Brand equity is the added value endowed on products and services. It may reflected in the way consumers think, feel

and act w.r.t the brand, as well as in the prices, market share and profitability the brand commands for the firm

Based

Brand Equity

The differential effect brand knowledge has on

consumer response to the marketing of

that brand

Brand equity as a bridgeBrand equity providing marketers with vital

strategic bridge from their past to future

Positive customer based brand equity

When customers react more favourably to a

product and the way it is marketed

Amul Brand has built a trust among the consumers

Negative customer based brand equity

When customers react less favourably to a product and

the way it is marketed

Model

MODEL

BRAND RESONANCE

MODEL

Manodhar Allu National Institute of Technology, Jamshedpur.