what is social media?. any electronic platform that allows two way communication or other...
TRANSCRIPT
What is social media?
any electronic platform that allows two way communication or other
interaction with content
blogs
microblogs
message boards & forums
photo & video sharing
Audio & video podcasts
social bookmarkingsocial networks
reviews
In one way or another, nearly everyone will be in social media in
2009.
Why should organizations be on social media?
We all trust our peers more than any other source.
And the tools to share opinions are free, lightweight and ubiquitous.
Markets are conversations.
The Cluetrain Manifesto asserted that in 1999.
It’s even more true today.
I use social media – primarily blogs, podcast, Twitter, Facebook and
LinkedIn…
…along with wikis, blogs, feeds, videos and microsharing behind the
firewall at TechTarget.
But that’s “Enterprise 2.0” – not Web 2.0.
“Enterprise 2.0 is the use of emergent social software platforms by organizations in pursuit of their
goals.”
-Professor Andrew McAfee, MIT
Enterprise 2.0 implementations generally use a combination of
social software and collaborative technologies
Enterprise social computing includes:
blogs, RSS, social bookmarking, social networking and wikis.
Case studies for successful enterprise social computing include
private industry, like Booz-Allen Hamilton and Lockheed Martin,
…and now government, like Intellipedia and A-Space.
Or MyBarackObama.com.
How do Web 2.0 and enterprise 2.0 work together?
So let’s call it “enterprise social computing”
…and drop the 2.0.
Most public entities need to be on Facebook and at least monitor
Twitter and LinkedIn.
Employees can & will use smartphones to update them in
real-time.
In a recent survey by Russell Herder, fewer than one-third of 438 respondents said their organization
had a policy in place governing social media use.
Only 10% of the companies surveyed indicated that they had conducted employee training on
such use.
And yet Web applications are at the top of security threats to the
enterprise.
Is it any wonder that 80% of the executives surveyed said they are fearful of social networking risks?
That said……many organizations will allow some
form of social computing for collaboration.
Workers are already bringing the tools to work from home when sysadmins
don’t provide better versions.
And whether it’s Web 2.0 or enterprise social computing…
regulatory compliance means relevant social messaging will need to be logged and audited
for e-discovery.
Facebook is already “discoverable” in Canada.
For those that collaborate most effectively internally and externally, there appear to be major rewards.
Research from MIT’s Andrew McAfee indicates that those who use it best – and safely – reap significant competitive benefits
Best bets to adapt?
Sandboxes can help with security
That’s how the White House addressed the issue – at first.
Defense contractors complying with “transparency directives” may
proceed similarly.
Social media policies are key.
IBM’s social computing guidelines are a gold standard.
And emphasizing common sense &
education for employees about security risks is essential.
Phishing, XSS and worms are on the rise.
