lean startup and mobile development at the axa digital agency
TRANSCRIPT
![Page 1: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/1.jpg)
LEAN STARTUP &
MOBILE DEVELOPMENT @
AXA DIGITAL AGENCY
November 26th 2015AppDays, Day #2
![Page 2: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/2.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 2 App Days #2015
INSERT DESIGNED IN DA SLIDE
![Page 3: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/3.jpg)
WHO AM I?
Hi, I’m Stephane (but people call me Stef or @sdelbecque)
![Page 4: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/4.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 4 App Days #2015
It’s only going to be one slide, don’t worry
![Page 5: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/5.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 5 App Days #2015
It’s only going to be one slide, don’t worry
![Page 6: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/6.jpg)
LEAN @ DIGITAL AGENCY
From theory to the real world
![Page 7: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/7.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 7 App Days #2015
The Lean Startup @ Digital AgencyThis is a revised & extended version of Dave Landis schema
![Page 8: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/8.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 8 App Days #2015
The Lean Startup @ Digital AgencyThis is a revised & extended version of Dave Landis schema
![Page 9: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/9.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 9 App Days #2015
It all starts with listening to people you want to address
![Page 10: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/10.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 10 App Days #2015
![Page 11: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/11.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 11 App Days #2015
![Page 12: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/12.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 12 App Days #2015
![Page 13: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/13.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 13 App Days #2015
![Page 14: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/14.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 14 App Days #2015
User mindset criterias
![Page 15: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/15.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 15 App Days #2015
Define who’s going to use your product
![Page 16: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/16.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 16 App Days #2015
From needs to solutions to « user stories »
![Page 17: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/17.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 17 App Days #2015
The Lean Startup @ Digital AgencyThis is a revised & extended version of Dave Landis schema
![Page 18: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/18.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 18 App Days #2015
![Page 19: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/19.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 19 App Days #2015
INSERT AGILE SLIDE
Agile DevelopmentBuilding the product in an interative and progressive way
![Page 20: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/20.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 20 App Days #2015
![Page 21: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/21.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 21 App Days #2015
• Implicit : Mobile analytics to find out what is actually used
• Explicit : Customer verbatims (App stores and Feedback forms)
• Social : When users are organized into a community, « wisdom of crowds » is at work
Customer Feedback Learning Loop (CFLL)
![Page 22: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/22.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 22 App Days #2015
The Lean Startup @ Digital AgencyThis is a revised & extended version of Dave Landis schema
![Page 23: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/23.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 23 App Days #2015
Satisfaction, Retention before Referral, Referral before Advertising
![Page 24: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/24.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 24 App Days #2015
Success does not happen overnightLean Startup methods allow to discover the product/market fit
![Page 25: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/25.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 25 App Days #2015
The Lean Startup @ Digital AgencyThis is a revised & extended version of Dave Landis schema
![Page 26: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/26.jpg)
Lean Startup @ AXA Digital Agency – Nov 2015 – Page 26 App Days #2015
Conclusion
Customer & Pain Point First• One must learn to co-create experiences with their customers• Focus on the problem at length before the solution• Experience Design : from usability to emotional design
Incremental & Start-of-the-Art• Agile : Small steps & iterate• Lean Startup : MVP & innovation accounting• Exploit technology to its fullest, from smartphones to Big Data
Measure & Method• CFLL (Customer Feedback Learning Loop)• Growth Hacking : design products that distribute themselves
![Page 27: Lean Startup and mobile development at the AXA Digital Agency](https://reader035.vdocument.in/reader035/viewer/2022070515/587b7b411a28abc62f8b787f/html5/thumbnails/27.jpg)
THANK YOU!
Stephane Delbecque@sdelbecque