what is your scenario? - kentico cloud · kentico cloud allows you to create a blog site with a...

What Is Your Scenario?

Guidebook for Partners

The Evolution of the Cloud-first Headless CMS Is Here

The Evolution of the Cloud-first Headless CMS Is Here

Wanna Know More?

We get many questions from customers who want to know what

types of projects are the best fit for Kentico Cloud.

The short answer is you can use it for any website or mobile app

that benefits from a headless CMS approach.

However, there’s more you should know, and that’s why we wrote

more detailed guidelines.

Next

https://kenticocloud.com/

In this guidebook, you can find a reference list of various scenarios.

The stars represent how Kentico Cloud fits the given scenario. We

also provide a comparison with Kentico EMS, our traditional CMS.

As Kentico Cloud continues to mature, we will update these

guidelines.

Next

http://www.kentico.com/

Typical Scenarios Overview

Overview

Common Website Scenarios

Empowering Marketers

Multi-channel Publishing

Scenarios beyond Content Management and Publishing

Other Specialized Scenarios

Common Website Scenarios

Overview > Common Website Scenarios

Content-Oriented Microsite or Brochure WebsiteSingle Page Application with Heavy Use of

JavaScript Frameworks That Requires...

Website with a Complex Content Governance Process

Website in Multiple Languages

Blog Static Websites with Content Managed by a CMS

Websites and Applications on Any Platform

Content-Oriented Microsite or Brochure Website

Kentico Cloud provides content management functionality and a super-fast API that can be used to

display the content on any website. You can take your static HTML prototype and convert it into a

dynamic website step by step by simply removing static parts with dynamic content retrieved from

the headless CMS. Moreover, Kentico Cloud is provided as a cloud service, so no CMS installation is

required, and you can use any technology stack to run the website.

Kentico EMS provides all the functionality you need to build a microsite or brochure website. You can

install it on-premise or in the cloud, but you need to take care of the CMS. The presentation is coupled

with the CMS, so you need to use .NET.

Overview > Common Website Scenarios > Content-Oriented Microsite or Brochure Website

Next scenario >

Kentico Cloud fits given scenario: Is This Your Cloud Scenario?

Single Page Application with Heavy Use of JavaScript Frameworks That Requires a High Level of Control over HTML Code

Kentico Cloud allows you to retrieve content using its super-fast REST API in your JavaScript code

and display it as you need. Since it’s a headless CMS, you have absolute control over your HTML and

JavaScript code.

Kentico EMS allows you to build single page applications using its REST API. However, it misses the

flexibility and ease of deployment provided by Kentico Cloud, and you may not be able to benefit

from its advanced functionality.

< Previous scenario Next scenario >

Overview > Common Website Scenarios > Single Page Application with Heavy Use of JavaScript...


Website with a Complex Content Governance Process

Kentico Cloud provides a basic collaborative workflow with version history (revisions). A role-based

access control will be introduced during January 2017. The workflow functionality will evolve for

more complex scenarios in the future.

Kentico EMS comes with a powerful workflow functionality including a drag-and-drop visual

workflow designer, complex conditions, and custom steps that enable an easy integration with

external services, such as translation management solutions. It also provides highly customizable

access control.

Overview > Common Website Scenarios > Website with a Complex Content Governance Process



Website in Multiple Languages

Kentico Cloud currently doesn’t provide any specific functionality for the management of content in

multiple languages. We will introduce native support for multiple languages during 2017. In the

meantime, you can use taxonomy to mark language versions of the content.

Kentico EMS allows you to manage content in any number of languages, edit it side-by-side and use

a fall-back mechanism to display content in a default language if the content is not translated. You

can also export the content into XLIFF format, send it for translation through a translation

management service, and import it back.

Overview > Common Website Scenarios > Website in Multiple Languages



Blog

Kentico Cloud allows you to create a blog site with a completely custom look and feel.

Since it’s provided as a cloud service, you don’t have to install the CMS, and you only take care of

your blog code.

Kentico EMS provides everything you need to run a blog site. However, it may be overkill for simple

blog sites.

Overview > Common Website Scenarios > Blog



Static Websites with Content Managed by a CMS

Static websites are regaining popularity due to the growing use of front-end development

frameworks as well as performance and security needs.

You can use Kentico Cloud to manage the content and then generate static pages using a custom

script. Or you can enhance static pages with content provided dynamically through Kentico Cloud

API, using simple JavaScript code. You can also use Kentico Engage for tracking customer

engagement on static websites.

While Kentico EMS allows you to build static websites, you won’t be able to leverage most of its

advanced functionality as it’s tightly connected to its presentation layer.

Overview > Common Website Scenarios > Static Websites with Content Managed by a CMS



Websites and Applications on Any Platform

Kentico Cloud was built as an API-first service which means it can be used on any platform.

While you can publish Kentico EMS content using its REST API on any platform, you may not be able

to leverage all its capabilities outside the .NET website.

Overview > Common Website Scenarios > Websites and Applications on Any Platform

< Previous scenario


Empowering Marketers

Overview > Empowering Marketers

Websites Managed by Marketers with Very Limited Developer Assistance

Website with Advanced Online Marketing Functionality

Tracking Customer Behavior and Personalization of the Customer Experience

Websites Managed by Marketers with Very Limited Developer Assistance

Kentico Cloud uses a headless approach, which means the presentation is fully driven by the code. Unlike

Kentico EMS, Kentico Cloud doesn’t provide the concept of web parts or widgets that could be managed by

marketers. You can emulate some of this behavior by using modular content in Kentico Cloud that enables

some level of flexibility in the composition of content from multiple content entries e.g. to define the

content of a side column. However, there’s no drag-and-drop interface or configurable widgets. While this

approach supports best practices around content reuse and multi-channel publishing, we realize it may be

limiting for a traditional page-oriented approach, and we plan to address that during 2017.

