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EVPs – beyond the theory

Graeme WrightStrategy Director, Havas People

@Grey101

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What is the theory

Employer Value Proposition vs Employee Value Proposition

@Grey101

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Knowledge does not equate to emotional engagement.

People may understand a message but it makes

little difference unless they care

@Grey101

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EVPs work when they generate an emotional and

experiential connection between an individual and

an employer or potential employer.

@Grey101

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What makes a successful

EVP implementation?

@Grey101

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Authenticity

@Grey101

As a starting point we need to help people recognise the stories they have to tell, and tell them in a natural, believable and compelling way

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Orange Connection

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14 sites

2 photo-booths

2 days on each site

+ 500 testimonials

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Senior Leadership Endorsement

@Grey101

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We’re looking for talented, driven and ambitious

people who can become our Future Leaders. The future of our company will be defined by you.

Carlos Brito, CEO

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Buy-in

@Grey101

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Ipsen

• Accountability

• Agility

• Team spirit

• Result-orientation

@Grey101

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Leadership management seminar

@Grey101

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‘Letter of commitment’

@Grey101

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Team spirit – ‘wake up’ video

@Grey101

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Respect organisational purpose

@Grey101

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Segmentation

@Grey101

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1,000 BRIC

professionals

@Grey101

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Personality

@Grey101

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Adaptability – an EVP should last

@Grey101

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Levi’s – 1980s

@Grey101

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Levi’s 2014

@Grey101

#talentbites@Grey101

• Leadership

• Buy-in

• Authenticity

• Respect organisational purpose

• Segmentation

• Personality

=

• Longevity

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