what is site audit?

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Post on 08-May-2015

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As Google gets more stringent with its penalties for everything from obvious link spam to having too high of a ratio of ads to content, getting a semi-annual or yearly site audit has become a business necessity. If you aren't, you should be lest you get a surprise message from Google letting you know why your site visits have turned into an upside down hockey stick.

TRANSCRIPT

Page 1: What is site audit?

What

Is A

Site Audit ?

Page 2: What is site audit?

What is a Site Audit?

Site audits are, in the simplest terms, when you pay someone to forensically examine your site with tools and their eyes utilizing their knowledge and expertise to tell you what is good and what is not so good about your site (or as we say – where you have challenges and opportunities).

Page 3: What is site audit?

Types of Site Audits

Common types of site audits related to SEO needs are

Site Health Audits Red Flag Audits Competitive Site Audits  Conversion Optimization Audits Negative SEO or Attacked Site Audits Penalty and Recovery Audits Security Audits

Page 4: What is site audit?

1. Site Health Audits  Assessing general site health or when

there is a site health issue such as a downturn in traffic or positioning of unknown causation.

Page 5: What is site audit?

2. Red Flag Audits

  Assessing a site for potential penalty issues. This should be part of a site health audit, but can be an audit unto itself.

Page 6: What is site audit?

3. Competitive Site Audits

  Analyzing your site gaps, in its vertical and among your competitors to see what opportunities there are for site growth. Some will use this as a time to copy what their competitors do, but this can be a risky strategy.

Page 7: What is site audit?

4. Conversion Optimization Audits

  Analyze conversion issues, which can be onsite or technical.

Page 8: What is site audit?

5. Negative SEO or Attacked Site Audits:  Analyze downturns in site metrics when

we know a site (or thought very likely) has been attacked by negative SEO methods.

Page 9: What is site audit?

6. Penalty and Recovery Audits  Analyze downturns in site metrics when a

site is known (or thought very likely) to have been algorithmically or manually penalized.

Page 10: What is site audit?

7. Security Audits

  Security audits for site vulnerability especially important in high-risk verticals and high value sites, but everyone should have one.

Page 11: What is site audit?

“ Which audits are most needed? Site audits are all determined by a site's needs.

However all site audits should start with the

Site Health Audit.”

Source: http://searchenginewatch.com/article/2334400/SEO-Website-Audits-Everything-You-Need-to-Know

Page 12: What is site audit?

Who is Agriya?

Agriya is a pioneer in Clone scripts and web development. We have built more than 300 websites. We give end to end solution for building a website, from the designing to coding we take care of it. Our services extend from online business to mobile application business as well. We have developed fantastic products like

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