A partnership between two or more companies where both companies jointly market each other’s products. For example, a company who manufacturers video cards may partner with a game software company, and both companies will market each other’s related product. - W E BOP E D I A

WORKING TOGETHER IN CO-MARKETING

Working together can come in many different forms. It can be guest blogging, writing an ebook, creating an infographic, videos, joint webinars, co-sponsoring events and many other initiatives where both companies can benefit.

By working together – you get to expose your products and services to the audience of your partners.

The key point here is that you would not to try to do co-marketing if your audiences will not share interests. More than likely the audience of a cake decorator (brides-to-be) and the audience of a car detailer (people with dirty cars) do not overlap much.

The key is to find partners with audiences who share interests.

Today co-marketing is all about using technology, and the benefits that it provides, to streamline

the process of co-marketing.

Want to learn more about co-marketing and how BoostSuite can help you get started?

Visit BoostSuite.com