what is employer branding? tiistai klubi 22.5.2013
TRANSCRIPT
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What is Employer Branding? Elina Mauno, Universum Tiistai-klubi @Universum 22.5.2013
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UNIVERSUM? WHAT, WHY?
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Introduction and background
UNIVERSUM’S GREAT REACH
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WHAT IS STRATEGIC EMPLOYER BRANDING?
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Every organization has an EMPLOYER BRAND, whether you want it or not.
It may not be true
It may not be what you want it to be
It may attract the wrong people and repel the right ones
It may affect you more than you think…
FACT #1
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Why Employer Branding Matters
DEFINITIONS IN EMPLOYER BRANDING
EMPLOYER BRAND
EMPLOYER BRANDING
EMPLOYER VALUE PROPOSITION (EVP)
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Why Employer Branding Matters
YOUR CURRENT EMPLOYER BRAND
IMAGE
IDENTITY PROFILE
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FOUR REASONS FOR EMPLOYER BRANDING
Why Employer Branding Matters
IDENTITY
INCREASE ATTRACTION
LOWER COSTS
DECREASE TURNOVER
INCREASE ENGAGEMENT
1.
2.
3.
4.
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OUR APPROACH TO STRATEGIC EMPLOYER BRANDING
Why Employer Branding Matters
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Why Employer Branding Matters
IN THE END…
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HOW TO BUILD A DIFFERENTIATED
EMPLOYER BRAND?
1. Be true to yourself.
2. Don’t trust the ”gut feeling”.
3. Dare to be different!
4. Tell a story!
4. Start a marathon, not a sprint.
14WWW.UNIVERSUMGLOBAL.COM