Kentico EMS allows marketers to drag and drop widgets in zones on the page defined by a developer and

configure them for advanced scenarios, such as personalization. It empowers marketers to achieve more

without depending on developers.

Overview > Empowering Marketers > Websites Managed by Marketers with Very Limited...

Next scenario >


Website with Advanced Online Marketing Functionality

While Kentico Cloud provides basic behavior and profile tracking and allows you to personalize

content based on this data, you need to use third-party products for more complex scenarios,

such as marketing automation, lead scoring, or email marketing.

Kentico EMS provides an advanced Online Marketing feature set fully integrated with its WCM

and E-commerce offering.

Overview > Empowering Marketers > Website with Advanced Online Marketing Functionality



Tracking Customer Behavior and Personalization of the Customer Experience

Kentico Cloud provides tracking capabilities for websites running on any platform. The collected

data can be used to personalize the customer experience. It currently misses some advanced

features, but it will evolve in the upcoming months.

Kentico EMS provides advanced tracking and personalization capabilities for Kentico-based

websites that can be managed by marketers.

Overview > Empowering Marketers > Tracking Customer Behavior and Personalization...

< Previous scenario


Multi-channel Publishing

Overview > Multi-channel Publishing

Native Mobile Application or a Combination of Website and Mobile Application

Complex Multi-Channel Content Delivery

Native Mobile Application or a Combination of Website and Mobile Application

Kentico Cloud allows you to manage content in a structured format that can be used across any

channels via its API.

Kentico EMS allows you to provide content to native mobile applications using its REST API.

However, its content model and some content management functionality are primarily built with

web pages in mind.

Overview > Multi-channel Publishing > Native Mobile Application or a Combination of Website...

Next scenario >


Complex Multi-Channel Content Delivery

Besides web and mobile, there are many other channels through which customers are engaging with brands. Use cases spanning from in-store kiosks, through smart watch apps displaying the latest updates based on geofencing data provided by the device, to product descriptions displayed while using your augmented reality app or headset while walking through the market. These are all real-world use cases that require CMS solutions to provide a reliable and fast content delivery. Additional channels include print, email, social, content aggregators, or virtual reality.

The API-first nature of Kentico Cloud makes it an ideal solution for these cases.

While Kentico EMS provides a REST API that makes it possible to deliver content to channels other than web or mobile, it requires a certain level of custom development to build additional layers of Web APIs on top of the REST API to provide the necessary level of abstraction and control over the output.

Overview > Multi-channel Publishing > Complex Multi-Channel Content Delivery

< Previous scenario


Scenarios beyond Content Management and Publishing

Overview > Scenarios beyond Content Management and Publishing

E-commerce Sites

Portals and Membership Sites

E-commerce Sites

Kentico Cloud doesn't provide any e-commerce functionality out of the box. You can only use it to

manage the product catalog content. Still, you can enhance it with custom code for an online store or

integrate a 3third-party e-commerce solution if needed. From a different perspective, you can use

Kentico Cloud to manage content for your e-commerce site if your e-commerce solution doesn't

provide a strong content management story.

Kentico EMS combines WCM, E-commerce, and Online Marketing solutions in a single

fully-integrated product.

Overview > Scenarios beyond Content Management and Publishing > E-commerce Sites

Next scenario >


Portals and Membership Sites

This scenario includes intranets, partner portals, client portals, communities, association member

sites, etc.

Kentico Cloud currently doesn't support member-only access to content, so any published content is

available to anybody through its API. This makes it unsuitable for intranet/portal scenarios.

Kentico EMS comes with a built-in intranet solution and supports membership-only sites with

advanced user management functionality.

Overview > Scenarios beyond Content Management and Publishing > Portals and Membership Sites

< Previous scenario


Other Specialized Scenarios

Overview > Other Specialized Scenarios

Content Production Independent of the CMS

Centralized Management of All Your Marketing Content in One Place

Conducting a Content Audit during a Website Redesign

Content Production Independent of the CMS

You can use Kentico Cloud (specifically Kentico Draft) to produce structured content and then import

it into a CMS or other system of your choice.

Kentico EMS can be used for such a scenario, but it wasn't built for that.

Overview > Other Specialized Scenarios > Content Production Independent of the CMS

Next scenario >


Centralized Management of All Your Marketing Content in One Place

You can use Kentico Cloud to manage any content in the cloud and then distribute it to any channel

or other tools, such as CMS, E-commerce, PIM, etc.

Kentico EMS can be used for such a scenario, but it wasn't built for that.

Overview > Other Specialized Scenarios > Centralized Management of All Your Marketing Content...



Conducting a Content Audit during a Website Redesign

You can use Kentico Cloud (specifically Kentico Draft) to review the content and collaborate with

others. Then, you can import the content to any CMS or publish it directly through

Kentico Deliver’s API.

While Kentico EMS can be used for such a scenario, it wasn’t built for that purpose, and it misses the

convenience of content collaboration provided by Kentico Cloud.

Overview > Other Specialized Scenarios > Conducting a Content Audit during a Website Redesign

< Previous scenario


We Are Happy You've Found The Right Scenario for Your Project!If you want to start enjoying the benefits of Kentico Cloud, please contact us!

Vojtech Boril

Kentico Cloud Account Executive

Do you want to schedule a 1-on-1 demo? Or contact me via e-mail

Do you have a scenario for Kentico CMS instead?

Kentico CMS Sales Team

Contact us via e-mail

Overview > You've Found It! Yay!

https://calendly.com/v-boril

mailto:[email protected]

mailto:[email protected]

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