what is kptmc? –kptmc is your marketing organization. –we were created and exist to support the...
TRANSCRIPT
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• What Is KPTMC?
– KPTMC is YOUR marketing organization.
– We were created and exist to support the economy of this Borough.
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• Johna Beech– Executive Director, Kenai
Chamber of Commerce and Visitor Center
• Cindy Clock– Executive Director, Seward
Chamber of Commerce• Joe Connors
– Owner, Big Sky Charter & Fish Camp
• Monte Davis– Executive Director, Homer
Chamber of Commerce• Michelle Glaves
– Executive Director, Soldotna Chamber of Commerce
• George Heim– Owner, Alaska River Adventures
• Peggy Keesecker– Director of Sales and Marketing,
Seldovia Bay Ferry• Simyra Taback-Hlebechuk
– Owner, Hallo Bay Bear Viewing• Josselyn O’Connor
– Develoment Director, Kenai Watershed Forum
• Kathy Roser– Era Aviation
• Dennis Swiderski– Owner, Orca Island Cabins
KPTMC Board
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Keith BaxterDirector of Member Relations
Jhasmine LambCommunications Manager
KPTMC Staff
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KPTMC Members
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In Print:
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In Person:
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In Person: Visitor Centers
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In Person: ATIA Marketing Committee
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Online:
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Online:
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Social Media:
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Now that the funstuff is over…
LET’S TALK NUMBERS
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• $255 Million in 2011– Up 6.6% over 2010– Up 10.6% over 2009
2011 TOURISM STATISTICS• Alaska Visitation Flat, Cruise Passengers Down• Independent Travel Up 20,000 Visitors
2011 2nd and 3rd
Quarter Taxable Sales
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• FY13 KPB Marketing Investment Request $300,000
– KPTMC’s core tourism marketing program relies on the borough’s matching funds to assist us in our mission to bring visitors to The Kenai. Tourism is a revenue generating mechanism for the Kenai Peninsula Borough and has a significant impact on our regional economy.
– This investment will return over $1.5 Million Dollars to the Borough in sales tax revenue.
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Current Targeted Tourism Sales Tax
• The Kenai has no tax cap on accommodations or recreational activities. A visitor pays 3% borough sales tax on every dollar they spend.
• Seasonal non-prepared food tax.
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A QUICK RECAP… • Our marketing is working, 2nd and 3rd quarter sales have
increased 10.6% in the past two years while other areas of the state continue to decline.
• KPTMC generates a higher percentage of our budget than any other marketing organization in Alaska, and we are already doing more with less.
• The Borough has targeted tourism sales taxes that much more than cover KPTMC’s marketing investment request.
• We will continue to work with the Borough to pass a sustainable funding solution for tourism Marketing.
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