WHAT IS THE ROLE OF MARKETING

COMMUNICATIONS ?

WHAT ARE MARKETING COMMUNICATIONS ?

THEY ARE A MEANS BY WHICH THE FIRM CAN ESTABLISH A DIALOGUE AND BUILD RELATIONSHIPS WITH

CONSUMERS

BUT THE CONDITIONS HAVE CHANGED DRASTICALLY

BUT AS EVERY COIN HAS TWO SIDES, MARKETING

COMMUNICATIONS HAVE RISEN TO SUCH AN EXTENT THAT PEOPLE

FIND THEM TO BE INVASIVE

PEOPLE SHOULDN’T TURN AWAY FROM COMMUNICATION

THEN WHAT TO DO ?

BE CREATIVE

MOTOROLA TOOK CREATIVITY TO THE NEXT LEVEL

PEOPLE COULD SAY GOODBYE TO LOVED ONES VIA PHOTOS SENT FROM THEIR

PHONES TO DIGITAL BILLBOARDS IN THE DEPARTURE AREA AND VICE VERSA

MARKETING COMMUNICATION ACTIVITIES ALSO CONTRIBUTE TO

BRAND EQUITY AND SALES IN MANY WAYS :

BRAND IMAGE IN MEMORIES

POSITIVE BRAND FEELINGS

THESE SLIDES WERE CREATED BY AMOD BANSAL,

THAPAR UNIVERSITY,DURING A MARKETING INTERNSHIP

BY PROF. SAMEER MATHUR,IIM

LUCKNOW