what it would be like to build a system for publishing magazines on mobile devices
DESCRIPTION
We get this question a lot, and being open and transparent we’d like to address it. We have identified four areas that in all probability may create great difficulty for everyone who is trying to build and launch one’s own magazine app. Read all about at: http://blog.presspadapp.com/what-it-would-be-like-to-build-a-system-for-publishing-magazines-on-mobile-devices/TRANSCRIPT
It all starts with a simple idea:
„Let’s build an iPad appfor our magazine”
What it would be like to build a system for publishing magazines on mobile devices
Pssst… story based on 2 years with
If in 2011 I had known what I know today, I probably
wouldn’t have decided to start PressPad.
Paul Nowak, CEO @
That being said, we did it anyway and now we LOVE what
we do every day.
We have identified 4 pain points in the process:
Unpredictable costs and time
Learning through
iterations
Technology doesn’t matter
Knowledge gaining
1. Knowledge gaining
Re-evaluating specifications
We were planning a perfect product in the situation in which we should plan the one possible to be implemented with
the current budget/team
1. Knowledge gaining
Getting into dead ends
Despite having years of experience in IT, we’ve
wasted weeks on features that weren’t even needed.
1. Knowledge gaining
2. Unpredictable costs and time
$0,5M
Your R&D
$3M
2. Unpredictable costs and time
$0,5M
Your R&D
$3MWe are extremely lucky to live in Cracow, Poland
2. Unpredictable costs and time
guessguessguessguess
2. Unpredictable costs and time
guessguessguessguesshithithithithithithithithithithithithithit
2. Unpredictable costs and time
2. Unpredictable costs and time
For every 10 days of development,
4 is guessing features
3. Learning through iterations
1.0 1.1
3. Learning through iterations
1.0 1.1 1.2 1.3
3. Learning through iterations
„We’ve learned that it is indispensable to present version A in order to get some feedback and start working on the B version. And so it goes on and on.”
1.0 1.1 1.2 1.3
3. Learning through iterations
„We’ve learned that it is indispensable to present version A in order to get some feedback and start working on the B version. And so it goes on and on.”
1.0 1.1 1.2 1.3 1.4 1.5
3. Learning through iterations
„We’ve learned that it is indispensable to present version A in order to get some feedback and start working on the B version. And so it goes on and on.”
1.0 1.1 1.2 1.3 1.4 1.5 1.6
4. Technology doesn’t matter!
Success is very rarely due to technology. It is often determined by:
Success is very rarely due to technology. It is often determined by:
content
Success is very rarely due to technology. It is often determined by:
contentthe way of reaching clients
Success is very rarely due to technology. It is often determined by:
contentthe way of reaching clients
& communication
Success is very rarely due to technology. It is often determined by:
This comes from serving 100+ magazine publishers
contentthe way of reaching clients
& communication
„Don’t waste your time on building systems that can be bought for $199 per month”
„Don’t waste your time on building systems that can be bought for $199 per month”
Publish your magazine as soon as possible and devote the time and money
you’re going to get back to reaching clients and marketing your mobile app!
Read more at our blog about costs and challenges with proprietary mobile publishing systems
blog.presspadapp.com