what is ‘mobile’?
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What is ‘mobile’?. Any interaction between the BBC and its audience over a portable device or within a mobile situation Personal Immediate Location aware. What is ‘mobile’ for the BBC?. An opportunity to consume - PowerPoint PPT PresentationTRANSCRIPT
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What is ‘mobile’?
• Any interaction between the BBC and its audience over a portable device or within a mobile situation
– Personal– Immediate– Location aware
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What is ‘mobile’ for the BBC?
An opportunity to consume
• UK audiences should have ubiquitous access to an instant, high quality personal connection to BBC content and services they need, at the lowest cost
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What is ‘mobile’ for the BBC?
The next step for broadcasters
• Mobile should fundamentally deepen the relationship between the BBC and its audiences supporting the BBC into future charter periods
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Framework for mobile
• Mobile browser
• Mobile rich media/Mobile broadcasting
• Messaging
• Out of Home
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Mobile browser service
Recently relaunched: New look, Local, More AV…
3 million+ Unique Users/Month
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Mobile rich media/broadcasting
BBC iPlayer on iPhone and iPod Touch
3G TV Trials with network operators
Looking towards mobile broadcasting
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Messaging
Compliance Unit
New programme formats – more than just voting!
Alerts services (including Olympics)
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Out of Home
Big Screens: Olympics, Liverpool, Bluetooth and more
Semacodes: Connecting real and virtual
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Web 2.0 – a way of thinking
• Straightforward– (simple, uncomplicated)
• Functional– (usable, useful)
• Gregarious– (sociable, participatory)
• Open– (exposed, unguarded)
• Evolving– (emergent, growing)
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Web 2.0 – a way of thinking
P
P
PP
P
Distinctive Portfolio
PromiseFulfilled
Participation
Personal Experience
Part of the Web
The BBC
on the Web
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Please… remember the users!
Food for thought…
http://www.demos.co.uk/publications/makingthemostofcollaboration
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Co-design is…
… a trial-and-error style of working;
… a collaboration.;
… a developmental process;
… outcome based.
(Demos, 2008; http://www.demos.co.uk/publications/makingthemostofcollaboration )