WHAT IT MEANS TO BE A LEAN AGENCY

DANNY BLUESTONE, APRIL 2015

TODAY

1. Introduction to Cyber-Duck

2. About Danny

3. Our clients

4. Who are CRT

5. Our approach

6. The lean agency

7. Quality management

8. Why CRT approached us

9. Lessons learnt

10. The product

11. Conclusion

INTRODUCTION

The talk is about how a lean vision, user centric thinking and agile can be utilised

to deliver complex projects fast

Some of the projects we’re working on at the moment

WHAT CRT WANTED

For licensing Reagents*Logo copyright to Tripadvisor

WHY CRT APPROACHED US

OUR APPROACH

UCDTACTICS

LEANAGENCY

AGILE DELIVERY

HYPOTHESIS

LEAN PRINCIPLES TEST & VALIDATE

IMPROVE

DESIGN & BUILD

MEASURE

LEAN AGENCY

1

2 3

4

56

LEAN QUALITY

MANAGEMENT

1 2 3 MANAGEMENT REVIEWS

QUALITY OBJECTIVES

RETRIEVABLE RECORDS

4 NON CONFORMITIES

5 CORRECTIVEACTIONS

5

RISK REGISTER6 CONTINUAL

IMPROVEMENT

6

INFRASTRUCTURE7

HUMAN RESOURCES

Interaction design / ethnography

Stakeholder interviews

Persona research (1st usability testing)

UCD Information architecture with field experts

Prototyping(2nd usability testing)

Final user acceptance testing

Art direction and branding guidelines

Functional specification

1

2

3

4

5

6

7

8

SPRINT 01

Release research, brand, and architecture

SPRINT 02

Wireframes Search, social,

emails, register

SPRINT 03

Login, import, browse, auto

suggest

SPRINT 04

Release indexing and final UAT fixes

PLANNING PLANNING PLANNING PLANNING

SCRUM

CRT PROJECT LESSONS LEARNT

PRICE THE PROJECT BASED ON THE AMOUNT OF SPRINTS

CREATE A RESEARCH SPRINT

USE BASECAMPS TEXT DOCUMENT FEATURE

CREATE A RISK REGISTER EARLY ON

BUILD BRANDING INTO THE AGILE PROCESS

BRING IN FIELD EXPERTS AGENCY SIDE

WRITE TEST STRATEGIES THAT ARE CHALLENGED BY THE CLIENT

INCLUDE DEVELOPERS IN THE RESEARCH AND PLANNING SPRINT

ALLOW FOR RUDIMENTARY DOCUMENTATION

RUN SHOW AND TELLS DURING EVERY SPRINT

INTEGRATE UCD INTO ALL SUBSEQUENT SPRINTS

USE JIRA FOR BOTH FUTURE STORIES AND BUGS

THE PRODUCT

CONCLUSION

CONCLUSIONS

1. Build UCD and branding into your first sprint 2. Marketing plans can also be worked into Scrum 3. Assess the feasibility and steer towards minimalism 4. Lean principles help to outline a high-level strategy

THANK YOU!@cyberduck_uk @sylvainreiter@danny_bluestone