Evaluation Question 2

What kind of media institution might distribute your media product and

why?

• For my film opening I have chosen ‘Colombia Pictures’ as the distributor. Colombia Pictures was founded in 1918 by Harry Cohn, his brother Jack Cohn and Joe Brandt

• Columbia Pictures are also known for distributing Sci-Fi Thrillers such as Ghostbusters, so I thought that would make it appropriate to be the distributer of my film

• I would say my film is most likely to be an Art House film rather than a Commercial Multiplex. This is because my audience is niche and is specifically for a certain group of people. The main age group is 18-28 years old and this is the reason as to why it is an art house film, not only this but it also has a very unique story to it. It is not a typical thriller as it does incorporate some sci-fi aspects to it. The rating I would give my film would be an 18 as there is some aspects that would not suitable for younger audiences due to, strong language and scenes of a sexual nature

The usual route for films to get into cinemas is this:

• Someone has an idea for a film. • They create an outline and use it to promote interest in the idea. • A studio or independent investor decides to purchase rights to the film. • People are brought together to make the film (screenwriter, producer, director, cast, crew). • The film is completed and sent to the studio. • The studio makes a licensing agreement with a distribution company. • The distribution company determines how many copies (prints) of the film to make. • The distribution company shows the movie (screening) to prospective buyers representing

the cinemas • The buyers negotiate with the distribution company on which movies they wish to lease and

the terms of the lease agreement. • The prints are sent to the cinemas a few days before the opening day. • The cinema shows the movie for a specified number of weeks (engagement). • You buy a ticket and watch the movie. • At the end of the engagement, the cinema sends the print back to the distribution company

and makes payment on the lease agreement

Why do some films never make it to cinemas?

• A production studio may decide not to release a film for several possible reasons, including:

• Poor quality• Lack of support from a TV network • Negative reviews• Controversial nature/a simple lack of general public interest. • Studios (limited in the annual number of films to which they

grant cinematic releases) may choose to pull the completed film from the cinema, or never exhibit it in cinema at all. Studios then generate additional revenue through video sales and rentals.