what is wine communication?
TRANSCRIPT
Vintage
SoilAppellation
Critical recognition
Grape variety
Region
Winemaker
WINE
Spanish Red
Pinot Grigio
Yellow Tail
Merlot
White Zin
NZ SauvignonCupcake
Moscato
Keep Light
Cava
Chardonnay
Some wines are just wineOf many wines there is nothing to be said. They are just wine. It’s foolish to say anything more about them, but still some people try.Jamie Goode - Wine Manifesto 2013
Vintage
SoilAppellation
Critical recognition
Grape variety
Region
Winemaker
WINE
Spanish Red
Pinot Grigio
Yellow Tail
Merlot
White Zin
NZ SauvignonCupcake
Moscato
Keep Light
Cava
Chardonnay
Vintage
SoilAppellation
Critical recognition
Grape variety
Region
Winemaker
WINE
Spanish Red
Pinot Grigio
Yellow Tail
Merlot
White Zin
NZ SauvignonCupcake
Moscato
Keep Light
Vintage
SoilAppellation
Critical recognition
Grape variety
Region
Winemaker
WINE
Spanish Red
Pinot Grigio
Yellow Tail
Merlot
White Zin
NZ SauvignonCupcake
Moscato
Keep Light
LafiteGrange
CristalNapa Cab
Cloudy BayCampo Reserva
We all have different notions of luxury
• Wine articles (magazines/books)• Packaging (backlabels, QR etc)• Blogs (independent/producers’/distributors’• PR & Advertising• Websites• Forums• Teachers• Public speakers• TV/Radio (Terrestrial/Cable)• Movies (including product placement)• Youtube• Facebook/Twitter/Google+• Wine Tourism• Lifestyle journalism• Celebrity• W.O.M. Word of Mouth