what students spend

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UA students spent over $173 million locally in 2009 Rent (non-university) $35,646,226 #1 Groceries $28,984,150 #2 WHAT STUDENTS SPEND Economic Impact of University of Arkansas Students In 2009, the Center for Business and Economic Research at the University of Arkansas’s Sam Walton College of Business conducted a study of the economic impact of the university community on the local area economy. Part of the study focused on the spending habits of university students. The study concluded that students contributed an estimated $173,663,797 to the local economy in 2009. Restaurants & Bars $19,558,150 #3 Vehicles & Services $19,206,175 #4 Books & Supplies $15,815,800 #5 Clothing $9,824,200 #6 Entertainment & Sports $9,643,700 #7 Utilities $8,925,795 #8 General Merchandise $7,680,445 #9 Cell Phones & Service $5,355,240 #10 presents Information cited is from “The Economic Impact of the University of Arkansas” study prepared by the Center for Business and Economic Research at the Sam M. Walton College of Business at the University of Arkansas. The full report can be viewed at economicimpact.uark.edu. The rest of the money, $13,023,916, was spent on Personal Services, Internet, Cable TV, Pharmacy, Medical Care, and Laundry. Phone: 479-575-3839 E-mail: [email protected] uatrav.com See other side for how to reach this lucrative market.

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An infographic detailing how much students at the Univeristy of Arkansas spend and where.

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UA students spent over $173 million locally in 2009Rent (non-university)$35,646,226#1Groceries$28,984,150#2

WHATSTUDENTS SPEND

Economic Impact of University of Arkansas Students In 2009, the Center for Business and Economic Research at the University ofArkansas’s Sam Walton College of Business conducted a study of the economicimpact of the university community on the local area economy. Part of the studyfocused on the spending habits of university students. The study concluded thatstudents contributed an estimated $173,663,797 to the local economy in 2009.

Restaurants & Bars$19,558,150#3Vehicles & Services$19,206,175#4Books & Supplies$15,815,800#5Clothing$9,824,200#6Entertainment & Sports$9,643,700#7Utilities$8,925,795#8General Merchandise$7,680,445#9

Cell Phones & Service$5,355,240#10

presents

Information cited is from “The Economic Impact of the University of Arkansas” study preparedby the Center for Business and Economic Research at the Sam M. Walton College of Business at

the University of Arkansas. The full report can be viewed at economicimpact.uark.edu.

The rest of the money, $13,023,916, was spent onPersonal Services, Internet, Cable TV, Pharmacy,Medical Care, and Laundry.

Phone: 479-575-3839E-mail: [email protected]

See other side for howto reach this lucrative market.

of all students have read their campusnewspaper in the last 30 days.

WHATSTUDENTS READ

College Newspaper Readership Study Despite the negative forecasts for general market newspapers, the news forcollege newspapers is good. Alloy Media and Marketing’s College NewspaperAudience Study, conducted in partnership with MORI Research, indicates thatcollege newspapers continue to reign as a top media choice among today’scollege students.

presents

More findings from the study can be found at AlloyMarketing.com.

76 %

of students have read 3 or more of thelast 5 issues of their campus newspaper.

53 %

of students read the advertisementsin their school newspaper.

73 %

of students have been motivated totake some sort of action by an article oradvertisement in their campus newspaper.

79 %

3.2 students on average are reading each copy of their student newspaper.

What Does This Mean To You?

Phone: 479-575-3839E-mail: [email protected]

You can get your share of the UA student market by advertising in the print and online editions of The Arkansas Traveler.Ask your Traveler Account Executive to develop a plan for your business.

See other side for how UA studentsspend over $173 million annually.