what not to do on social channels

10
What not to do on Social Networks

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Post on 12-May-2015

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This is a simple presentation from a Tradeshow we exhibited at that was looping. See our other presentations for more robust information on this topic! Look through our awesome stuff here on SlideShare! PS: At the end of this presentation is a fun "behind the scenes" of the Talking Finger crew at a PR photo shoot…for your entertainment!

TRANSCRIPT

Page 1: What not to do on Social Channels

What not to do on Social Networks

Page 2: What not to do on Social Channels

Topics

Auto-Posting Programs

Talking and Not Listening

Not-Commenting/Engaging Back

Page 3: What not to do on Social Channels

Auto-Posting Programs

These programs are great tools BUT

they are not the right tool for multi-

channel communication…

why?

Page 4: What not to do on Social Channels

QuickTime™ and aAVC Coding decompressor

are needed to see this picture.

Page 5: What not to do on Social Channels

Saying the same thing on different channels does the following:

Tunes the audience out. Just like Lois

Different Channels NEED different content because the audience is different and they

are there for a completely different/specific need.

If done right, one Blog post can easily be staggered to hit Pinterest, Twitter, Facebook and Linked In.

Tells your audience your lack of Social Media knowledge. Coca Cola doesn’t auto-post! Follow what the Fortune 500 companies do.

Content is everywhere and its simple.

…And then we have this problem!

Page 6: What not to do on Social Channels

Blogs tell a story.

Pinterest is where the girls are

Facebook stores your ramblings, forever to be shared and commented upon

Twitter tells you what JUST HAPPENED

YouTube is where you see the stuff you cant do or would want to

Linked In is where you wear your suit

Page 7: What not to do on Social Channels

Content.Blog: Sushi...Blah Blah Blah...Sushi...etc

Twitter: OMG this is the best sushi place ever! I love @Nobu #RockShrimp

Pinterest: Here are the pics of them making my dish! (insert 5 photos here)

Facebook: (Question Post) What's your favorite sushi?

YouTube: Take a look at the sushi chef making our rolls and all the people in here!

Linked In: Update status. Let your connections that Nobu is a great hip place to have a client lunch or dinner.

Page 8: What not to do on Social Channels

Talk about yourself continuallyTalk about yourself continually

Use platforms to shout your messageUse platforms to shout your message

Talking and Never Listening

Page 9: What not to do on Social Channels

Social is a two way street.

You need to pay attention to your pages.

Page 10: What not to do on Social Channels

This presentation is available on SlideShare.net/talkingfinger

or you can download it to your iPhone by scanning this QR-Code.