What is Marketing Communication ?

Messages and media you deploy to communicate with the market

A planning process designed to assure that all brand contacts recieved by a customer are relevant to that person and consistant over time.

Integrated Marketing Communication

COORDINATING MEDIA

Marketers should combine personal and nonpersonal communications channel to achieve maximum impact and achieve maximum message reach.

COORDINATING MEDIA

Promotions can be more effective when combined with

ADVERTISING

COORDINATING MEDIA

Example : Web addresses in print ads and packages

COORDINATING MEDIA

Integrated Marketing

can

produce stronger message consistency

Help build brand equity

Create greater sales impact

Created by Hardik Wadhwa, IIT BHU,

during an internship by Prof. Sameer Mathur, IIM Lucknow