what is gamification?
DESCRIPTION
We've been working in the gamification space for a number of years now and still we are constantly asked about what exactly it is, so this short presentation is designed to answer that basic question. Please let us know if you'd like to understand more.TRANSCRIPT
WHAT IS GAMIFICATION?
GAMIFICATION IS…
Making non-game activities
more game-like
GAMIFICATION IS…
Making things more:
Fun and Playful
Rewarding and Engaging
Exciting and Challenging
Competitive and Collaborative
Social and Sharable
FROM A BUSINESS PERSPECTIVE
Motivating people to do the things you want them to do
Customers
Potential customers
Staff
Using the methodologies that game designers use
By spending less than other motivational approaches
Collecting the behavioural data
Feeding back to people
Continually motivating by using a feedback loop
BROAD RANGE OF APPLICATIONS
Education, to motivate people to learn
Motivate and reward staff
Change behaviour at a society level
Increase customer loyalty and therefore
increase sales and profits
Make your products and how people
interact with them more engaging and fun
EXAMPLES
A SMALL EXAMPLE – LINKED IN
By giving users feedback and setting a goal, Linked In motivate their users to complete their profile
A BIGGER EXAMPLE - MINT
MINT have gamified personal financial management. By setting goals, providing rewards through ‘Achievemints’ and generally making money management fun, their users do a better job of managing their money.
THE NIKE CASE STUDY
Nike sell running shoes (amongst other things)
How do they sell more running shoes?
More importantly, how do they achieve more sales
without:
reducing prices (reduces margins)
using promotions and sales (expensive and
reduces margins)
Offering tangible rewards (such as a
traditional loyalty programme might -
expensive to operate and fulfill, reducing
margins)
THE NIKE CASE STUDY
• With Nike+, Nike have gamified the act of using
their product. They have gamified running.
• A small device (which runners pay for) is placed in
their shoe and tracks every step they take.
• It syncs back to their iPhone/iPod and a central
web site
THE NIKE CASE STUDY
The data allows runners to:
• Track their performance over time
• Map their runs and compare different runs
• Compete with themselves
• Compete with others
• Find people of a similar ability and race with them
• Compete with their friends on Facebook
• Set goals (and be set goals to improve)
• Progress through a series of levels based on activity and performance
In fact, all the kinds of things you might do in a game
THE NIKE CASE STUDY
THE NIKE CASE STUDY
The result is...
• People run more ( a lot more)
• There shoes wear out more often
• They have to buy Nike running shoes to stick with the programme
• So Nike sells more shoes ( a lot more)
• And once the system is built, the running costs (excuse the pun) are minimal, because all rewards are virtual.
INTERESTED?
YOU SHOULD BE!
As we see more and more examples of
gamification, people are starting to realise
that boring things can be fun.
Make sure you don’t get left behind, start
thinking about it now.
YOUR NEXT STEPS
Talk to us about what you want to achieve
We’ll help identify if Gamification is right for
you
If it is, we’ll work with you to develop a
strategy which is:
On Brand
On Budget
Going meet your objectives
LET’S START A CONVERSATION…
As one of Australia’s leaders in Gamification, we’re a great
place to start.
02 89 231 200
www.3rdsense.com