what retailers know about performance and user experience

1 © 2013 SOASTA CONFIDENTIAL - All rights reserved.

Sharing the keys to retail performance success TODAY’S SOASTA PRESENTERS

Peter Galvin: Brad Johnson: Mike Ostenberg SVP Marketing VP Product Marketing Dir. Systems Engineering

Agenda: •  Retail case studies •  Key considerations gleaned from retail performance optimization •  SOASTA’s solutions for measuring and testing user performance Questions: Submit in chat box during event

Poll Question


o  Inspection to Prevention

o  Approximation to Reality

o  Periodic to Continuous


Tested to 7x Initial load test goals

Reached 9x previous year’s peak Validated dynamic caching investment Reduced hardware capacity needs Validated Akamai to 4x beyond peak

“One of the best investments to our website this year .”

Nancy Jordan, IT Middleware

& Integration Manager


“We are 100% focused on our consumer

satisfaction…Given the revenue it’s protecting for

us, it’s money very well spent.”

Michael Hart, Bonobos CTO

Iterative testing of purchase cycle Easy test creation and results

Systematically tuned app to infrastructure Compares test/test, year/year Revenue Protection 64x normal traffic, 15X sales, no issues


Tests for flash sales with unknown spikes mPulse analyzes real user performance

Continuous tests of mobile and web traffic

50% mobile traffic – 160% more visitors $5M AUD in one flash sale – zero issues

“SOASTA was very easy to work with

and could accommodate our requirements in a

four-week timeframe.” Gavin Cliffe,

OZSale CTO.


“Website performance really affects your brand image

when you have problems…The inherent savings to our

brand by using CloudTest is priceless.”

—Cheryl Davis, digital technical

operations manager Hallmark Cards, Inc.

Tested to 120% of expected load

Saved 50% on testing expenses

Reduced staff costs by 66% Eliminated test software and hardware costs


2008 2013


Meaningful scale & appropriate concurrency

Most accurate models of real user behavior

Control to start, stop & modify tests without delays

Test on your schedule


Failover Scenarios

Success Disasters

End to End


s

Memory leaks

Test Scale

Sta

ge /

Team

Dev & Test

Release & Deploy

Network & Ops

CDN file placement

Load Balancer configuration

Network bandwidth

Network configuration

DNS routing

Inadequate server resources Default configuration settings

Unbalanced web servers Auto-scaling failures

Latency between systems

Slow third-party plug-ins

Garbage collection

Database thread counts

Inefficient database queries Slow pages

Conflict with other apps

Test Lab Staging Production (100% +++)

Search technology limits

Method-level tuning

Max sockets exceeded

Firewall max capacity

Global latency variance

Security bottlenecks

Continuous tuning for full-scale…and well beyond


ü Build and modify your tests based on real usage ü Test for spikes with the cloud ü Test what you don’t think you need to ü Measure, test and act in real time ü Test more (compress processes) ü Test in production


Mike Ostenberg

Thanks

Contact SOASTA: www.soasta.com/cloudtest/

[email protected] 866.344.8766

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RESOURCES

Retail Readiness Page: http://www.soasta.com/retail-readiness/

Case studies: http://www.soasta.com/customers/ecommerce/

Webinars future and past: http://www.soasta.com/knowledge-center/webinars/

Need a test, fast? CloudTest On-Demand. - email [email protected]

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what retailers know about performance and user experience

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