What small businesses

can learn from

Lana Del Rey

www.neonsnob.com

Rebrand your

image

Dressed casually in a

baggy green t-shirt and

faded jeans, the Lizzy

Grant project totally

failed.

By rebranding the image

of your small business you

give a huge marketing

push to your products.

www.neonsnob.com

Don’t be afraid

of failure

Lana even failed on

national TV. Her “Video

games” performance on

SNL is like watching a 12-

year-old in their bedroom

when they're pretending

to sing and perform.

The risk of failure is

inevitable when it comes

to small businesses.

However, don’t be afraid

of your mistakes but learn

from them instead.

www.neonsnob.com

Stay outstanding

The voice of Lana is too

awkward for the

corporate pop industry

and too weirdo for a

typical indie singer.

Customers love to buy

odd products. Try to find

your outstanding

corporate voice and start

selling.

www.neonsnob.com

Build a

community

Lana knows her audience

and she connects with

them in her music, her

image and her interviews.

This is how she gets

additional support and

publicity.

Find your target of people

and try to fit your business

in that community. Ask

yourself: What do I do on

every level to connect

with them?

www.neonsnob.com

Find partners

The partnership between

Lana and the Swedish

brand H&M represents an

interesting step in the

world of fashion.

Make sure you look for

partners everywhere.

The benefit must be

favorable to both parties.

www.neonsnob.com

Thank you!

Send me feedback: krassimir.dobrev@gmail.com

www.neonsnob.com

Krassimir Dobrev

www.neonsnob.com