thivaphorn Narang 4780490 Chinajade Yipyintum 4880090
Nalin Limpivilas 4880604
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Thank YouQ & A