what the f**k is social commerce?
TRANSCRIPT
What The F**k is Social Commerce?
(or Social Shopping)
Me, Myself and I
Wine Community Adegga.comSHiFT Conference.Technology, Web & Entrepreneurship.
Social what?
Fact #1
We care about what other people like / say / buy!
Fact #2
We hate ads!
Fact #3
We use Social Networks.(think Facebook!)
Reviews, Votes, Likes, Comments, Recommendations, etc.
All influence what we Buy!
Models ofSocial Commerce
#1Mass Customization
You design the final product.Anyone can setup their own shop. +1 Million T-shirts sold in 2008.
#2Live Shopping
“One Day, One Deal”.Forum to talk.
Wine, Kids, Shirts!$130 Million (2008)
28 Million products sold (2008)560 Million € (2008 in the UK)
Community Shopping
431,108 users (75.000 active / week)19.9 million posts (50,000 / day)
2,314,272 projects posted5.3 million project photos
100,000 patterns sold ($500,000)
1,5 Million items listed.900,000 items sold.
$15 Million of goods soldAugust 2009 only!
Ongoing t-shirt contest.Submit your design.
$2,000 in cash.
1.5 Million T-Shirts sold (2008)
Community already recommends wines, votes, comments & writes reviews.
Adegga can help everyone drink good wines.
Wine Packs = 6 bottles selected by the community.
Thank you!
www.adegga.com
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