what not to do on social channels
DESCRIPTION
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What not to do on Social Networks
Topics
Auto-Posting Programs
Talking and Not Listening
Not-Commenting/Engaging Back
Auto-Posting Programs
These programs are great tools BUT
they are not the right tool for multi-
channel communication…
why?
QuickTime™ and aAVC Coding decompressor
are needed to see this picture.
Saying the same thing on different channels does the following:
Tunes the audience out. Just like Lois
Different Channels NEED different content because the audience is different and they
are there for a completely different/specific need.
If done right, one Blog post can easily be staggered to hit Pinterest, Twitter, Facebook and Linked In.
Tells your audience your lack of Social Media knowledge. Coca Cola doesn’t auto-post! Follow what the Fortune 500 companies do.
Content is everywhere and its simple.
…And then we have this problem!
Blogs tell a story.
Pinterest is where the girls are
Facebook stores your ramblings, forever to be shared and commented upon
Twitter tells you what JUST HAPPENED
YouTube is where you see the stuff you cant do or would want to
Linked In is where you wear your suit
Content.Blog: Sushi...Blah Blah Blah...Sushi...etc
Twitter: OMG this is the best sushi place ever! I love @Nobu #RockShrimp
Pinterest: Here are the pics of them making my dish! (insert 5 photos here)
Facebook: (Question Post) What's your favorite sushi?
YouTube: Take a look at the sushi chef making our rolls and all the people in here!
Linked In: Update status. Let your connections that Nobu is a great hip place to have a client lunch or dinner.
Talk about yourself continuallyTalk about yourself continually
Use platforms to shout your messageUse platforms to shout your message
Talking and Never Listening
Social is a two way street.
You need to pay attention to your pages.
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