What is HR Blogging and

Why Does it Matter?

Laurie Ruettimann, SPHR

Get Social & Get Started

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Get Social & Get Results: Today’s Discussion

Overview

Myths

Best Practices

Resources

Agenda

What is a Blog?

A blog (a contraction of the term "weblog") is a type of website,

usually maintained by an individual with regular entries of commentary,

descriptions of events, or other material such as pictures or video.

"Blog" can also be used as a verb, meaning to maintain or add content

to a blog.

- Wikipedia

What is Twitter?

Twitter is a social networking and microblogging service that enables

its users to send and read messages known as tweets.

Tweets are text-based posts of up to 140 characters displayed on the

author's profile page and delivered to the author's subscribers who are

known as followers.

- Wikipedia

What is Social Media? (Solis & Scoble)

Who is Blogging?

Laurie Ruettimann, SPHR—Punk Rock HR

Kris Dunn, SPHR—The HR Capitalist

Lance Haun—Rehaul

Sharlyn Lauby, SPHR—The HR Bartender

Gerry Crispin, SPHR—Career Crossroads

Victorio Milian, SPHR—Creative Chaos

Jennifer McClure—Unbridled Talent

Trish McFarlane—HR Ringleader

Steve Boese—HR Technology

RecruitingBlogs

ERE

Fistful of Talent

Dissecting Myths

1. Blogging has no ROI for HR departments.

2. Corporate websites need a blog.

3. Gen Y will work for you if you have a flashy website and they can access Facebook at work.

4. Legal departments don’t like blogs or social media.

5. Executives think social media is a waste of time.

Best Practices in Human Resources: Bringing It All Together

Clear, authentic, honest blogs written by real people.

Link Between Corporate, Product, and Employment Brand

Interactive and Mobile-Friendly Career Websites

Socially Integrated Career Sites One-Click Job Referrals Enhanced Role Profiles Employee Testimonials Authentic Employee Twitter Accounts Video Blogs Recruiters/Sourcers in Social Media

Communities

Sodexo: Get Social Everywhere

The Container Store: Great Place to Work

Wendy’s: We Are More Than Fast Food

Ford: We’re Hiring via Facebook

SiriusXM: We Want Great Interns

Starbucks: We’re Awesome

Is This a Giant Waste of Time?

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Blogging is a component of a larger HR strategy related to talent acquisition, employee engagement, and effective communication.

Blogging can be a competitive advantage for Human Resources departments.

Tools and websites don’t make HR more effective. Strategic thinking and relevant behaviors make HR more effective.

The HR/social media landscape is fluid, dynamic, and bigger than Blogging, Facebook and Twitter.

Myths and bad assumptions abound—so test, challenge, and validate your preconceived notions.

Learn from the best. Don’t recreate the wheel.

Get Social: Connect With The Larger HR Community